At a Glance
- Tasks: Lead market research and marketing strategies for diverse property assets.
- Company: Join a dynamic team at Oyster, a leader in property management.
- Benefits: Competitive salary, professional development, and career progression opportunities.
- Other info: Perfect for ambitious graduates or experienced professionals eager to learn.
- Why this job: Make an impact with innovative marketing campaigns and engage with vibrant communities.
- Qualifications: Degree in marketing or related fields; strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
I am looking for a proactive and analytical Research & Marketing Manager to lead market research and marketing strategies across a diverse property portfolio, including retail assets and luxury student accommodation. This role suits someone who is passionate, intellectually sharp and eager to learn, whether you are an ambitious graduate or an experienced professional.
Key Responsibilities:
- Collect, validate and analyse data such as footfall, sales figures and customer demographics
- Research and position asset brands to attract and retain target audiences
- Identify opportunities to increase footfall, dwell time and customer spending
- Develop tenant mix strategies and maintain a pipeline of prospective tenants
- Create and manage digital content strategies across social media platforms
- Deliver impactful marketing campaigns and placemaking initiatives
- Explore commercial partnerships and sponsorship opportunities
- Prepare marketing materials to support leasing strategies
- Act as the first point of contact for media and community enquiries
- Plan and deliver high impact events and conferences
- Engage with tenants to gather feedback and enhance customer experience
Qualifications and Skills:
- Degree from a recognised institution (Bachelor’s, Master’s or PhD) in marketing, communications, business or related fields
- Strong analytical and quantitative skills
- Excellent communication and stakeholder management abilities
- Proficiency in PowerPoint and presentation design
- Collaborative mindset and high attention to detail
- Professional development and career progression opportunities
Research and Marketing Manager in Cardiff employer: Oyster
As a Principal Planning Officer with our Local Authority in the South East of England, you will join a dynamic team dedicated to shaping sustainable development in the community. We offer a supportive work culture that values professional growth, providing opportunities for continuous learning and engagement with key stakeholders. Enjoy the flexibility of predominantly remote working while making a meaningful impact on major planning applications and contributing to the future of local development.
StudySmarter Expert Advice🤫
We think this is how you could land Research and Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Oyster and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Oyster are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Oyster on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Oyster. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Research and Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Oyster. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Oyster:Show us that you’ve done your homework! In your application, briefly mention what you admire about Oyster’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Oyster
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Oyster will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Oyster, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
