Digital Marketing Manager in London

The Third Age Trust is looking for a Digital Marketing Manager to lead and develop our digital marketing function at an important point in our development. This is a key role within the Marketing team, responsible for managing our digital marketing workplan, website and digital campaign activity. You will help strengthen the u3a brand, improve the performance of our digital channels, and support our work to grow awareness, engagement and membership.

u3a is a UK-wide movement of more than 430,000 members who come together to learn, laugh and live. Our members are part of a federated network of local u3as, supported by the Third Age Trust as the national body. Together, we help people stay active, connected, curious and involved in later life.

We are looking for someone who combines strong website and CMS management experience with broader digital marketing expertise across paid social, SEO, e-CRM/email marketing systems, analytics and campaign delivery. You will be confident using data and insight to improve digital performance, user journeys and conversion.

You will lead the development, management and optimisation of the national u3a website, ensuring it is accessible, audience‑led, up to date and aligned with the u3a brand. You will also plan and manage integrated digital marketing activity across website, paid social, SEO, e-CRM/email marketing systems, campaign landing pages and analytics.

Working closely with the Communications team, you will help ensure that content is presented effectively online, reaches the right audiences and supports communications, PR, member engagement and campaign priorities. We are looking for a strong team player who can bring clarity, structure and good judgement. You will be strategic but hands‑on, able to set direction, make day‑to‑day decisions, solve problems and model digital best practice for colleagues. You will be comfortable working with communications, membership, IT, volunteers, suppliers and senior stakeholders.

You will bring:

• Significant experience of managing and improving a large website or digital platform through a CMS;
• Strong digital marketing experience across website optimisation, SEO, paid social, e-CRM/email marketing systems and campaign landing pages;
• Experience of managing a digital marketing workplan or function;
• Experience of planning, managing and evaluating digital campaigns;
• Experience of setting and monitoring digital KPIs and using insight to improve performance;
• Experience of managing suppliers, agencies, freelancers or developers;
• Strong project management, stakeholder management and communication skills;
• The ability to model best practice and support colleagues to improve digital content, user journeys and campaign performance.

What we will offer:

Equal Opportunities Statement: We are proud to be an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications from people of all backgrounds, cultures, and experiences, and encourage individuals from underrepresented groups to apply.

Reasonable Adjustments: If you require any reasonable adjustments during the recruitment or interview process, please let us know. We will work with you to ensure you have the support you need to participate fully.

Benefits: At Third Age Trust, we’re passionate about helping people in later life to learn and live well—and we want our team to thrive too. Here’s what we offer:

• 8% non-contributory pension – we invest in your future.
• 25 days annual leave (plus potential extra days off at Christmas).
• Hybrid working – flexibility to balance work and life.
• Regular staff social activities – because connection matters.
• Access to an Employee Assistance Programme (EAP) – for wellbeing and support.
• Regular training and development opportunities – to help you grow.

This is an opportunity to shape a more effective digital marketing function for a national organisation with a strong purpose, a distinctive brand and a large, engaged community.