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- Tasks: Lead content strategy and create impactful, audience-focused content across various formats.
- Company: Join PA Media Group, the UK's leading provider of trusted news and data services.
- Benefits: Enjoy a competitive salary, hybrid working, 25 days holiday, and wellbeing support.
- Other info: Opportunity for real influence on client work and creative standards.
- Why this job: Shape the future of content strategy in a dynamic, ambitious agency environment.
- Qualifications: Strong experience in content strategy, excellent copywriting skills, and SEO knowledge.
The predicted salary is between 50000 - 60000 £ per year.
About us
PA Media Group is the UK’s leading provider of trusted news, information and data services. For more than 150 years, we’ve played a central role in the UK media ecosystem. Today, we’re evolving. As the communications landscape shifts, we are building a more integrated, commercially focused marketing communications division, bringing together specialist brands including Mediapoint, Hydrogen, Sticky and PA Media Assignments into one powerful, joined‑up proposition.
About the opportunity
This is a key role within Hydrogen’s content team. As Editorial Lead, you’ll play a central role in shaping content strategy and delivering high‑quality, commercially effective content across a range of client accounts and sectors. You’ll combine strategic thinking, SEO expertise and editorial excellence to create content that connects business objectives with audience needs. From content strategy and ideation through to optimisation and delivery, you’ll help clients create content that is discoverable, engaging and impactful. You’ll work closely with strategy, insight, design and client teams to turn data, research and performance signals into actionable content plans and compelling creative outputs. You’ll also help evolve the way we work, identifying smarter processes and exploring how AI can support research, ideation, and content workflow efficiency, while protecting the editorial judgement, originality and human nuance that great content depends on.
What you’ll be doing
- Lead and deliver content strategies informed by keyword research, audience insight and user behaviour data
- Turn business objectives and audience needs into clear, actionable editorial plans and recommendations
- Produce high‑quality, user‑focused content across multiple formats, including blogs, feature articles, guides, emails, web and social copy
- Adapt tone of voice and messaging for different brands, sectors and audiences
- Conduct keyword research and on‑page optimisation, including internal linking recommendations and content hierarchy improvements
- Apply SEO best practice across content production, ensuring content is optimised, accessible and aligned with search intent
- Protect editorial quality across content outputs, applying strong judgement around tone, structure, nuance, accuracy and audience relevance
- Lead content ideation sessions, campaign research and collaborative planning workshops
- Present strategies, results and recommendations confidently to clients and internal stakeholders
- Develop and improve content processes, standards and workflows across the team
- Track and communicate the impact of content activity, connecting improvements to measurable business outcomes
- Contribute to pitches, proposals and opportunities for account growth
- Explore and integrate AI tools thoughtfully into editorial and content workflows to improve speed, efficiency and quality
What we’re looking for
We’re looking for someone who thrives in a fast‑paced, strategic content role with strong creative ownership, client exposure and commercial impact. You’ll bring:
- Strong experience in content strategy, editorial or content design within an agency or in‑house digital environment
- A proven ability to create strategic, audience‑first content that balances user needs with commercial objectives
- Excellent copywriting and editing skills, with experience writing across a range of formats and industries
- Strong editorial judgement, with the ability to write with clarity, nuance and personality while maintaining accuracy, consistency and brand integrity
- Strong understanding of SEO fundamentals and how they connect to content performance and user experience
- Experience conducting keyword research, on‑page optimisation and content planning independently
- Confidence using analytics, SEO and AI tools such as GA4, Google Search Console, Ahrefs, Screaming Frog, ChatGPT, Claude or similar
- The ability to interpret data and insights and translate them into clear strategic recommendations
- Strong communication and presentation skills, including experience working directly with clients and senior stakeholders
- Curiosity and enthusiasm for innovation in content strategy, production and workflows
Desirable experience
- Understanding of information architecture and content modelling
- Experience contributing to new business pitches and proposals
- Knowledge of wider digital marketing channels and performance measurement
- Strong understanding of social media and search platform algorithms
Why join us
This is an opportunity to help shape the future of content strategy within a growing, ambitious agency environment, with real influence on client work, creative standards and commercial growth. You can expect:
- Competitive salary and annual bonus
- Hybrid, flexible working – typically 3 days in the Glasgow office
- 25 days holiday plus options to buy more, alongside enhanced family leave
- Life assurance 4x salary
- Wellbeing and volunteering days to support you inside and outside of work
Editorial Lead in Glasgow employer: PA Media Group
Contact Detail:
PA Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Editorial Lead in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it aligns with content strategy and editorial excellence. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its content approach. Be ready to discuss how your experience in SEO and content strategy can help them achieve their goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Editorial Lead in Glasgow
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your personality shine through! We want to see how you can adapt your tone and style to fit different brands and audiences, just like you'll be doing in the role.
Highlight Your SEO Skills: Make sure to showcase your understanding of SEO fundamentals. We’re looking for someone who can connect content performance with user experience, so share any relevant experiences or projects that demonstrate this expertise.
Be Data-Driven: We love a good data story! In your application, mention how you've used analytics and insights to shape content strategies in the past. This will show us that you can turn numbers into actionable plans, which is key for this role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at PA Media Group
✨Know Your Content Strategy Inside Out
Before the interview, dive deep into the company's content strategy and recent projects. Be ready to discuss how you can enhance their approach with your own ideas and experiences. This shows that you're not just interested in the role but also invested in their success.
✨Showcase Your SEO Savvy
Since the role requires a strong understanding of SEO, prepare to discuss specific strategies you've implemented in the past. Bring examples of how your SEO knowledge has improved content performance, and be ready to suggest how you could apply this at PA Media Group.
✨Demonstrate Your Editorial Judgement
Be prepared to talk about your editorial process. Share examples where your judgement made a difference in content quality or audience engagement. Highlight your ability to balance creativity with accuracy and brand integrity, which is crucial for this role.
✨Engage with Data-Driven Insights
Familiarise yourself with analytics tools like GA4 or Google Search Console. During the interview, discuss how you've used data to inform content decisions in the past. This will show that you can connect content strategy with measurable business outcomes, a key aspect of the role.