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- Tasks: Lead and innovate digital marketing strategies for two exciting brands.
- Company: Join a fast-growing leisure leader transforming the way the nation plays.
- Benefits: Competitive salary, hybrid working, generous holiday, and amazing perks.
- Why this job: Shape unforgettable customer journeys and drive brand engagement in a dynamic environment.
- Qualifications: Experience in digital marketing and a passion for creativity and data.
- Other info: Be part of a supportive team with excellent career development opportunities.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Digital Marketing Manager for Oxygen ActivePlay and Ninja Warrior ÂŁ46,000âÂŁ50,000 per annum (DOE) | Hybrid | UK Based â Central London (Commutable)
Are you ready to take your digital career to new heights? Are you ready to look after not one but TWO of the UK's leading indoor activity brands? This is your chance to shape the digital heartbeat of a fastâgrowing leisure leader thatâs transforming the way the nation plays and ninjas unite! Weâre looking for a dynamic Digital Marketing Manager to own our digital ecosystem, elevate our brands, and drive unforgettable customer journeys across every digital touchpoint.
Why Youâll Love This Role
- Hybrid working: 2 days per week at our central Londonâcommutable park/office, plus WFH flexibility
- A thriving, highâgrowth business with huge ambition
- A brand built on energy, excitement, and unforgettable experiences
- Excellent benefits and a supportive, creative team
- 40 hours per week in a role where no two days look the same
Role Purpose
To lead, optimise, and innovate across all digital channels, ensuring our brand stands out, our customers stay engaged, and our digital performance fuels business growth. Youâll be the strategic driver behind our online presence, CRM journey, and digital campaigns, turning data into action and ideas into impact.
Key Responsibilities
- Digital Strategy & Execution
- Work with the CMO and HOM to develop and deliver a highâimpact digital marketing strategy aligned with business goals
- Own all digital channels including website, paid media, SEO, email, social, and digital feedback tools
- Manage digital campaigns endâtoâend, from concept to optimisation
- CRM & Lifecycle Marketing
- Lead the CRM strategy to drive acquisition, engagement, retention, and reactivation
- Map and optimise the customer lifecycle, ensuring personalised and timely communications
- Oversee segmentation, automation, and performance of CRM campaigns working with the team to ensure best in class execution
- Social & Reputation Management
- Ensure consistent brand storytelling across all digital touchpoints
- Collaborate with brand and marketing teams to plan, deliver, and optimise paid and organic social activity, produce engaging, onâbrand content
- Champion innovation, from new formats to emerging platforms
- Implement and optimise digital feedback mechanisms to capture customer insight and improve experience
- Performance Marketing, Acquisition and Revenue
- Manage, monitor, analyse, and report on digital performance across all channels
- Use insights to drive continuous improvement and smarter decisionâmaking
- Review performance, challenge insights, and ensure continuous optimisation of acquisition and revenueâdriving campaigns
- Ensure strong integration between paid media, website landing pages, and CRM journeys
- Own performance marketing budgets effectively to maximise ROI
- Collaboration & Leadership
- Work closely with operations, commercial, and creative teams
- Manage agency partners and freelancers where required
- Support the wider marketing team with digital expertise and guidance
Success Measures
Youâll know youâre smashing it when:
- Digital traffic and conversions show consistent, measurable growth
- CRM engagement, retention, and repeatâvisit metrics improve quarterâonâquarter
- Paid media delivers strong ROI and efficient acquisition
- Website performance (UX, speed, SEO) continues to climb
- Social channels grow in reach, engagement, and brand advocacy
- Digital campaigns deliver against KPIs and support commercial targets
- Stakeholders see you as the goâto digital expert
Ready to Join the Fun?
If youâre a digital marketer who loves data, creativity, and delivering standout customer experiences and you want to be part of a brand thatâs all about joy, energy, and innovation, this is your moment!
Employee benefits
- Competitive pay
- Annual profit bonus scheme
- Company sick pay
- Amazing modern office space in central Oxford Street â 24/7 access
- Pension scheme
- 50% off food and drinks when on shift and not on shift
- Café hot drinks for 50p and free hot drinks in the staffroom
- Free entry for you +4 on weekdays
- 50% off entry for you +4 on weekends and during school holidays
- 20% off up to 4 parties a year for your family & friends
- 25 days holiday + bank holidays. Increased holiday leave with service (3 days after 2 years)
- Birthday as a paid day off
- Free flu jabs in the winter season
- Perkbox rewards and benefits platform, points awarded each month
- Free EAP (employee assistance program) with access to 6 free counselling sessions
- 24/7 access to our LXP (learner experience platform) & opportunities to progress, learn and develop in your career
Digital Marketing Manager in London employer: Oxygen - Marketing
Contact Detail:
Oxygen - Marketing Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Digital Marketing Manager in London
âšTip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
âšTip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects. This is your chance to showcase your creativity and strategic thinking, so make it pop and let your personality shine through!
âšTip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital presence and think of ways you can contribute to their growth. Bring fresh ideas to the table â theyâll love your enthusiasm and insight!
âšTip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, weâre always on the lookout for passionate individuals who want to make a difference in the digital marketing space!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application đ«Ą
Show Your Passion: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about shaping the digital landscape for our brands. Share your ideas and experiences that align with our mission.
Tailor Your CV: Make sure your CV is tailored specifically for the Digital Marketing Manager role. Highlight relevant experience in digital strategy, CRM, and performance marketing. We love seeing how your skills can elevate our brands!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be creative and personal! Share specific examples of past successes and how they relate to what weâre looking for at Oxygen ActivePlay and Ninja Warrior.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates. Plus, it shows youâre keen to join our team!
How to prepare for a job interview at Oxygen - Marketing
âšKnow Your Digital Landscape
Before the interview, dive deep into the digital marketing strategies of Oxygen ActivePlay and Ninja Warrior. Familiarise yourself with their online presence, social media channels, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can elevate their brands.
âšShowcase Your Data Skills
As a Digital Marketing Manager, data-driven decision-making is key. Prepare examples of how you've used analytics to optimise campaigns in the past. Be ready to discuss specific metrics you've improved and how those changes impacted overall performance.
âšPrepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like improving CRM engagement or managing a digital campaign. Think through potential scenarios and outline your strategic approach. This will demonstrate your problem-solving skills and readiness to take on the role.
âšEmphasise Collaboration
This role involves working closely with various teams. Be prepared to share experiences where you've successfully collaborated with others, whether it's creative teams or external agencies. Highlighting your teamwork skills will show you're a great fit for their dynamic environment.
