At a Glance
- Tasks: Plan and manage digital marketing campaigns to drive leads and engagement.
- Company: Join a forward-thinking company focused on innovative digital marketing strategies.
- Benefits: Enjoy 27 days holiday, profit share bonus, and private medical insurance.
- Other info: Collaborate with a creative team and stay ahead of industry trends.
- Why this job: Make an impact in digital marketing while developing your skills in a dynamic environment.
- Qualifications: Experience in digital marketing, WordPress, and Hubspot is essential.
The predicted salary is between 30000 - 40000 £ per year.
Reporting to the Marketing Manager, Team Leader, the Digital Marketing Executive has specialist responsibilities in the area of planning, implementing, and managing a digital marketing plan for OXTS. They are tasked with maintaining and optimising website and social media channels, with a focus on campaign creation and management, producing strong reports on our digital channels with strong insights into future action. They will also be the Hubspot lead for the company and feel comfortable solving problems that arise with our Hubspot setup. They will work closely with the Product Marketing Executives in the team to ensure that campaigns have a strong digital element.
Key Responsibilities
- Website Management and Optimisation
- Create digital marketing campaigns with the intent of creating leads and converting to paying customers including search, display and targeted digital campaign.
- Develop detailed briefs for campaigns creation from objectives, KPIs & deliverables.
- Continuously assess and report on the results of campaigns and implement improvements where necessary, with monthly reporting.
- Manage all website content, including online campaigns and photography, to create a branded and conversion focused experience.
- Measuring and optimising traffic flows and budgets to maximise return on investment.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Produce new and engaging content across the website and social media channels, ensuring that all content is optimised to drive SEO.
- Coordinate with external contractors to improve marketing techniques and advance our marketing results.
- Identify the latest trends and technologies affecting our industry.
- Contribute to company and industry blogs and manage e-communications.
- Responsible for effective spending of marketing budget on digital campaigns, in collaboration with the Product Marketing Executives.
- Social Media
- Plan, execute and monitor the ongoing company presence on social media (LinkedIn, YouTube).
- Drive for an increase in audience growth and engagement on social media channels through campaign work.
- Brand Asset Management
- Manage and ensure consistent style guidelines, reinforcing this image across company documentation, software, website, adverts, and other marketing communications.
- Marketing Metrics
- Produce, using web analytics, monthly management reports on website statistics to inform and improve our digital communications.
- Use web analytics to monitor the performance of client websites and make recommendations for improvement.
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
- Prepare accurate reports on our digital campaign’s overall performance.
Skills, Knowledge and Expertise
- Proven experience in digital marketing, particularly in managing a website in WordPress and CRM in Hubspot, and in managing successful digital campaigns.
- Strong expertise in creating well-defined website strategies and managing online advertising campaigns.
- Demonstrable experience in leading and managing SEO/SEM.
- Solid knowledge of working with WordPress websites.
- Solid knowledge of working with Hubspot for Sales and Marketing.
- Experience setting up and tracking PPC ad campaigns through Google and LinkedIn.
- Excellent content creation skills, with a focus on engagement and conversion.
- Ability to develop detailed campaign briefs and analyse performance metrics.
- Experience managing marketing budgets and optimising ROI.
- Strong communication skills and the ability to collaborate effectively with team members and external contractors.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Benefits
- Annual discretionary profit share bonus.
- Holiday entitlement is 27 days plus 8 bank holidays.
- 5% employee and 5% employer contributions through our salary sacrifice workplace pension scheme with Scottish Widows.
- Private Medical Insurance.
- Group Income Protection Insurance Scheme.
- Death In Service Scheme.
- Electric Vehicle Scheme (after 12 months service).
StudySmarter Expert Advice🤫
We think this is how you could land FTC Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OxTS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OxTS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OxTS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OxTS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace FTC Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OxTS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OxTS:Show us that you’ve done your homework! In your application, briefly mention what you admire about OxTS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OxTS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OxTS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OxTS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
