At a Glance
- Tasks: Lead creative marketing campaigns to boost audience engagement and brand visibility.
- Company: Dynamic arts centres with a focus on community and professional performances.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Join a vibrant team dedicated to cultural growth and community engagement.
- Why this job: Make a real impact in the arts while developing your marketing skills.
- Qualifications: Experience in arts marketing and team management is essential.
The predicted salary is between 30000 - 40000 £ per year.
Cornerstone (Didcot) and The Beacon (Wantage) are vibrant arts centres hosting professional performances and community projects. The Marketing and Development Officer will lead marketing and audience development across both venues, creating imaginative, cost‑effective campaigns to increase income and brand reach. In addition, the post will play a key role in supporting the development and delivery of the South and Vale Culture, Heritage and Creative Industries (CHCI) Strategy, ensuring that marketing, partnership‑building, and audience insight activity contributes to wider district‑level cultural growth and strategic priorities.
Essential criteria for the role:
- Demonstrable experience of managing an arts marketing team in a theatre or arts centre, strong marketing and communications expertise, including audience development, digital tools, website management, and box office systems.
- Experience identifying and securing external sponsorship and arts funding, with knowledge of funder requirements and a proven ability to write successful funding bids.
- Strategic and operational planning ability, with experience working effectively across partnerships in commercial and voluntary sectors.
Key responsibilities for the role:
- Design and deliver creative marketing campaigns, including print, digital, social media, and promotional materials, to raise awareness and strengthen the centre’s brand locally and nationally.
- Plan, deliver, and review marketing activity to maximise income and increase audiences across the arts centre and the council’s wider arts and culture programme.
- Lead, develop and implement the centre’s marketing plan and strategy in collaboration with the Arts Centre Team Leader.
- Line manage marketing assistants and box office staff, including recruitment, supervision, coaching, appraisals, and day‑to‑day workload management, ensuring cohesive working across marketing, ticketing operations, and customer service.
- Manage the marketing and development budget, monitoring spend and measuring the impact of marketing activity using box office and reporting tools.
Please note that we do not hold a sponsor licence and are unable to support visa applications. To be considered for this role, you must already have the legal right to work in the UK. If you are unsure about your eligibility, please refer to the UK Government’s guidance before applying.
Thank you for taking the time to read our advert, we look forward to receiving your application.
Arts Marketing & Audience Growth Lead in Wantage employer: OxOnArts
Cornerstone and The Beacon are not just arts centres; they are dynamic hubs of creativity and community engagement. As an employer, we pride ourselves on fostering a collaborative work culture that encourages innovation and professional growth, offering opportunities to lead impactful marketing initiatives that resonate with diverse audiences. Located in Didcot and Wantage, our venues provide a unique environment where your contributions directly influence cultural development and community enrichment.
StudySmarter Expert Advice🤫
We think this is how you could land Arts Marketing & Audience Growth Lead in Wantage
✨Tip Number 1
Network like a pro! Attend local arts events and connect with people in the industry. You never know who might have a lead on your dream job or can introduce you to someone who does.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your past marketing campaigns. Visuals speak volumes and can set you apart from the crowd.
✨Tip Number 3
Don’t just apply; engage! If you’re interested in a role, reach out to the organisation directly. Ask questions about their projects or share your ideas on audience growth. It shows initiative and genuine interest.
✨Tip Number 4
Keep an eye on our website for openings! We regularly post new roles, and applying through us gives you a better chance to showcase your skills directly to the hiring team.
We think you need these skills to ace Arts Marketing & Audience Growth Lead in Wantage
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your experience in arts marketing, especially if you've managed a team before. We want to see how you've successfully led campaigns and developed audiences in similar settings.
Be Creative with Your Application:Since this role is all about imaginative marketing, don’t be afraid to let your creativity shine through in your application. Use engaging language and maybe even a unique format to stand out from the crowd!
Tailor Your Application:Read the job description carefully and tailor your application to match the key responsibilities and essential criteria. We love seeing candidates who understand our mission and can align their skills with our goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at OxOnArts
✨Know Your Audience
Before the interview, research the arts centres and their target audiences. Understand their current marketing strategies and think about how you can contribute to audience growth. This will show your genuine interest and help you tailor your responses.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led, especially those that were imaginative and cost-effective. Be ready to discuss the creative process behind these campaigns and how they contributed to audience engagement and brand awareness.
✨Demonstrate Strategic Thinking
Be prepared to talk about your experience with strategic and operational planning. Discuss how you've worked across partnerships in both commercial and voluntary sectors, and how you can apply this experience to support the South and Vale Culture, Heritage and Creative Industries Strategy.
✨Funding Knowledge is Key
Since securing external sponsorship and funding is crucial for this role, brush up on your knowledge of funder requirements. Prepare to discuss successful funding bids you've written and how you can leverage this experience to benefit the arts centres.
