OZYA LIMITED is a fast-growing retail business operating within the FMCG, convenience, and beverage retail sector. The company offers customers a diverse range of products, including everyday essentials, soft drinks, premium & international beverages, vaping products, and specialized international food lines.
OZYA LIMITED is committed to delivering quality products, competitive pricing, and exceptional customer service. To support our physical expansion and increase retail customer acquisition, we are seeking a highly creative, commercially minded on-site Marketing Manager to lead our localized promotional strategies and drive store footfall.
Role Purpose
The Marketing Manager will lead and execute commercial marketing strategies designed to increase store footfall, optimize customer acquisition, and maximize average basket value across our retail outlets.
Because our business model relies heavily on physical store traffic, impulse buying, and fast-moving consumer goods (FMCG), this role requires full-time on-site presence to manage live product launches, oversee point-of-sale (POS) visual merchandising, capture real-time media content in-store, and react dynamically to local market trends.
Roles and Responsibilities
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1. On-Site Retail Merchandising & Footfall Generation
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Design and set up physical in-store promotional displays, end-caps, and Point of Sale (POS) materials across retail locations.
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Ensure daily alignment between active digital promotions and physical store stock levels and pricing displays.
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Execute hyper-local marketing drives (event sponsorships, targeted local flyers) to increase physical store footfall within a 3-mile radius.
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2. In-Store Media Creation & Digital Platform Management
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Produce daily on-site social video and image content (TikTok, Instagram) featuring new arrivals, imported foods, and beverage launches.
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Manage and publish daily updates across Instagram, TikTok, Facebook, and Google Business Profile (GBP).
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Maintain GBP listing details, store updates, and customer reviews daily to optimize local search rankings.
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3. FMCG Promotional Campaigns & Supplier Co-Marketing
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Plan and execute weekly, monthly, and seasonal promotional campaigns, meal deals, and product bundles.
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Liaise with FMCG suppliers and distributors to secure co-funded promotional assets and branded display units.
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Monitor promotional effectiveness by tracking digital campaign timing against daily Electronic Point of Sale (EPOS) revenue logs.
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Monitor local competitor pricing, promotions, and product ranges within the convenience and beverage retail sector.
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Gather in-store customer feedback and analyze purchasing trends to refine promotional cycles and loyalty programs.
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Develop repeat-purchase initiatives, including store loyalty schemes and local promotional offers.
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5. Performance Tracking & Executive Reporting
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Track core marketing metrics including local reach, engagement, footfall conversion proxies, and campaign ROI.
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Prepare monthly marketing performance reports for management, evaluating sales lift on promoted categories.
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Reallocate promotional budgets and tactics based on EPOS sales data and commercial performance.
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Qualifications & Experience Required
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Education: Minimum of a Bachelor’s Degree (RQF Level 6) or equivalent in Marketing, Business Management, Digital Media, Communications, or a related discipline.
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Experience: Proven experience in retail marketing, digital media management, FMCG commercial strategy, or consumer goods promotion.
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Technical & Creative Skills:
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Hands-on proficiency in mobile content creation (video editing, promotional photography, graphics editing).
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Strong working knowledge of EPOS sales data analysis, Microsoft Excel, Word, and PowerPoint.
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Commercial Mindset: Strong understanding of retail margin structure, footfall drivers, impulse purchasing mechanics, and local consumer behavior.
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Retail & FMCG Marketing: Strong understanding of promotional campaigns, footfall drivers, and product bundling in a retail environment.Content Creation: Practical skills in on-site product photography, short-form video creation (TikTok/Reels), and social media graphics.Digital & Local Platforms: Experience managing social media channels (Instagram, TikTok, Facebook) and Google Business Profile for local search.Performance Analytics: Ability to analyze digital campaign metrics and evaluate sales performance against marketing spend.Communication & Organisation: Strong organisational and communication skills to manage campaigns and coordinate supplier promotions.Education: Minimum Bachelor’s Degree or equivalent in Marketing, Business, Communications, or a related field.
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