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For Companies At a Glance
- Tasks: Drive go-to-market strategies and craft compelling messaging for digital asset solutions.
- Company: Join Fireblocks, a leader in secure digital asset management.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Why this job: Make a real impact in the evolving world of cryptocurrency and blockchain.
- Qualifications: 7+ years in product marketing, especially in fintech or blockchain.
- Other info: Be part of a diverse team shaping the future of finance.
The predicted salary is between 72000 - 108000 £ per year.
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
We are expanding our world-class product marketing team and looking for high impact Senior Product Marketing Managers to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. These are strategic hires: true change makers who bring creativity, leadership, and a drive to deliver results.
The Opportunity: We are looking for industry storytellers, inspiring leaders, and hands-on technical product marketers who are passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing leadership team, you will define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions, platform and network. This is an opportunity to make a significant impact by helping the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.
What You’ll Do:
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
- Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.
What You’ll Bring:
- 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
- Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
- Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
- Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
- Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Product Marketing Director, Banking employer: P2P
Contact Detail:
P2P Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director, Banking
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing and digital assets. Whether it's a blog post or a video, let your passion shine through.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, market position, and competitors. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Product Marketing Director, Banking
Some tips for your application 🫡
Show Your Passion for Digital Assets: When writing your application, let your enthusiasm for cryptocurrency and digital assets shine through. We want to see how you connect with the industry and why you're excited about the role at Fireblocks.
Tailor Your Messaging: Make sure your application speaks directly to the job description. Highlight your experience in product marketing, especially in fintech or blockchain, and how it aligns with our mission at Fireblocks.
Be Clear and Concise: We appreciate clarity! Use straightforward language and get to the point. Showcase your achievements and skills without unnecessary fluff, so we can quickly see your potential impact.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at P2P
✨Know Your Digital Assets
Make sure you brush up on your knowledge of blockchain, cryptocurrency, and digital asset management. Being able to discuss these topics confidently will show that you're not just familiar with the industry but also passionate about it.
✨Craft Your Story
Prepare a compelling narrative about your experience in product marketing, especially in fintech or blockchain. Highlight specific achievements and how they relate to the role, demonstrating your ability to drive go-to-market strategies and influence product roadmaps.
✨Showcase Your Leadership Skills
Be ready to discuss your leadership style and provide examples of how you've built and led teams in the past. This role requires a hands-on approach, so share instances where you've rolled up your sleeves to get results.
✨Prepare for Cross-Functional Collaboration
Think about how you've worked with different teams like Product, Sales, and Customer Success. Be prepared to discuss how you align these functions to achieve marketing excellence, as this is crucial for the position.
