Head of Marketing

P2P.org is the largest institutional staking provider with a TVL of over $10B and a market share exceeding 20% in restaking. We are continually focused on researching and improving our infrastructure to extract maximum APR while enhancing security. Our clients include BitGo, Copper, Crypto.com, Ledger, ByBit, Bitget, OKX, HTX, Bitvavo, SBI, and others, who choose us for our client-centric approach and extensive product line from unified API to widgets and custom dApps.

Responsibilities:

• Own and drive a data-driven marketing function, using KPIs such as budget, lead generation, conversion rates, CAC, ROI, and pipeline performance to inform decision-making and optimize results.
• Lead the company's SEO and AI visibility strategy, ensuring strong organic performance while effectively evaluating and managing the quality of work delivered by internal teams and external agencies.
• Develop and execute B2B PR and positioning initiatives, crafting compelling market narratives and implementing flywheel-based growth strategies to strengthen brand awareness and thought leadership.
• Take full ownership of the marketing function, including team leadership, budget planning, resource allocation, and cost optimization to maximize business impact.
• Manage, mentor, and develop the marketing team, setting clear goals, tracking performance, and fostering a culture of accountability and continuous improvement.
• Collaborate cross-functionally with Sales, Product, and Leadership to align marketing initiatives with overall business objectives and revenue growth.

You have:

• 5–7 years of experience in B2B marketing, ideally within SaaS, technology, or other high-growth industries.
• Proven experience developing and executing go-to-market and demand generation strategies that drive qualified pipeline and revenue growth.
• Hands-on experience across multiple marketing disciplines, including performance marketing, content, brand, product marketing, PR, and lifecycle marketing.
• A strong track record of partnering with Sales, Product, and Leadership to align marketing initiatives with business objectives.
• Experience owning the full marketing lifecycle, from strategy and planning to execution, measurement, and optimization.
• Demonstrated ability to scale marketing programs in fast-paced, growth-oriented environments while delivering measurable business impact.

At P2P.org we have a team of experts with their own unique approach and ownership culture. Together we gain experience and make dreams come true!

Fully remote. Full-time contractor (Indefinite-term Consultancy Agreement). Competitive salary level in $ (we can also pay in crypto). Paid vacation and sick leave. Well-being program. Mental Health care program. Compensation for education, including foreign language & professional growth courses. Equipment & co-working reimbursement program. Overseas conferences, community immersion.

P2P.org is committed to providing equal opportunities. All applicants will be considered without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, veteran status, or disability.