Business Development Manager - Europe in Oxford

Oxford Royale Academy was founded in 2004, with a vision to offer young people a broader and richer learning experience, and to drive their success in paths that they may not even have considered. Since then, ORA has welcomed more than 50,000 students from over 175 nations and has become a three‑time winner of the Queen’s Award for Enterprise, and a five‑time winner of the BETA Award for best educational product. Driven by a firm belief that education is about much more than a formal classroom, we offer young people unparalleled cultural and learning experiences, giving them a window to a world of opportunity.

We are seeking a driven individual who would like to be part of this exciting new venture from the ground up and help us shape the future at Oxford Royale. If you have a track record in EFL summer course sales, there’s never been a better time to join our passionate, dedicated and experienced team. You will receive all the backing and support you need to make this project a success, work with realistic sales targets, and be properly rewarded for your success.

The Business Development Manager (BDM) will be responsible for building relationships and growing sales from Educational Tour Operators (ETOs) and international schools, as well as contributing to our B2C sales success. The primary focus will be on recruiting individual students and groups for our EFL centres in the UK, whilst also taking advantage of opportunities to promote our academic courses. The BDM will work with the Sales & Marketing Director and Head of EFL at a strategic level to identify key markets for growth, build a B2B recruitment strategy, and be accountable for delivering on the plan.

Key responsibilities:

• Build and maintain lasting relationships with new and existing agents and schools
• Work with the Sales & Marketing Director to build the school network to bring group and individual bookings directly from schools
• Work with the Senior Admissions Executive to deal with enquiries from agents in the region
• Bring and develop new ETO relationships
• Grow sales from existing ETOs by building strong relationships
• Plan and coordinate overseas visits to schools and ETO offices
• Identify and book student recruitment fairs and agent fairs in agreement with the Sales & Marketing Director
• Set up and deliver a series of global webinars to train and recruit new ETOs
• Ensure enquiries from partners are replied to in a timely, professional and appropriate manner
• Maintain accurate and detailed records using the internal CRM and other digital systems
• Be a first point of contact for key partners, communicating accurate details on EFL courses and giving updates on all developments and points of interest
• Generate quotes for bespoke groups in conjunction with the marketing team where required
• Help coordinate and lead FAM trips, and recruit agents to join them
• Working with the Head of EFL, produce group quotes for bespoke programmes
• Any other duties in line with the Business Development objectives

This role would suit a candidate with relevant student recruitment experience in the Education sector and who has excellent interpersonal and communication skills. The successful candidate will be results focused, have the desire to travel, and enjoy working in a fast‑paced environment.

Essential Qualifications/Skills:

• A proven track record of success in a similar role within the EFL summer school sector
• Experience working within Europe with an established network of agent partners
• A target driven, self‑starter who can develop and close business opportunities
• Relationship management skills with an ability to work effectively with external sales partners
• Excellent written and verbal communication skills
• Excellent presentation skills and the ability to inspire students and partners
• Ability to effectively manage tasks and meet deadlines
• Great attention to detail and a high level of numeracy
• Confidence with Excel and online tools such as Google Drive
• Demonstrable experience of working with a CRM
• Fluency in one or more European languages

At Oxford Royale, we are committed to fostering an inclusive and supportive environment for all. We believe in building a community that reflects the diversity of the students we serve and are dedicated to equality, diversity and inclusion. Our goal is to cultivate a workplace where everyone feels valued and can contribute fully, regardless of background, age, gender identity, sexual orientation, ability, ethnicity, or perspective. By embracing different experiences and viewpoints, we can achieve more together and deliver the best possible experiences for our students and staff. We are proud to be an equal‑opportunity employer and encourage applications from all backgrounds.