At a Glance
- Tasks: Lead product marketing strategy and drive impactful product launches.
- Company: Join Pacera, a dynamic financial operations software company.
- Benefits: Competitive salary, strong benefits, flexible hours, and remote work options.
- Other info: Opportunity for growth into leadership roles in a fast-paced environment.
- Why this job: Shape the future of finance tech and make a real impact.
- Qualifications: 5+ years in product marketing, especially in B2B SaaS.
The predicted salary is between 60000 - 80000 £ per year.
Pacera unifies financial close, consolidation and FP&A. With AARO, Aico and Mercur, finance teams combine trusted data with AI-driven insights to enable robust, scalable and intelligent processes for the Office of the CFO.
We are looking for a seasoned Product Marketing Lead to own and shape our product marketing strategy and bring discipline and impact to how we take releases to market. Sitting within the Product Management team as a senior individual contributor initially, you will be the connective tissue between what we build and how the market, our customers and our go-to-market teams understand its value.
This is a strategic, hands-on role. You will define how we position and message our products to every audience that matters, and you will build a repeatable, tiered approach to launches that scales the right amount of effort to the size of each release. Success is measured commercially: winning new logos and driving cross-sell and upsell to maximise recurring revenue. The role is initially an individual contributor, with clear opportunity to grow into a leadership position.
What you will do:
- Product Marketing Strategy
- Own and continuously evolve the product marketing strategy, aligning it to company growth objectives and the product roadmap.
- Develop deep understanding of the market, buyers, users, competitors and the problems our products solve.
- Define and maintain core positioning, value proposition and differentiated narrative for the product portfolio.
- Establish product marketing frameworks, templates and ways of working that the wider organisation can rely on.
- Launch Strategy
- Define and own a tiered launch framework that matches go-to-market effort, investment and visibility to the expected market and business impact of each release.
- Determine the tier of each release, orchestrate the cross-functional plan, and run launches end to end.
- Define standard deliverables, timelines and roles per tier so launches are repeatable and predictable.
- Run a launch calendar and coordinate dependencies across product, marketing and go-to-market teams.
- Messaging & Positioning
- Build a master messaging framework (value proposition, pillars, proof points, persona-specific messages) that cascades into all internal and external materials.
- Tailor messaging to internal audiences including support, professional services, presales, account managers, marketing and the executive team.
- Tailor messaging to external audiences including partners, customers, press and analysts.
- Lead analyst and press relations content – briefing materials, narratives and ongoing engagement with key influencers.
- Go-to-Market Enablement
- Collaborate day to day with product managers to align messaging and launches with the roadmap.
- Equip sales and presales with enablement assets: pitch decks, playbooks, competitive battlecards, demo narratives and ROI tools.
- Partner with sales enablement to embed product knowledge and messaging into onboarding and training.
- Support customer success and account management with expansion narratives and materials that drive adoption, cross-sell and upsell.
- Develop customer-facing content – case studies, references, web and campaign content – in partnership with marketing.
- Run competitive intelligence and win/loss analysis, feeding insights back to product and go-to-market teams.
What we’re looking for:
- 5+ years' experience within a product marketing function, ideally in B2B SaaS.
- Proven track record building product marketing strategy and leading product launches of varying scale, from minor releases to new-to-market products.
- Expertise in positioning and messaging for both technical and business audiences, internal and external.
- Demonstrable commercial impact on new-logo acquisition and on cross-sell / upsell and recurring revenue.
- Strong cross-functional partnership with product management, marketing, sales enablement and customer success.
- Excellent storytelling, written and verbal communication, and the ability to influence without authority.
- Analytical, data-driven approach to measuring and optimising product marketing performance.
Desirable Experience:
- Experience defining or rolling out a tiered launch framework.
- Experience building, mentoring or leading a product marketing team, or clear ambition and aptitude to do so.
- Familiarity with financial operations, subscription/recurring-revenue business models, or our market domain.
- Relevant product marketing certification (e.g. Pragmatic Institute, Product Marketing Alliance).
- Experience with analyst and press relations.
What we offer:
- Private equity–backed growth journey with strong strategic direction.
- Competitive compensation package.
- Strong benefits package including flex hours and wellness allowances.
- Remote/Hybrid working options.
About Pacera:
Pacera is a financial operations software company supporting the Office of the CFO across planning, financial close, consolidation and reporting. With a unified platform consisting of three specialised products, Aico by Pacera, AARO by Pacera and Mercur by Pacera, we help finance teams run critical finance operations with accuracy, control and confidence.
Aico – automates and streamlines financial close processes.
Mercur – powers FP&A, budgeting, forecasting, business intelligence and financial analytics.
AARO – provides consolidation and group reporting solutions.
Each product has a strong existing customer base with double-digit year-on-year growth. Together, the unified end-to-end SaaS platform is empowering finance and executive leaders with automation, compliance and actionable insights – enabling faster decision-making, enhanced governance, and visibility.
The company is headquartered in Stockholm, with offices in Sweden, Finland, Latvia, the UK and Kenya. Backed by Accel-KKR, a global technology-focused investment firm, the group has ambitious growth plans driven by both organic expansion and acquisitions. We are now strengthening our operations by investing in key roles that support our platform and future scalability.
This is a permanent, full-time position. The role will be based in UK or Stockholm.
Our process typically involves an initial conversation with our recruitment team, a hiring manager interview, and a final stage interview including a role specific task. We warmly welcome your application.
Product Marketing Lead in London employer: Pacera
At Pacera, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our remote working environment empowers Senior Account Executives to thrive while enjoying flexible hours, comprehensive benefits, and ample opportunities for professional growth. Join us in the UK to be part of a collaborative team that values innovation and supports your journey towards making a meaningful impact in the finance sector.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pacera and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pacera are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pacera on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pacera. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pacera. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pacera:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pacera’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pacera
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pacera will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pacera, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
