At a Glance
- Tasks: Drive digital growth and retention for a pioneering women's health brand.
- Company: Fast-growing start-up redefining intimate care with innovative technology.
- Benefits: Flexible working options, personal development opportunities, and potential equity.
- Other info: Join a dynamic team in a supportive environment with great career growth potential.
- Why this job: Be a key player in transforming women's health and shaping our digital presence.
- Qualifications: 2-5 years in digital marketing, data analysis skills, and e-commerce experience.
At P.Happi, we’re redefining intimate care for women through a microbiome-first approach for daily protection, powered by a proprietary break-through technology. We support women prone to recurring bladder and intimate health issues with a science-led, subscription-based solution designed to fit seamlessly into everyday life.
We are a fast-growing start-up with big ambitions to keep making waves in the women’s (intimate) health space. We are excited to offer this opportunity to join us as our very first Digital Marketing Manager who will drive growth and retention and help shape our digital brand presence. The magic happens at our brand new lab and office space in West London. The role would be primarily remote, meeting in person between 1-4 days per month. This is intended as a full-time position, but we are happy to discuss part time, flexible or contract opportunities for the right candidate.
This is a broad and hands-on role that would suit someone who thrives in a fast-paced, varied start-up environment. You will own customer acquisition and retention through optimisation of our online channels and help build our digital brand presence.
Key responsibilities include:
- Optimisation of e-commerce performance with emphasis on Google and Meta to drive growth, cross platform expert
- Oversight of end-to-end customer journey with initiatives to drive subscription growth and customer retention
- Tracking of key growth metrics and KPIs and detailed data analysis to identify new opportunities for growth and learning across paid, organic and owned channels
- Day to day website and landing page updates and oversight
- Supporting daily online customer service
- Email marketing and content generation
- Partner with retail and HCP Partnerships lead to drive consistent and cohesive brand presence across all touch points
You will be numbers-driven and will operate with full ownership and accountability over your role. You will have support of the founder and a small team of experts to help drive performance and your own development in the business.
About You
We are looking for an ambitious, proactive, target-driven individual, who thrives in the pace of a start-up environment. You’ll be inspired to grow with the business and become a pivotal part of our success. We’re looking for someone who is comfortable leading in a generalist digital marketing role, who is excited to join us in our mission to redefine female intimate care and who can help us shape the team as we grow, so we’re keen to get to know you, even if you don’t ‘tick all the boxes’.
You will ideally have:
- 2-5 years’ experience in digital marketing or e-commerce, ideally cross platform expert
- Hands on experience managing Meta and/or Google campaigns
- Strong ability to analyse complex data and make recommendations for growth
- Experience with Shopify and Klaviyo
- Some experience of creative ad development / video editing / copywriting
- Knowledge of or particular interest in healthcare brands or cosmetics
- Commercial mindset, able to operate comfortably at a strategic and a tactical level
- Knowledge or experience with AI platforms and emerging optimisation tools
- Adaptable, proactive and comfortable working with high accountability
What we offer
- Opportunity to work towards options scheme
- Openness to flexible, part time or contract working
- Hybrid working to fit with your life
- Opportunity to be one of the first hires in a fast-growing, investor-backed female health start-up with big ambitions
- Strong personal development and progression opportunities
Applications close Monday, 24th August, but may close earlier.
Digital Marketing Manager employer: P.Happi®
P.Happi is an excellent employer for those looking to thrive in a dynamic startup environment, offering a unique blend of flexibility and collaboration through its hybrid work model. Employees benefit from a culture that encourages innovation and personal growth, with opportunities to directly impact customer acquisition and retention strategies. Located in London, the company fosters a vibrant atmosphere where creativity and teamwork are at the forefront, making it an ideal place for passionate individuals to develop their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for P.Happi® and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like P.Happi® are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with P.Happi® on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at P.Happi®. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit P.Happi®. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of P.Happi®:Show us that you’ve done your homework! In your application, briefly mention what you admire about P.Happi®’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at P.Happi®
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at P.Happi® will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At P.Happi®, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
