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For Companies At a Glance
- Tasks: Drive innovative marketing strategies for digital asset solutions in a fast-paced fintech environment.
- Company: Join Fireblocks, a leader in secure digital asset management trusted by top global brands.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth in a dynamic industry.
- Why this job: Make a real impact in the evolving world of cryptocurrency and blockchain technology.
- Qualifications: 7+ years in product marketing with expertise in fintech or blockchain industries.
- Other info: Be part of a diverse team shaping the future of digital finance.
The predicted salary is between 72000 - 108000 ÂŁ per year.
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it is trusted by some of the largest financial institutions, banks, globally‑recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
We are expanding our world‑class product marketing team and looking for high impact Senior Product Marketing Managers to help drive adoption and shape the markets for Treasury Management, Wallets, and Tokenization solutions. These are strategic hires: true change makers who bring creativity, leadership, and a drive to deliver results.
The Opportunity
We are looking for industry storytellers, inspiring leaders, and hands‑on technical product marketers who are passionate about the role cryptocurrency and digital assets play in global financial markets. As part of the Fireblocks product marketing leadership team, you will define positioning, lead go‑to‑market strategy, and collaborate cross‑functionally to demonstrate the value of Fireblocks’ solutions, platform and network. This is an opportunity to make a significant impact by helping the largest enterprises, banks, and Web3 innovators build secure, scalable digital asset businesses.
What You’ll Do
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
- Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Create Best‑in‑Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.
What You’ll Bring
- 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
- Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Leadership: Experience building and leading teams, with a strong hands‑on approach and willingness to roll up your sleeves.
- Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
- Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross‑Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
- Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Product Marketing Director, Banking in London employer: P2P
Contact Detail:
P2P Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director, Banking in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of digital assets and product marketing. Whether it's a blog post or a video, let your passion shine through to attract potential employers.
✨Tip Number 3
Tailor your pitch! When you get the chance to chat with hiring managers, make sure to highlight how your skills align with their needs. Be specific about how you can drive adoption and shape markets for their products.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Product Marketing Director, Banking in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Director role. Highlight your experience in fintech and blockchain, and show us how your skills align with our mission at Fireblocks.
Showcase Your Storytelling Skills: We love industry storytellers! Use your application to demonstrate how you can simplify complex concepts. Share examples of how you've crafted compelling messaging in your previous roles.
Highlight Leadership Experience: As a high-impact leader, we want to see your hands-on approach. Include specific instances where you've built and led teams, and how that has driven results in your past positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our world-class team!
How to prepare for a job interview at P2P
✨Know Your Blockchain Basics
Before stepping into the interview, make sure you brush up on your knowledge of blockchain technology and digital assets. Understand how they relate to financial institutions and be ready to discuss recent trends in the industry. This will show that you're not just familiar with the jargon but genuinely passionate about the field.
✨Craft Your Story
As a Product Marketing Director, storytelling is key. Prepare a few compelling narratives about your past experiences that highlight your leadership skills and strategic thinking. Tailor these stories to reflect how you've driven go-to-market strategies or shaped product roadmaps in previous roles.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss how you've worked with different teams, such as Product, Sales, and Customer Success, to achieve marketing excellence. Provide specific examples of how your collaborative efforts led to successful product launches or improved market positioning.
✨Show Your Analytical Side
Prepare to talk about how you've defined success metrics in your previous roles. Discuss how you've used data to inform your marketing strategies and optimise performance. This will demonstrate your analytical mindset and ability to translate insights into actionable plans.
