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For Companies At a Glance
- Tasks: Lead and innovate digital marketing strategies for two exciting brands.
- Company: Join a fast-growing leisure leader transforming the way the nation plays.
- Benefits: Competitive salary, hybrid working, generous holiday, and employee perks.
- Why this job: Shape unforgettable customer journeys and drive brand engagement in a dynamic environment.
- Qualifications: Experience in digital marketing and a passion for creativity and data.
- Other info: Collaborative team culture with opportunities for growth and development.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Digital Marketing Manager for Oxygen ActivePlay and Ninja Warrior
£46,000–£50,000 per annum (DOE) | Hybrid | UK Based – Central London (Commutable)
Are you ready to take your digital career to new heights? Are you ready to look after not one but TWO of the UK’s leading indoor activity brands? This is your chance to shape the digital heartbeat of a fast‑growing leisure leader that’s transforming the way the nation plays and ninjas unite! We’re looking for a dynamic Digital Marketing Manager to own our digital ecosystem, elevate our brands, and drive unforgettable customer journeys across every digital touchpoint.
Why You’ll Love This Role
- Hybrid working: 2 days per week at our central London–commutable park/office, plus WFH flexibility
- A thriving, high‑growth business with huge ambition
- A brand built on energy, excitement, and unforgettable experiences
- Excellent benefits and a supportive, creative team
- 40 hours per week in a role where no two days look the same
Role Purpose
To lead, optimise, and innovate across all digital channels, ensuring our brand stands out, our customers stay engaged, and our digital performance fuels business growth. You’ll be the strategic driver behind our online presence, CRM journey, and digital campaigns, turning data into action and ideas into impact.
Key Responsibilities
- Digital Strategy & Execution
- Work with the CMO and HOM to develop and deliver a high‑impact digital marketing strategy aligned with business goals
- Own all digital channels including website, paid media, SEO, email, social, and digital feedback tools
- Manage digital campaigns end‑to‑end, from concept to optimisation
- CRM & Lifecycle Marketing
- Lead the CRM strategy to drive acquisition, engagement, retention, and reactivation
- Map and optimise the customer lifecycle, ensuring personalised and timely communications
- Oversee segmentation, automation, and performance of CRM campaigns working with the team to ensure best in class execution
- Social & Reputation Management
- Ensure consistent brand storytelling across all digital touchpoints
- Collaborate with brand and marketing teams to plan, deliver, and optimise paid and organic social activity, produce engaging, on‑brand content
- Champion innovation, from new formats to emerging platforms
- Implement and optimise digital feedback mechanisms to capture customer insight and improve experience
- Performance Marketing, Acquisition and Revenue
- Manage, monitor, analyse, and report on digital performance across all channels
- Use insights to drive continuous improvement and smarter decision‑making
- Review performance, challenge insights, and ensure continuous optimisation of acquisition and revenue‑driving campaigns
- Ensure strong integration between paid media, website landing pages, and CRM journeys
- Own performance marketing budgets effectively to maximise ROI
- Collaboration & Leadership
- Work closely with operations, commercial, and creative teams
- Manage agency partners and freelancers where required
- Support the wider marketing team with digital expertise and guidance
Success Measures
You’ll know you’re smashing it when:
- Digital traffic and conversions show consistent, measurable growth
- CRM engagement, retention, and repeat‑visit metrics improve quarter‑on‑quarter
- Paid media delivers strong ROI and efficient acquisition
- Website performance (UX, speed, SEO) continues to climb
- Social channels grow in reach, engagement, and brand advocacy
- Digital campaigns deliver against KPIs and support commercial targets
- Stakeholders see you as the go‑to digital expert
Ready to Join the Fun?
If you’re a digital marketer who loves data, creativity, and delivering standout customer experiences and you want to be part of a brand that’s all about joy, energy, and innovation, this is your moment!
Employee benefits
- Competitive pay
- Annual profit bonus scheme
- Company sick pay
- Amazing modern office space in central Oxford Street – 24/7 access
- Pension scheme
- 50% off food and drinks when on shift and not on shift
- Café hot drinks for 50p and free hot drinks in the staffroom
- Free entry for you +4 on weekdays
- 50% off entry for you +4 on weekends and during school holidays
- 20% off up to 4 parties a year for your family & friends
- 25 days holiday + bank holidays. Increased holiday leave with service (3 days after 2 years)
- Birthday as a paid day off
- Free flu jabs in the winter season
- Perkbox rewards and benefits platform, points awarded each month
- Free EAP (employee assistance program) with access to 6 free counselling sessions
- 24/7 access to our LXP (learner experience platform) & opportunities to progress, learn and develop in your career
Digital Marketing Manager employer: Oxygen - Marketing
Contact Detail:
Oxygen - Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing projects. This is your chance to demonstrate your creativity and strategic thinking, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can elevate their brands and drive customer engagement. Tailor your answers to show you understand their goals and challenges.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to highlight your passion for digital marketing and how you can contribute to our exciting journey at Oxygen ActivePlay and Ninja Warrior.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about shaping the digital landscape for our brands. Share your ideas and experiences that align with our mission.
Tailor Your CV: Make sure your CV is tailored specifically for the Digital Marketing Manager role. Highlight relevant skills and experiences that match the job description. We love seeing how your background can contribute to our growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be creative and personal! Share your vision for our digital strategy and how you plan to elevate our brands. We want to hear your unique voice!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen on joining our team at Oxygen ActivePlay and Ninja Warrior!
How to prepare for a job interview at Oxygen - Marketing
✨Know Your Digital Landscape
Before the interview, dive deep into the digital marketing strategies of Oxygen ActivePlay and Ninja Warrior. Familiarise yourself with their online presence, social media channels, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can elevate their brands.
✨Showcase Your Data Skills
Since this role heavily focuses on data-driven decision-making, be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Bring along metrics or case studies that demonstrate your ability to drive growth through analytics.
✨Prepare for Creative Discussions
Expect to brainstorm ideas during the interview. Think about innovative digital marketing tactics that could work for both brands. Be ready to share your thoughts on emerging platforms and formats, as well as how you would ensure consistent brand storytelling across all touchpoints.
✨Understand the Customer Journey
Familiarise yourself with CRM strategies and customer lifecycle marketing. Be ready to discuss how you would map and optimise the customer journey for both brands, ensuring personalised communications that enhance engagement and retention.
