At a Glance
- Tasks: Lead performance-driven strategies to boost brand visibility and measurable outcomes.
- Company: PA Media Group, the UK's leading provider of trusted news and data services.
- Benefits: Competitive salary, hybrid working, 25 days holiday, and wellbeing days.
- Other info: Opportunity for growth and influence across strategy and campaigns.
- Why this job: Shape the future of performance marketing in a dynamic, ambitious agency.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
About us
PA Media Group is the UK’s leading provider of trusted news, information and data services. For more than 150 years, we’ve played a central role in the UK media ecosystem. Today, we’re evolving. As the communications landscape shifts, we are building a more integrated, commercially focused marketing communications division, bringing together specialist brands including Mediapoint, Hydrogen and PA Media Assignments into one powerful, joined-up proposition.
About the opportunity
As Performance Lead, you are responsible for defining and leading performance-driven strategies that increase brand visibility, reach and measurable business outcomes across a range of clients and sectors. You oversee the integration of paid, owned and earned channels, with a particular focus on paid search, paid social and content discoverability. You ensure all activity is insight-led, performance-focused and aligned to client objectives. You act as the senior strategic lead across accounts, providing direction on how brands show up across search, social and wider digital ecosystems. Working closely with content, strategy, design and insights teams, you will ensure a cohesive approach to performance marketing and content distribution. You are accountable for driving continuous optimisation across channels, improving efficiency, effectiveness and return on investment. You will also play a key role in shaping agency capability, processes and go-to-market propositions in performance and discoverability. You will support new business activity, contributing strategic thinking and channel expertise to pitches and proposals.
What you’ll be doing
- Lead the development and delivery of integrated performance and discoverability strategies across key client accounts
- Act as the senior strategic lead for performance marketing, providing direction and counsel to clients and internal teams
- Oversee paid media activity across paid search and paid social, ensuring campaigns are insight-led, optimised and aligned to wider communications strategies
- Define and evolve approaches to content discoverability across search, social and emerging digital channels
- Drive a test-and-learn culture, using data, experimentation and insight to continuously improve performance
- Collaborate closely with content and creative teams to ensure campaigns are optimised for visibility, engagement and conversion
- Analyse channel and campaign performance, translating complex data into clear, commercially valuable recommendations
- Lead client reporting and performance reviews, providing strategic insight and forward planning
- Establish scalable processes, tools and ways of working that improve efficiency and delivery quality
- Support new business activity through audits, strategic thinking and pitch contributions
- Identify opportunities for growth across existing accounts through performance marketing and discoverability improvements
- Contribute to agency thought leadership in paid media, search, social and digital discoverability
- Explore opportunities to integrate AI and automation into workflows and campaign optimisation
What we’re looking for
We’re looking for someone who thrives in a fast-moving, commercially focused environment and enjoys combining strategic thinking with hands-on performance expertise. You’ll bring:
- Strong experience in performance marketing, digital strategy or discoverability within an agency, consultancy or similar environment
- Deep expertise across paid search and paid social channels
- Strong understanding of discoverability, content optimisation and how brands build visibility across digital ecosystems
- Proven ability to develop integrated, performance-led strategies aligned to business and client objectives
- Excellent analytical skills, with confidence interpreting data and turning insight into action
- Experience working with performance and analytics tools such as Google Analytics 4, Looker Studio, Google Ads, Meta Ads Manager, SEMrush, Ahrefs or similar platforms
- Strong commercial awareness, with the ability to identify growth opportunities and improve return on investment
- Confidence presenting to clients and senior stakeholders, with strong communication and influencing skills
- Experience managing multiple client accounts and complex workstreams
- A proactive, curious mindset with an interest in innovation, AI and emerging digital trends
Why join us?
This is a rare opportunity to shape and lead the future of performance and discoverability within a growing, ambitious agency environment, with genuine influence across strategy, campaigns and commercial growth. You can expect:
- Competitive salary
- Hybrid, flexible working – typically 3 days in the Glasgow office
- 25 days’ holiday plus options to buy more, alongside enhanced family leave
- Life assurance 4x salary
- Wellbeing and volunteering days to support you inside and outside of work
Performance Lead in Glasgow employer: PA Media Group
PA Media Group is an exceptional employer located in the vibrant city of Glasgow, offering a dynamic work culture that fosters creativity and collaboration. With a focus on employee growth, the company provides ample opportunities for professional development and a competitive benefits package, including hybrid working arrangements that promote work-life balance. Joining PA Media Group means being part of a forward-thinking team dedicated to driving impactful marketing strategies in the PR & Marketing Services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Lead in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PA Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PA Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PA Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PA Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Lead in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PA Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PA Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about PA Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PA Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PA Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PA Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
