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For Companies At a Glance
- Tasks: Lead global brand strategy and campaigns for English assessments, driving visibility and growth.
- Company: Join a trusted leader in English language learning with a vibrant international community.
- Benefits: Enjoy 25 days holiday, flexible working, and a generous pension contribution.
- Why this job: Make a real impact in education while collaborating with diverse global teams.
- Qualifications: Experience in brand marketing, strong strategic thinking, and excellent communication skills.
- Other info: Hybrid working policy with opportunities for career development and employee networks.
The predicted salary is between 45000 - 55000 ÂŁ per year.
More and more people are choosing to learn English. When they do, they become part of an international community of English language learners. We are proud to be at that community's heart. Our learning materials are trusted by millions of teachers, educational institutions, parents, and learners worldwide. They can teach and learn on their own terms, make progress, and achieve their goals. Together, we move English language learning forward.
About the Role
The Marketing Manager (Brand and Campaign, Assessment) for the Oxford Test of English (OTE) and Oxford Placement Test (OPT) is responsible for leading global brand strategy and campaigns, market positioning, and growth for both assessments. The role develops and delivers multiâchannel marketing plans designed to strengthen product visibility, support institutional adoption, and enable expansion into international markets. Working closely with Product, Sales, Research and Recognition, the role follows a dataâled approach to inform planning and decisionâmaking. A key focus is ensuring brand coherence, effective goâtoâmarket execution, and clear articulation of the qualities that differentiate Oxford English Assessment within the global language testing landscape.
Core responsibilities include:
- Ownership of brand strategy and messaging for OTE and OPT, ensuring consistent positioning across channels, materials and guidelines.
- Leading the full lifecycle of global campaign development, from insight and concept through execution and optimisation, producing integrated campaigns that support awareness, lead generation, recognition, and adoption.
- Collaboration with country offices to ensure campaign localisation for priority markets, supported by toolkits for partners and test centres.
- Working closely with crossâfunctional teams to support product launches, sales enablement, and partnership activities.
- Creating sales collateral and product storytelling assets, supporting recognition efforts with universities and governments, and partnering with assessment teams to promote engagement among test centres and institutional clients.
- Ongoing performance measurement, reporting, and brand governance to ensure consistent standards and continuous improvement across all markets.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
About You
- Proven experience in brand marketing, preferably within education, assessment, edtech, or related sectors.
- Strong strategic thinking with the ability to translate insights into compelling brand narratives.
- Demonstrated capability in managing multiâchannel marketing campaigns.
- Excellent communication and stakeholder management skills.
- Ability to work collaboratively across diverse global teams.
- Experience working with creative agencies and managing endâtoâend production.
- Experience in assessment or higher education marketing.
- Understanding of English language testing and international education pathways.
- Familiarity with agent networks, institutional marketing, or recognition ecosystems.
We care about work/life balance here at OUP. With this in mind we offer 25 days' holiday that rises with service, plus bank holidays and Christmas closure (3âdays) and a 35âhour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts. This role comes with the added benefit of a discretionary annual payment.
Marketing Manager, Assessment Brand and Campaign in Oxford employer: Oxford University Press
Contact Detail:
Oxford University Press Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Manager, Assessment Brand and Campaign in Oxford
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns and achievements. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
â¨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand strategy and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in being part of our community.
We think you need these skills to ace Marketing Manager, Assessment Brand and Campaign in Oxford
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Manager role. Highlight your brand marketing experience, especially in education or assessment sectors, to show us youâre the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about English language learning and how your strategic thinking can contribute to our brand's growth. Keep it engaging and personal!
Showcase Your Campaign Experience: We want to see your ability to manage multi-channel marketing campaigns. Include specific examples of past campaigns you've led, focusing on the results and insights that drove your decisions. Numbers speak volumes!
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity. We canât wait to see what you bring to the table!
How to prepare for a job interview at Oxford University Press
â¨Know Your Brand Inside Out
Before the interview, dive deep into the Oxford Test of English and Oxford Placement Test. Understand their unique selling points and how they fit into the global language testing landscape. This will help you articulate your vision for brand strategy and demonstrate your passion for the role.
â¨Showcase Your Campaign Successes
Prepare specific examples of multi-channel marketing campaigns you've managed in the past. Highlight your strategic thinking and how you translated insights into compelling narratives. This will show that you have the experience needed to lead global campaigns effectively.
â¨Emphasise Collaboration Skills
Since the role involves working closely with cross-functional teams, be ready to discuss how you've successfully collaborated with diverse groups in previous roles. Share examples of how youâve managed stakeholder relationships and worked with creative agencies to achieve campaign goals.
â¨Be Data-Driven
Familiarise yourself with data-led approaches in marketing. Be prepared to discuss how you've used data to inform planning and decision-making in your past roles. This will resonate well with the company's focus on performance measurement and continuous improvement.