Are you an experienced marketing professional with a strong background in strategy, customer insight and campaign planning? Do you enjoy turning market intelligence into impactful marketing activity that supports business growth?
Our client, a global leader in its field, is seeking a Marketing Strategy Specialist to join their team in Uxbridge. This is an opportunity to drive marketing strategy across European markets, working with cross-functional teams to deliver campaigns that influence brand awareness and sales growth in the B2B print and photo sectors.
As Marketing Strategy Specialist, you'll serve as the subject matter expert for assigned customer segments and product categories. You'll define marketing direction aligned with business goals, lead strategic planning processes and manage the full lifecycle of product launches and campaigns.
Key Responsibilities
- Define marketing strategy and objectives for assigned segments and categories
- Lead annual situation analysis, collaborating with Sales and Product Management teams
- Develop customer-focused marketing strategies with clear KPIs and success measures
- Own product launch and campaign master briefs from planning through execution
- Brief subject matter experts and marketing channels to ensure aligned delivery
- Manage cross-functional virtual teams and external agency relationships
- Engage National Sales Offices to cascade strategy and support local implementation
- Monitor performance and adjust plans to reflect market changes
- Maintain deep category expertise and identify capability development opportunities
- Track market, competitor and technology trends to inform strategic decisions
- Manage marketing budgets effectively to maximise return on investment
- Present marketing plans and performance to senior leadership
Who They’re Looking For
- Deep understanding of European B2B market trends and customer behaviours.
- 3 years' experience in customer segments, products or related industry technologies.
- Proven track record creating value propositions for multiple customer groups.
- Experience translating product features into benefit-focused applications.
- Demonstrated success delivering marketing campaigns that drive brand awareness and sales.
- Strong strategic thinking and planning capabilities.
- Excellent cross-cultural and interpersonal skills.
- Convincing verbal and written communication skills for senior stakeholder engagement.
- Ability to build rapport and foster collaborative working relationships.
- Budget management experience with focus on ROI.
- Capable of delivering high-quality work under pressure and tight deadlines.
- Understanding of technology changes and their business impact.
- Competitive salary plus 10% bonus
- Hybrid working (3 days office, 2 days home) with flexible hours
- 25 days annual leave + option to purchase additional days
- Discounts on company products
- Free onsite parking and excellent transport links
If you are a strategic marketer who enjoys combining insight, creativity, and commercial thinking to influence business success, this could be the opportunity you have been looking for.
Strategic Marketing Specialist in West Drayton employer: Oyster Recruitment Limited
Join a leading international company in process temperature control and HVAC solutions, where your expertise as a Commercial Gas Engineer will be valued and rewarded. Enjoy a competitive salary, extensive benefits including door-to-door payments, and opportunities for career progression, all while working predominantly on-site close to home. With a strong commitment to employee growth and a supportive work culture, this is an excellent opportunity for those seeking meaningful and rewarding employment.
Contact Details:
Oyster Recruitment Limited Recruitment Team
