CRM and Marketing Automation Manager in Oxford

We are seeking an experienced CRM & Marketing Automation Manager to lead our marketing technology ecosystem across multiple brands, bringing a dynamic blend of creativity and analytical thinking to a fast-paced team. In this role, you will oversee the implementation, optimisation, and management of our marketing automation platforms and CRM systems to drive customer engagement and revenue growth. The ideal candidate will combine technical expertise with strategic marketing knowledge to develop scalable, data-driven marketing programmes.

Your ability to generate innovative ideas while systematically evaluating their effectiveness will be crucial in meeting KPIs for reach, followers, and engagements, ultimately driving conversions to our award-winning summer courses. We are a fast-growing company, and this is a fantastic opportunity for a driven individual to become a pivotal part of a friendly, innovative, and collaborative organisation.

About the role:

• Location: Oxford
• Department: Marketing
• Start: ASAP
• Reports to: Marketing Director

We’re looking for a data-savvy CRM Manager to own and optimise our customer journeys across email and automation. You’ll take full responsibility for how we communicate with students, parents, agents, and alumni through our CRM (currently Marketing Cloud) — building journeys that convert, retain, and delight.

You’ll work closely with marketing, sales, operations, and product teams to design and deliver seamless, high-converting campaigns that support both commercial and brand goals.

Key Responsibilities:

• CRM Strategy: Own and evolve our CRM strategy, with a focus on lead nurturing, conversion, and retention. Introducing new channels where relevant. Manage and optimise our marketing automation platform and CRM system (e.g., HubSpot, Klayvio, Marketing cloud, Salesforce) to ensure seamless integration and maximum efficiency.
• Journey Building: Map and optimise automated customer journeys across the entire customer lifecycle and sales funnel – from first enquiry to alumni communications.
• Campaign Execution: Build, test, and send segmented email campaigns for lead gen, sales support, onboarding, and upselling.
• Segmentation & Personalisation: Develop advanced segmentation to improve engagement, personalisation, and conversion.
• Data Management: Maintain clean, structured, and compliant data within the CRM platform. Develop nurture workflows, and qualification processes in collaboration with sales teams. Ensure data quality and integrity across marketing and sales platforms.
• Reporting & Optimisation: Track performance and continuously improve CRM activity based on data, feeding into weekly performance reporting. Stay current with industry trends and new marketing automation technologies to recommend and implement improvements.
• Collaboration: Work closely with marketing (especially performance and content), and collaborate with cross-functional teams including content, design, sales, and product to align automation strategies with business objectives.
• A/B Testing: Regularly test and refine subject lines, content, send times, and journeys.
• Compliance: Ensure all CRM activity is GDPR-compliant.

Essential attributes:

• Proven experience owning CRM platforms (Klaviyo preferred, but others welcome).
• Proficient with at least one major marketing automation platform (Marketo, HubSpot, Klaviyo, etc.) and CRM system (Salesforce).
• Hands-on experience building automated workflows and email campaigns.
• Database management and data quality control.
• Strong analytical skills – you’re comfortable diving into data and making decisions based on insights.
• A/B testing and optimization.
• Strong understanding of email marketing best practices, deliverability, and GDPR compliance.
• A customer-first mindset – you think about the person on the other side of the email.
• Ability to juggle multiple projects and stakeholders in a fast-paced environment.
• Excellent attention to detail – you spot the typo before anyone else.
• Process documentation and improvement.
• A collaborative, curious, and can-do attitude.
• Bachelor's degree in Marketing, Business, Computer Science, or related field.
• Knowledge of HTML, CSS, and marketing APIs is a plus.
• Experience in education, travel, or B2C services.
• Experience with SMS and WhatsApp marketing.
• Understanding of international audiences and marketing to affluent households and Gen Z/Gen Alpha students.
• Excellent project management and organizational skills.
• Strong communication and collaboration abilities.
• Analytical mindset with attention to detail.

About you:

• You’re an enthusiastic team player with the ability to thrive in a fast-paced environment.
• You’re personable, with a strong team mentality and work ethic.
• You’re able to adjust your priorities in response to new information, proactively problem solving and delegating or escalating as needed.
• You take the initiative, making key decisions and ensuring they’re actioned.
• You’re highly organised, with strong task management skills and great attention to detail.
• You’re able to communicate and collaborate effectively with stakeholders both in person and remotely.

What’s in it for you:

• Training and professional development.
• Flexible and hybrid working arrangements.
• 25 days annual leave.
• Excellent team culture with regular social events led by our wellbeing team.
• Company bonus and other benefits.

How to apply: Apply on our company careers site here. Deadline: We will be reviewing applications on a rolling basis before the end date, early application is encouraged. We reserve the right to close the vacancy early should we receive enough applicants.

About us: Oxford Summer Courses is part of the Summer Discovery group. We are passionate about driving maximum student impact, through optimal learning experiences using world-renowned methodologies, whilst minimising any negative impact on our surroundings. As part of this we work closely with Climate Impact Partners to achieve CarbonNeutral® company certification and we have achieved BCorp certification for corporate social responsibility.

Our CEO also founded and continues to support Universify, an independent charity committed to educational equality, through annual significant financial donations, providing office space for Universify's team in central Oxford and through a staff volunteer programme.

Disclaimer: Please note that Oxford Summer Courses Limited has robust safeguarding policies. References are requested and will be scrutinised. Where appropriate, they will be validated with the providing referee. Only successful applicants will be contacted and that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job. Candidates are encouraged to communicate any reasonable adjustment requests to the recruitment team, which include but are not limited to, receiving documents in accessible formats and modifications to interview arrangements. Oxford Summer Courses is committed to safeguarding and protecting children. We check references and undertake enhanced Disclosure and Barring Service (DBS) checks to ensure all our staff are suitable to work with children.