Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive inbound demand and shape go-to-market strategies for our marketing services.
- Company: Join PA Media Group, the UK's leading provider of trusted news and data services.
- Benefits: Enjoy a competitive salary, hybrid working, 25 days' holiday, and wellbeing days.
- Other info: Be part of an evolving team with opportunities for personal and professional growth.
- Why this job: Make a real impact on pipeline growth and commercial performance in a dynamic environment.
- Qualifications: Experience in demand generation and strong communication skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
About us
PA Media Group is the UK's leading provider of trusted news, information and data services. For more than 150 years, we've played a central role in the UK media ecosystem. Today, we're evolving. As the communications landscape shifts, we are building a more integrated, commercially focused marketing communications division, bringing together specialist brands including Mediapoint, Hydrogen, Sticky and PA Media Assignments into one powerful, joined-up proposition.
About the opportunity
This is a pivotal commercial marketing role within our growing PR & Marketing Services division. As GTM Manager, you'll play a central role in driving inbound demand, building pipeline and shaping how we bring our services to market across the division. This isn't a traditional marketing role. You'll combine campaign strategy, performance marketing, content activation and commercial thinking to generate high-quality opportunities that convert into revenue. Working closely with growth, commercial and agency teams, you'll help define how we attract, engage and convert prospective clients through always-on activity and targeted campaigns. You'll also help shape the division's go-to-market approach, identifying new opportunities, improving performance and building scalable demand generation activity that supports ambitious growth plans.
What you'll be doing
- Build and own the always-on lead generation engine that drives qualified inbound opportunities
- Plan and deliver targeted campaigns designed to increase awareness, engagement and conversion from relevant prospects
- Define and evolve the GTM content strategy, developing compelling campaign themes, whitepapers, webinars and other lead-generation content
- Deliver against defined SQL and pipeline targets, tracking performance and optimising activity based on results
- Lead content activation across paid distribution channels including search, display, social and CRM
- Use CRM systems to accurately track, manage and report on opportunities and campaign performance
- Work closely with leadership teams to support pipeline forecasting and commercial planning
- Collaborate with business development and agency specialists to align marketing activity with commercial priorities
- Leverage events, partnerships and industry networks to generate new opportunities and strengthen market presence
What we're looking for
We're looking for someone who thrives in a commercially focused, growth-driven role with strong ownership, strategic influence and measurable impact. You’ll bring:
- Strong experience in demand generation, growth marketing, B2B marketing or commercial marketing
- A proven ability to develop compelling campaigns, messaging and content that generate qualified leads and pipeline growth
- Strong commercial understanding of pipeline performance, conversion and ROI
- Experience managing paid activation across channels including search, display, social and CRM
- Experience using analytics and performance tools such as GA4 and other reporting platforms
- Familiarity with CRM systems, ideally Salesforce and Pardot
- Experience working within B2B services, consultancy, agency or professional services environments
- Strong communication and stakeholder management skills, with confidence engaging senior commercial stakeholders
Desirable experience
- Experience creating lead-generation content such as whitepapers, webinars and campaign assets
- Understanding of social media, content marketing and the wider media landscape
- Experience working across multiple business units and integrated service offerings
- Experience contributing to go-to-market planning and commercial strategy
Why join us?
This is an opportunity to shape how growth marketing and demand generation operates across an ambitious, evolving communications division, with real influence on pipeline growth, commercial performance and market positioning. You can expect:
- Competitive salary and annual bonus
- Hybrid, flexible working with time split between home and either the Paddington or Glasgow office
- 25 days' holiday plus options to buy more, alongside enhanced family leave
- Life assurance 4x salary
- Wellbeing and volunteering days to support you inside and outside of work
GTM Manager in Glasgow employer: PA Media Group
Contact Detail:
PA Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Manager in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to showcase your campaign strategies and content creation prowess, making it easier for hiring managers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its market position. Understand their services and think about how you can contribute to their growth. Tailor your responses to show how your experience aligns with their goals, especially in demand generation and pipeline performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at PA Media Group and contributing to our exciting journey.
We think you need these skills to ace GTM Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the GTM Manager role. Highlight your experience in demand generation and B2B marketing, and don’t forget to showcase any campaigns you've led that resulted in measurable growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our goals. Be specific about your achievements and how they relate to driving inbound demand.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention any tools you’ve used, like GA4 or CRM systems, to track performance and optimise campaigns. This will show us you’re ready to hit the ground running.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at PA Media Group
✨Know Your GTM Strategy
Before the interview, make sure you understand the go-to-market strategies relevant to the role. Research PA Media Group's current marketing initiatives and think about how your experience in demand generation can align with their goals. Be ready to discuss specific examples of campaigns you've led that drove pipeline growth.
✨Showcase Your Analytical Skills
Since this role involves tracking performance and optimising activities, be prepared to talk about the analytics tools you've used, like GA4 or CRM systems. Bring examples of how you've used data to inform your marketing decisions and improve campaign outcomes. This will demonstrate your ability to drive results through informed strategies.
✨Prepare for Stakeholder Engagement
This position requires strong communication skills and the ability to engage with senior stakeholders. Think of instances where you've successfully collaborated with leadership teams or cross-functional groups. Highlight your approach to managing relationships and aligning marketing activities with commercial priorities.
✨Craft Compelling Content Examples
As a GTM Manager, you'll need to develop engaging content that generates leads. Prepare a portfolio of your best work, such as whitepapers, webinars, or campaign assets. Be ready to discuss the thought process behind these pieces and how they contributed to lead generation and conversion rates.