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For Companies At a Glance
- Tasks: Drive sales growth and manage key customer accounts in the coatings industry.
- Company: Leading company in coatings and electronics with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Join a team where your strategic influence can shape the future of technology.
- Qualifications: 5-10 years in sales with a strong background in coatings or electronic materials.
- Other info: Fluency in Mandarin is essential; excellent teamwork and problem-solving skills required.
The predicted salary is between 48000 - 72000 £ per year.
This role exists to develop sales and to support our ongoing growth. To manage a portfolio of assigned customers, develop new business by actively seeking new opportunities.
Previous experience in the coating and electronics industry within Asia, with an excellent track record for sales and performance.
Main Responsibilities- Own strategic accounts (OEMs & tier-1s) — build and execute long-term account plans to grow revenue, protect margin and defend market share. Coordinate renewals, pricing, contracts and escalation handling.
- Technical sales & application support — translate coating technical advantages (acrylic, epoxy, silicone, polyurethane, parylene, UV-curable, etc.) into customer value; run or coordinate lab trials, qualification, and failure-mode analysis with R&D and QA.
- Cross-functional program management — lead internal teams (R&D, technical service, supply chain, QA, regulatory, production) to deliver on customer trials, scale-up, logistics and on-time delivery.
- Commercial planning & forecasting — produce account forecasts, volume/price negotiations, margin plans and business reviews; identify cross-sell and new product opportunities.
- Regulatory & quality compliance — ensure products meet electronics industry standards and local regulations and drive corrective actions for quality issues.
- Customer relationship & strategic influence — act as trusted advisor to procurement, engineering and quality teams; influence customer roadmaps and secure long-term supply/partnership agreements.
- Market & competitor intelligence — track competitor moves, market trends and adapt account strategy accordingly.
- Act as a role model for other team members and support more junior account managers.
- Customers
- Business Management
- Finance
- Operations
- Legal
- Technical / industry background: 5–10+ years in sales/key-account roles within coatings, adhesives or electronic materials — experience with conformal coatings, PCB materials, or related chemical products is strongly preferred.
- Good understanding of coating types, application methods and typical qualification tests for electronics.
- Commercial & account skills: Proven track record managing large strategic accounts (OEMs / EMS / contract manufacturers) with achievement of revenue and margin KPIs.
- Negotiation, commercial modelling, forecasting and P&L awareness.
- Cross-functional & program management: Able to lead complex customer projects end-to-end, coordinate multiple internal & external stakeholders, and remove blockers.
- Technical communication & problem solving: Able to communicate technical concepts to both R&D/engineering and procurement teams; comfortable in lab/plant settings during trials.
- Soft skills: Strategic thinking, relationship building, consultative selling, strong presentation skills and resilience.
- Language & local know-how: Mandarin Chinese (business fluent) is typically required; English for reporting to regional/global HQ is often needed.
- Tools & admin: CRM proficiency, strong Excel / PPT skills and experience running Business Reviews.
- Organisational awareness and commitment
- Customer awareness
- Planning and organising
- Resilience
- Flexibility and adaptability
- Teamwork
- Initiative
Strategic Business Development Manager in London employer: P2i
Contact Detail:
P2i Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Business Development Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the coatings and electronics industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or during interviews, make sure to highlight your experience with strategic accounts and technical sales. Use specific examples from your past roles to demonstrate how you’ve driven revenue and built strong customer relationships.
✨Tip Number 3
Prepare for those tricky questions! Brush up on your knowledge of coating types and application methods, as well as market trends in the electronics sector. Being able to discuss these topics confidently will show that you’re not just a candidate, but a valuable asset to their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications and follow up if needed!
We think you need these skills to ace Strategic Business Development Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Strategic Business Development Manager. Highlight your experience in sales and account management, especially within the coatings and electronics industry. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed strategic accounts and driven growth in previous positions. We love a good story!
Showcase Your Technical Knowledge: Since this role involves technical sales and application support, make sure to mention your understanding of different coating types and their applications. We’re keen to see how you can translate technical advantages into customer value!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at P2i
✨Know Your Stuff
Make sure you brush up on your knowledge of coatings and electronics. Understand the different types, their applications, and how they relate to customer needs. Being able to discuss technical advantages confidently will show that you're not just a sales person, but a knowledgeable partner.
✨Showcase Your Success
Prepare to share specific examples of your past achievements in managing strategic accounts. Highlight your track record in revenue growth and margin protection. Use metrics and figures to back up your claims; numbers speak volumes in sales!
✨Master the Art of Communication
Practice explaining complex technical concepts in simple terms. You’ll need to communicate effectively with both R&D teams and procurement. Role-play potential scenarios with a friend to ensure you can adapt your communication style to different audiences.
✨Research the Market
Stay updated on market trends and competitor activities, especially in the coatings sector. Be ready to discuss how these insights could influence your account strategies. Showing that you’re proactive about market intelligence will impress interviewers and demonstrate your strategic thinking.
