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- Tasks: Lead demand generation strategies and execute marketing programmes for financial services.
- Company: P2P, a dynamic player in the fintech space.
- Benefits: Competitive pay, equity options, bonuses, and hybrid work flexibility.
- Other info: Join a vibrant team with opportunities for growth and innovation.
- Why this job: Make a significant impact in B2B SaaS while driving engagement and lead generation.
- Qualifications: 4-6 years in B2B SaaS or fintech with ABM programme success.
The predicted salary is between 60000 - 80000 £ per year.
P2P is seeking a Demand Generation Lead in London to oversee the full funnel of demand generation for institutional financial services buyers. This role requires a candidate with 4-6 years of experience in B2B SaaS or fintech, accountable for metrics and proven success with ABM programs.
You'll design programs, execute marketing strategies, and leverage analytics to drive engagement and lead generation. The position offers competitive compensation, including equity and bonuses within a hybrid work environment.
Senior Demand Gen & ABM Leader employer: P2P
Contact Detail:
P2P Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Demand Gen & ABM Leader
✨Tip Number 1
Network like a pro! Reach out to your connections in the fintech and B2B SaaS space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your success stories! When you get the chance to chat with potential employers, highlight your achievements in demand generation and ABM programs. Use metrics to back up your claims – numbers speak louder than words!
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Think about how you can contribute to their goals and come armed with ideas. This shows you’re not just interested in the role, but also invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Senior Demand Gen & ABM Leader
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Demand Gen & ABM Leader. Highlight your experience in B2B SaaS or fintech, and don’t forget to showcase any metrics or successes from your previous roles that align with demand generation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this position. Share specific examples of how you've designed and executed successful marketing strategies in the past.
Show Off Your Analytical Skills: Since this role involves leveraging analytics, make sure to mention any tools or methodologies you’ve used to drive engagement and lead generation. We love numbers, so don’t be shy about sharing your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at P2P
✨Know Your Metrics
Make sure you can talk confidently about the metrics you've driven in your previous roles. Be ready to share specific examples of how your demand generation strategies have led to measurable success, especially in B2B SaaS or fintech.
✨Showcase Your ABM Experience
Prepare to discuss your experience with Account-Based Marketing (ABM) programs. Highlight successful campaigns you've designed and executed, and be ready to explain how you tailored your approach to engage institutional financial services buyers.
✨Leverage Analytics
Demonstrate your ability to use analytics to inform your marketing strategies. Bring examples of how you've used data to drive engagement and lead generation, and be prepared to discuss the tools and platforms you're familiar with.
✨Understand the Company Culture
Research P2P's company culture and values. Be ready to explain how your personal values align with theirs and how you can contribute to their hybrid work environment. This shows that you're not just a fit for the role, but also for the team.