At a Glance
- Tasks: Lead a dynamic sales team and drive revenue through innovative promotional products.
- Company: Join PA Promotions, a close-knit team with 45 years of industry experience.
- Benefits: Enjoy free parking, a pension scheme, wellbeing activities, and competitive holidays.
- Other info: Be part of a company where your success shapes the future.
- Why this job: Make a real impact in a small team where your ideas matter.
- Qualifications: Proven sales experience, strong communication skills, and a passion for growth.
The predicted salary is between 39600 - 48400 £ per year.
About Us
For 45 years, PA Promotions has helped businesses across the UK stand out — supplying distinctive, non-generic branded merchandise and corporate gifts that get noticed. We're proud of the personal, friendly service we offer, and as a small, close-knit team, everyone here has a real say in how we grow.
The Role
You'll take the lead on our sales team, setting targets, tracking performance, and driving revenue across our promotional merchandise and corporate gifts range. You'll manage key client relationships, spot new business opportunities, and own the sales pipeline from first contact through to closing the deal. You'll work closely with our marketing and production teams day to day, making sure every order lands on time, on-brand, and to a standard our clients have come to expect after 45 years in business. You'll also keep an eye on the numbers — forecasting performance, spotting where we can improve, and helping the team work smarter.
What You'll Be Doing
- Leading, motivating and developing a small sales team
- Setting and monitoring sales targets
- Managing key client accounts and building lasting relationships
- Identifying and pursuing new business opportunities
- Preparing proposals and quotations
- Overseeing the sales pipeline, from lead to close
- Working closely with marketing and production for smooth, accurate delivery
- Analysing sales data and forecasting to inform strategy
What We're Looking For
We need someone motivated and driven — someone who takes ownership of their targets and genuinely wants to grow the business, not just hit a number. You'll be organised, able to juggle multiple accounts and priorities without dropping the ball, and comfortable working closely in a small team where everyone pitches in. Alongside that, you'll bring:
- A track record in sales — team leadership, target setting, performance monitoring
- Experience in business development, account management, and relationship-building with corporate clients
- Some knowledge of promotional products, marketing, advertising or printing would be useful but not essential — you just need a strong ability to pick it up fast
- Strong communication, negotiation and presentation skills, written and in person
- Comfort with CRM systems and everyday office software for pipeline and reporting
- A proven record of meeting or exceeding sales targets — B2B sales experience is a big plus
- Relevant experience or training in sales, business or marketing (equivalent hands-on experience is just as welcome)
Why Join Us
You won't be a small cog in a big machine here. You'll be part of a small team where your work is visible, your ideas are heard, and your success directly shapes the business. If you want the pace and ownership of a close-knit company with the backing of 45 years of reputation and client relationships, we'd love to hear from you.
Benefits:
- Free parking
- Pension scheme
- Staff wellbeing activities
- Competitive holiday allowance and company performance based bonus structure
Sales Manager in Cardiff employer: PA Promotions Ltd
At PA Promotions Ltd, we pride ourselves on being an excellent employer by fostering a supportive and collaborative work culture in Cardiff. As a Sales Manager, you'll enjoy the opportunity to lead a dedicated team, with your contributions directly impacting our growth and success. We offer competitive benefits, including a pension scheme, staff wellbeing activities, and a performance-based bonus structure, ensuring that your hard work is recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Cardiff
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at PA Promotions Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including PA Promotions Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager in Cardiff
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for PA Promotions Ltd:When writing your cover letter, make sure to tailor your message specifically for PA Promotions Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at PA Promotions Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show PA Promotions Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show PA Promotions Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with PA Promotions Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
