Head Of Growth Marketing & Events

About Hashgraph: Hashgraph is a fast-growing software company committed to supporting, developing and servicing Hedera, an open source, proof-of-stake platform. Hedera is EVM-compatible and has been specifically built to meet the needs of enterprise and Web3 applications, which require speed, security, stability and sustainability. Hedera’s public network is governed by industry-leading organizations, spanning 11 sectors and 14 regions who oversee the development and direction of the decentralized platform. About the role: We’re seeking a strategic, results-driven global Head of Growth Marketing at Hashgraph. This pivotal hybrid role blends hands-on program development with data-driven leadership to generate growth on the Hedera network. The ideal candidate will be a seasoned web3 professional with experience managing a high-impact global events program and team, while overseeing and optimizing marketing operations (i.e., tech tools and lead management processes) to deliver measurable outcomes. You’ll play a critical role in growing this new growth marketing function and Hedera’s presence in the web3 ecosystem. This global hybrid role is ideal for a marketer who thrives at the intersection of demand generation and marketing process and infrastructure. As one of the world’s leading institutional-grade public DLT networks, Hedera uniquely sits at the intersection of enterprise and DeFi. Hashgraph is a marketing Agency of Record to Hedera Council and manages the Hedera brand and all marketing channels. Thus, this role requires strong customer-facing skills and an understanding of the decentralized crypto market (as it relates to managing multiple, separate entities). You may find yourself doing all of the following: Growth Marketing Strategy & Execution Develop and execute the global field marketing strategy with a heavy focus on events and initiatives that align with the GTM strategy Plan, execute, and manage regional marketing campaigns and events (IRL and virtual), including hosted events (i.e. half day and annual user conference), tradeshows and side events, meetups, hackathons, and community-led initiatives Build and nurture relationships with local web3 communities, influencers, developers, and partners to amplify brand presence Identify target audiences, segment CRM, develop campaign/event messaging for digital and social media, as well as project management of the events. Collect feedback and performance data from field initiatives to inform broader marketing strategy Partner with business development, developer relations, product, and ecosystem teams to identify key markets and tailor regional campaigns that resonate with local audiences Manage and grow a team of field marketers, event coordinators, and marketing operations professionals Management of a third-party event management agency Marketing Operations Own and optimize the marketing tech stack to ensure smooth campaign execution and reporting Develop and implement lead generation workflows, campaign tracking, and data hygiene practices Monitor marketing KPIs across channels; build dashboards and deliver insights that support decision-making Partner with cross-functional teams to streamline campaign planning, execution, and ROI measurement Build a marketing operations framework to track performance metrics, campaign ROI, and team productivity, including procurement of AI tools Develop internal processes and playbooks to streamline campaign planning, execution, and reporting Manage a third-party implementation partner for CRM and Marketing Automation Tool (HubSpot) to scrub the database and improve lead funnel hand-offs Tracking and analyzing the performance of campaigns in CRM Team Leadership Recruit, manage, and mentor a high-performing global growth marketing and operations team Hire a dedicated Marketing Operations Manager to join the Growth marketing team Foster a culture of experimentation, continuous improvement, and performance accountability Qualification Requirements: Minimum 8+ years of experience in marketing, with at least 3 years in a leadership role in web3, crypto, or decentralized tech Proven success in managing measurable global field marketing programs, especially as it relates to event programs Strong understanding of the web3 landscape, including enterprise, L1 ecosystems, and dApps Understanding of marketing operations, analytics, and process optimization Excellent project management skills, attention to detail, and cross-functional collaboration skills Strong written and verbal communication; ability to translate complex concepts into accessible messages Demonstrated success in running integrated regional marketing programs that drive user growth and community engagement Comfortable operating autonomously in a fast-paced, startup environment #J-18808-Ljbffr