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- Tasks: Own and scale new logo revenue while running full-cycle enterprise sales.
- Company: Join Paapi, an innovative startup transforming ad performance optimisation.
- Benefits: Competitive salary, OTE, meaningful equity, and flexible working in London.
- Other info: Opportunity to shape the commercial team and drive industry-level change.
- Why this job: Make a massive impact in an early-stage startup with exciting growth potential.
- Qualifications: Proven experience in enterprise sales and strong negotiation skills.
The predicted salary is between 50000 - 70000 £ per year.
Paapi is hiring a founding AE to own and scale new logo revenue. As the first commercial hire, the role is ideal for someone entrepreneurially minded, looking to take ownership and have a massive impact on an early stage startup - running full-cycle enterprise sales while working closely with the CEO and founding team to continually refine and optimise the GTM engine from ICP definition to messaging, to tools and processes, and hiring (with potential to then lead and grow the commercial team out).
Mainly office-based in central London (on the southbank), with time out in the field/ some international travel being expected.
About Paapi: Paapi is a measurement and performance optimisation platform for marketers to maximise returns on their cross-channel ad spend - tracking, analysing and activating user data to optimise. We connect ad platforms with first-party user journeys to:
- Deduplicate overclaimed conversions
- Show the full cross-channel path to conversion
- Surface what’s actually driving revenue
- Feed insights back into activation to cut wasted spend
Pre-seed backed (£420k, SFC Capital), accelerating towards seed - early enterprise deals closed with leading performance advertisers.
What you’ll do:
- Own enterprise new business and hit revenue targets
- Run full sales cycles: discovery → close
- Build pipeline (outbound, inbound, partners)
- Shape ICP, messaging, and sales playbooks
- Feed deal insights back into product
- Drive land-and-expand with customers
What success looks like (first 3–6 months):
- Strong enterprise pipeline with clear close plans
- First customer closed
- Clear pattern emerging: who buys, why, how we win
You:
- Proven enterprise seller (complex, multi-stakeholder deals)
- Strong at discovery and value-led selling
- Comfortable building from scratch
- Commercially sharp (pricing, ROI, negotiation)
- Highly motivated by joining an early stage startup
- AdTech / MarTech / measurement experience
Details:
- Location: London / UK (flexible)
- Comp: competitive for early stage startup environment + OTE + meaningful equity
If you’ve sold into performance marketing teams and you’re as excited about the impact you could have rolling up your sleeves during the early days, as you are about the prospect to build a company that has an impact at an industry level - at what is arguably the most interesting moment to be building in media-buying's history - we’d love to hear from you.
Founding Account Executive in London employer: Paapi
Contact Detail:
Paapi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Account Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research Paapi and understand their product inside out. Be ready to discuss how your experience aligns with their needs, especially in enterprise sales. Show them you’re not just another candidate, but someone who can truly drive their mission forward.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Founding Account Executive position.
✨Tip Number 4
Don’t forget to apply through our website! We want to see your application come through directly. It helps us keep track of candidates and ensures you get the attention you deserve. Plus, it’s super easy and straightforward!
We think you need these skills to ace Founding Account Executive in London
Some tips for your application 🫡
Show Your Entrepreneurial Spirit: When writing your application, let your entrepreneurial mindset shine through! We want to see how you can take ownership and make a massive impact, so share examples of how you've driven results in previous roles.
Tailor Your Message: Make sure to customise your application for the Founding Account Executive role. Highlight your experience with enterprise sales and how it aligns with our mission at Paapi. We love seeing candidates who understand our goals and can articulate their fit!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for this role. Remember, we’re looking for someone who can communicate effectively with clients too!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity at Paapi.
How to prepare for a job interview at Paapi
✨Know Your Stuff
Before the interview, dive deep into Paapi's platform and understand how it optimises ad spend. Familiarise yourself with their unique selling points and be ready to discuss how your experience aligns with their goals in performance marketing.
✨Showcase Your Sales Skills
Prepare to demonstrate your full-cycle sales experience. Bring examples of complex deals you've closed, especially those involving multiple stakeholders. Highlight your discovery process and how you’ve successfully identified customer needs.
✨Be Entrepreneurial
Since this role is about taking ownership, come prepared with ideas on how you would shape the sales strategy at Paapi. Think about how you can contribute to refining their go-to-market engine and be ready to share your vision for building a strong enterprise pipeline.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's growth and your potential role in it. Inquire about their current challenges in scaling and how they envision the commercial team evolving. This will demonstrate your commitment and strategic thinking.