At a Glance
- Tasks: Lead a data-driven marketing function and drive innovative strategies for growth.
- Company: Join P2P.org, the largest institutional staking provider in a dynamic fintech environment.
- Benefits: Enjoy competitive salary, remote work, paid vacation, and education reimbursement.
- Other info: Fully remote role with opportunities for personal and professional development.
- Why this job: Shape the future of finance with a passionate team in a fast-paced industry.
- Qualifications: 5-7 years in B2B marketing with a strong track record in high-growth sectors.
The predicted salary is between 60000 - 80000 £ per year.
P2P.org is the largest institutional staking provider with a TVL of over $10B and a market share exceeding 20% in restaking. We are continually focused on researching and improving our infrastructure to extract maximum APR while enhancing security. Our clients include BitGo, Copper, Crypto.com, Ledger, ByBit, Bitget, OKX, HTX, Bitvavo, SBI, and others, who choose us for our client-centric approach and extensive product line from unified API to widgets and custom dApps.
Responsibilities:
- Own and drive a data-driven marketing function, using KPIs such as budget, lead generation, conversion rates, CAC, ROI, and pipeline performance to inform decision-making and optimize results.
- Lead the company's SEO and AI visibility strategy, ensuring strong organic performance while effectively evaluating and managing the quality of work delivered by internal teams and external agencies.
- Develop and execute B2B PR and positioning initiatives, crafting compelling market narratives and implementing flywheel-based growth strategies to strengthen brand awareness and thought leadership.
- Take full ownership of the marketing function, including team leadership, budget planning, resource allocation, and cost optimization to maximize business impact.
- Manage, mentor, and develop the marketing team, setting clear goals, tracking performance, and fostering a culture of accountability and continuous improvement.
- Collaborate cross-functionally with Sales, Product, and Leadership to align marketing initiatives with overall business objectives and revenue growth.
You have:
- 5–7 years of experience in B2B marketing, ideally within SaaS, technology, or other high-growth industries.
- Proven experience developing and executing go-to-market and demand generation strategies that drive qualified pipeline and revenue growth.
- Hands-on experience across multiple marketing disciplines, including performance marketing, content, brand, product marketing, PR, and lifecycle marketing.
- A strong track record of partnering with Sales, Product, and Leadership to align marketing initiatives with business objectives.
- Experience owning the full marketing lifecycle, from strategy and planning to execution, measurement, and optimization.
- Demonstrated ability to scale marketing programs in fast-paced, growth-oriented environments while delivering measurable business impact.
At P2P.org we have a team of experts with their own unique approach and ownership culture. Together we gain experience and make dreams come true!
Fully remote. Full-time contractor (Indefinite-term Consultancy Agreement). Competitive salary level in $ (we can also pay in crypto). Paid vacation and sick leave. Well-being program. Mental Health care program. Compensation for education, including foreign language & professional growth courses. Equipment & co-working reimbursement program. Overseas conferences, community immersion.
P2P.org is committed to providing equal opportunities. All applicants will be considered without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, veteran status, or disability.
Head of Marketing employer: P2P.org
P2P.org is an exceptional employer that champions a culture of innovation and collaboration, making it an ideal place for the Head of Marketing role. With a fully remote work environment, competitive salary options including crypto payments, and a strong focus on employee well-being and professional growth, P2P.org empowers its team to thrive in the fast-paced world of decentralized finance. Join us to be part of a passionate team dedicated to shaping the future of finance while enjoying unique benefits like overseas conferences and comprehensive mental health support.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for P2P.org and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like P2P.org are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with P2P.org on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at P2P.org. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit P2P.org. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of P2P.org:Show us that you’ve done your homework! In your application, briefly mention what you admire about P2P.org’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at P2P.org
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at P2P.org will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At P2P.org, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
