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- Tasks: Create and manage engaging email campaigns that drive sales and build customer loyalty.
- Company: Join a fast-paced beauty brand with a creative and collaborative culture.
- Benefits: Enjoy competitive salary, benefits, and opportunities for professional growth.
- Why this job: Combine your creativity with data to shape the future of a beauty brand.
- Qualifications: Experience in email marketing and a passion for beauty trends are essential.
- Other info: Be part of an innovative team that values diversity and creativity.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a detail-oriented and data-driven Email Marketing Specialist to join our growing beauty brand. This role is key in building strong customer relationships through engaging, personalized, and conversion-driven email campaigns. You’ll be responsible for planning, creating, testing, and analysing email communications that drive sales, nurture loyalty, and reflect our brand’s creative identity.
About the Role
The successful candidate will have a strong understanding of email marketing principles and practices, with experience in planning, executing, and analysing email marketing campaigns.
Key Responsibilities
- Campaign Management: Plan, build, and execute email marketing campaigns including product launches, promotions, newsletters, and customer retention flows.
- Content Creation: Collaborate with designers and copywriters to develop on-brand, visually appealing, and compelling email content.
- Segmentation & Personalization: Use customer data to segment audiences and deliver personalized messaging that resonates with different customer groups.
- Automation: Set up and optimize automated email flows (welcome series, abandoned cart, post-purchase, re-engagement, etc.) to maximize conversions.
- A/B Testing: Conduct subject line, content, and send-time tests to optimize performance.
- Analytics & Reporting: Monitor key metrics (open rates, CTR, conversion, revenue per email) and provide insights to inform future strategies.
- Compliance: Ensure all emails follow GDPR, CAN-SPAM, and other email marketing best practices.
- Collaboration: Work with e-commerce, creative, and product teams to align email marketing with campaigns, launches, and business goals.
Qualifications & Skills
- Proven experience as an Email Marketing Specialist or in a similar digital marketing role (experience in beauty, fashion, or consumer goods a plus).
- Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, Salesforce Marketing Cloud, HubSpot).
- Strong understanding of segmentation, personalization, and automation.
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Knowledge of HTML/CSS for email formatting (basic level acceptable).
- Excellent copywriting and editing skills with attention to detail.
- Strong organizational and project management abilities.
Desirable (Nice to Have)
- Experience with CRM systems and customer lifecycle marketing.
- Familiarity with SMS marketing and push notifications.
- Interest in beauty and makeup trends.
Why Join Us?
- Play a key role in shaping the digital growth of a fast-paced makeup brand.
- Opportunity to combine creativity with data-driven strategy.
- Collaborative, innovative, and beauty-obsessed team culture.
- Competitive salary, benefits, and growth opportunities.
We are an equal opportunities employer and welcome applications from all qualified candidates.
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Email Marketing Specialist employer: P Louise
Contact Detail:
P Louise Recruiting Team
We think you need these skills to ace Email Marketing Specialist
How to prepare for a job interview at P Louise
✨Know Your Email Marketing Basics
Before the interview, brush up on your email marketing principles. Understand segmentation, personalisation, and automation inside out. Be ready to discuss how you've applied these concepts in past campaigns, especially in the beauty sector.
✨Showcase Your Analytical Skills
Prepare to talk about how you analyse campaign performance. Bring examples of key metrics you've monitored, like open rates and conversion rates, and how you've used this data to optimise future campaigns. This will show your data-driven mindset.
✨Be Creative with Content Ideas
Think of some innovative email content ideas that align with the brand's identity. Whether it's a unique product launch or a fun newsletter concept, having creative suggestions ready will demonstrate your understanding of the brand and its audience.
✨Familiarise Yourself with Compliance
Make sure you know the ins and outs of GDPR and CAN-SPAM regulations. Being able to discuss how you ensure compliance in your email campaigns will show that you're not just creative but also responsible and detail-oriented.
