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For Companies At a Glance
- Tasks: Lead insight strategies to drive campaigns and growth in a dynamic environment.
- Company: Join a forward-thinking PR & Marketing Services division focused on transformation.
- Benefits: Enjoy competitive salary, hybrid working, generous holiday, and wellbeing days.
- Other info: Opportunity for career growth and mentoring junior team members.
- Why this job: Shape impactful strategies using data and AI while making a real difference.
- Qualifications: Experience in analytics and audience intelligence with strong data storytelling skills.
The predicted salary is between 50000 - 65000 £ per year.
About the opportunity
This is a brand-new role at the heart of a transformation. As Intelligence Lead, you’ll shape how insight powers strategy, campaigns and growth across Hydrogen and the wider PR & Marketing Services division.
What you’ll be doing
- Lead and evolve Hydrogen’s insight capability across audience intelligence, reporting and performance measurement.
- Turn complex data, trends and signals into sharp human narratives and commercially impactful recommendations.
- Define how success is measured across campaigns and communications, building practical measurement frameworks that connect activity to client objectives and business outcomes.
- Lead the insight delivery across key client accounts, presenting findings and providing strategic direction.
- Lead the intelligence input for new business pitches and proposals, building evidence-led thinking informed by data, industry insight, audience trends and market analysis.
- Identify and shape opportunities for new products, services and propositions grounded in insight.
- Embed AI and automation into workflows to improve efficiency, speed and quality of outputs.
- Work closely with strategy, client and commercial teams to ensure insight is embedded into strategic and creative decision-making.
What we’re looking for
- Strong experience in insight, analytics, research or audience intelligence within an agency, consultancy or similar environment.
- Proven ability to translate data, trends and audience signals into clear, strategic recommendations.
- Experience working with multiple data and insight sources, including social listening, search data, first-party analytics, trend intelligence, qualitative research, web analytics, and social platform performance data.
- Strong understanding of digital channels and how performance is measured across the full digital marketing mix (social, search, content, CRM, paid media and wider communications activity).
- Hands-on experience using insight, analytics, social listening, audience intelligence and reporting tools such as Google Analytics 4, Looker Studio, Brandwatch, GWI, Rival IQ, Stylus, Power BI, Tableau or similar.
- Confidence working across insight and analytics tools, assessing, improving and evolving the agency’s data, reporting and intelligence tech stack.
- Experience building measurement frameworks, reporting approaches or ways of working that connect activity to client objectives and business outcomes.
- Strong data storytelling and visualisation skills, able to influence clients, senior stakeholders and pitch-room conversations.
- Curiosity and proactive mindset, with an interest in applying AI to improve the quality, speed and efficiency of insight work.
- Experience managing, mentoring or developing junior team members.
Why join us
- Competitive salary and annual bonus.
- Hybrid, flexible working (typically 3 days in the Glasgow office).
- 25 days’ holiday plus options to buy more, alongside enhanced family leave.
- Life assurance 4× salary.
- Wellbeing and volunteering days to support you inside and outside of work.
Intelligence Lead in Glasgow employer: PA Media Group
Contact Detail:
PA Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Intelligence Lead in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with data storytelling and insight delivery. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss how you've turned complex data into actionable insights and how you measure success across campaigns. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Intelligence Lead in Glasgow
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in insight, analytics, and audience intelligence. We want to see how your skills align with the specific needs of the Intelligence Lead role.
Showcase Your Data Storytelling Skills: When writing your application, focus on how you've turned complex data into clear, strategic recommendations in the past. We love candidates who can demonstrate their ability to create compelling narratives from numbers!
Highlight Relevant Tools Experience: Mention any hands-on experience you have with tools like Google Analytics 4, Power BI, or Tableau. We’re keen to know how you’ve used these tools to drive insights and improve performance in previous roles.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at StudySmarter.
How to prepare for a job interview at PA Media Group
✨Know Your Data Inside Out
As an Intelligence Lead, you'll be expected to handle complex data and trends. Make sure you brush up on your knowledge of analytics tools like Google Analytics 4 and Power BI. Be ready to discuss how you've used these tools in the past to drive insights and recommendations.
✨Master the Art of Storytelling
Data storytelling is key in this role. Prepare examples of how you've turned raw data into compelling narratives that influenced decision-making. Think about how you can present your findings in a way that resonates with clients and stakeholders.
✨Showcase Your Strategic Thinking
This position requires a strong ability to connect insights to client objectives. Come prepared with examples of measurement frameworks you've built or how you've linked campaign performance to business outcomes. Highlight your strategic mindset during the interview.
✨Embrace AI and Automation
With a focus on embedding AI into workflows, be ready to discuss any experience you have with automation tools. Share your thoughts on how AI can enhance insight work and improve efficiency. This will show your proactive approach and curiosity about industry advancements.