At a Glance
- Tasks: Lead global marketing strategy and drive brand awareness for a luxury yacht builder.
- Company: Oyster Yachts, a renowned British luxury yacht manufacturer with a global presence.
- Benefits: Competitive salary, flexible working, generous holiday, and employee discounts.
- Other info: Join a creative team and enjoy excellent career growth opportunities.
- Why this job: Shape the future of a prestigious brand in the luxury marine sector.
- Qualifications: Proven leadership in marketing, ideally in luxury or marine sectors.
The predicted salary is between 40500 - 49500 £ per year.
Oyster Yachts is a world-renowned British luxury yacht builder, celebrated for crafting some of the finest bluewater sailing yachts available today. Since 1973, we have combined exceptional design, engineering and craftsmanship to create yachts capable of taking their owners anywhere in the world. With a global footprint across the UK, Europe and the United States, Oyster supports its owners throughout the entire life of their yacht, from new and used yacht sales to refit, after-sales care, technical support and training.
The Role
As Head of Marketing, you will lead the development and execution of Oyster's global marketing strategy, driving brand awareness, customer engagement and commercial growth across the marine and luxury sectors. Reporting to the CEO, you will be responsible for evolving Oyster's unique brand positioning and ensuring our heritage, bluewater expertise, world adventure capabilities and exceptional owner experience are consistently brought to life across every customer touchpoint. Working closely with Sales, Design, Aftersales and Senior Leadership, you will lead a high-performing marketing team and oversee integrated campaigns across digital, PR, social media, content, events, partnerships and international boat shows.
This is an exciting opportunity for a commercially focused marketing leader to shape the next chapter of one of the world's most recognised luxury sailing yacht brands.
Key Job Responsibilities
- Develop and implement a comprehensive global marketing strategy to strengthen Oyster's brand position, support sales and increase market share.
- Work closely with senior leadership to align marketing activity with business goals and revenue targets.
- Lead global marketing campaigns and new product launches, ensuring consistent and compelling messaging.
- Develop targeted marketing initiatives to promote Oyster's comprehensive range of Service offerings and generate additional revenue streams.
- Lead market research to identify customer insights, opportunities and emerging trends.
- Safeguard and evolve Oyster's brand identity across digital, PR, print, events and partnerships.
- Develop compelling content strategies showcasing Oyster's yachts, performance, design, adventures, owner stories and lifestyle appeal.
- Oversee digital strategy, website performance, SEO, social media, paid media and CRM activity.
- Lead PR activity and develop strategic relationships with luxury, lifestyle and marine media.
- Oversee international boat shows, private views, owner events and lifestyle partnerships.
- Develop partnerships with influencers, marine media and relevant luxury brands.
- Lead, inspire and develop the marketing team, creating a creative and results-driven culture.
- Work closely with Sales, Design and Aftersales to deliver a seamless customer experience and support commercial success.
- Manage external agencies and ensure exceptional creative and media delivery.
- Define and monitor KPIs, campaign ROI and marketing performance.
- Manage the global marketing budget in line with business priorities and commercial objectives.
About You
- Proven leadership experience within a senior marketing role, ideally within the marine, luxury or lifestyle sectors.
- Strong understanding of brand storytelling, audience segmentation and customer lifecycle management.
- Experience developing and delivering successful multi-channel marketing campaigns.
- Strong understanding of the luxury marine market and Oyster's client base.
- Experience working across international markets and positioning high-value products.
- Strong digital marketing, analytics and CRM experience; HubSpot experience would be advantageous.
- Excellent communication and written skills.
- Strong stakeholder management and project management skills.
- Commercially focused and results driven, with the ability to demonstrate marketing ROI.
- Experience managing, developing and motivating high-performing teams.
- A strategic thinker with excellent attention to detail and decision-making skills.
- Creative, influential and comfortable working in a fast-paced environment.
- A genuine passion for the marine industry.
Qualifications
- Degree educated.
- CIM qualification desirable.
- Experience with HubSpot or similar CRM platforms desirable.
What We Offer
- Competitive Salary.
- 25 Days Holiday + Bank Holiday and close down at Christmas.
- Pension 3% employee contribution and 5% employer contribution.
- 08:00-16:30 over 5 days.
- Flexible Working Available – Including early finish on Fridays.
- Salary sacrifice scheme.
- Cycle to work.
- Telus Employment Assistance Program. Confidential Advice and Support 24/7.
- Discounted shopping on multiple outlets including travel.
- Sick pay scheme.
- We continuously review our benefits to maximise opportunities to our employees.
If you are a commercially driven marketing leader with a passion for luxury, sailing and exceptional brands, and want to shape the future of one of the world's most renowned bluewater sailing yacht brands, we would love to hear from you. Join Oyster Yachts and help tell the story of a truly unique British brand, connecting our yachts, our owners and our global sailing community through powerful and memorable marketing.
Please note: We recommend that you apply as soon as possible, even if the closing date is in the future. Applications received may be reviewed before the closing date and should we receive a high number of applications for this post, or high-quality applications which demonstrate suitability, we reserve the right to close the vacancy early. We may hold interviews as and when applications are received, and we reserve the right to offer to a candidate prior to the closing date.
As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees. We want to ensure that you feel supported throughout the application process and provide reasonable adjustments where necessary and requested. If you require any reasonable adjustments as part of your application and interview process, please do not hesitate to let us know.
All vacancies are open only to candidates who already have the legal right to live and work in the territory and country advertised.
Head of Marketing in Southampton employer: Oyster Yachts Limited
Oyster Charter is an exceptional employer, offering a flexible part-time role as a Charter Administrator that allows you to work remotely or from one of our picturesque UK locations. With a strong focus on employee well-being, we provide competitive salaries, generous holiday allowances, and a supportive work culture that encourages personal growth and development within the luxury sailing industry. Join us in delivering unforgettable experiences while enjoying the benefits of a collaborative team environment and opportunities for professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Oyster Yachts Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Oyster Yachts Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Oyster Yachts Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Oyster Yachts Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Oyster Yachts Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Oyster Yachts Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Oyster Yachts Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Oyster Yachts Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Oyster Yachts Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Oyster Yachts Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
