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For Companies At a Glance
- Tasks: Lead website marketing strategy and enhance customer engagement through compelling digital storytelling.
- Company: Join Oxford Nanopore Technologies, a leader in innovative molecular analysis technology.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the life sciences sector while driving digital innovation.
- Qualifications: 5-7 years in digital content or website strategy roles; strong communication and project management skills.
- Other info: Collaborative environment with a focus on continuous improvement and experimentation.
The predicted salary is between 48000 - 72000 £ per year.
Location: Oxford/UK Hybrid
Job Type: Full-time permanent.
Grade: Associate Director
Reporting To: Director, Marketing Communications
Department/Group: Marketing Communications
Type: Hybrid (2 days on-site in Oxford)
About Us
Oxford Nanopore Technologies aims to bring the widest benefits to society through enabling the analysis of anything, by anyone, anywhere. The company has developed a new generation of nanopore-based sensing technology for faster, information-rich, accessible and affordable molecular analysis. The first application is DNA/RNA sequencing, and the technology is in development for the analysis of other types of molecules including proteins. The technology is used to understand and characterise the biology of humans and diseases such as cancer, plants, animals, bacteria, viruses, and whole environments. With a thriving culture of ambition and strong innovation goals, Oxford Nanopore is a UK headquartered company with global operations and customers in more than 125 countries.
The role
We’re looking for someone to lead nanoporetech.com as a core brand and customer engagement channel. You’ll work with the digital team to define the website’s strategy, information architecture (IA), narrative hierarchy, and governance, ensuring a consistent tone of voice and an accessible, high-quality digital experience across audiences. Working with marketing and digital teams, you’ll align what we communicate and why, the broader team to deliver performance through SEO, analytics, and optimisation. This role embeds brand storytelling principles to drive customer engagement and fosters a culture of experimentation and continuous improvement across content, UX, and conversion.
What You’ll Do
- Strategy, IA & Governance
- Lead the website marketing strategy aligned with business priorities and audience needs.
- Collaborate with the digital team to define information architecture and narrative hierarchy.
- Ensure consistency in tone of voice, brand, and accessibility standards (WCAG).
- Establish content governance and prioritise roadmap items in collaboration with marketing and digital teams.
- Experience & UX Collaboration
- Partner with digital and design teams to improve navigation, findability, and task completion.
- Sponsor customer-validated usability improvements and ensure UX design decisions and narrative structure are connected.
- Brand Storytelling Leadership
- Embed brand storytelling principles to improve the digital experience and drive customer engagement through compelling content, optimised user journeys, and a consistent use of brand, tone and messaging.
- Ensure digital content and layouts tell a cohesive story, using performance insight and user behaviour data to refine narrative elements and tone based on engagement and conversion outcomes.
- Cross-functional Alignment
- Establish, manage, and lead regular meetings with website stakeholders to align priorities, coordinate experimentation, and ensure visibility of website performance.
- Project manage website messaging and continuous improvement projects for marketing.
- Ensure collaboration with analytics teams to connect storytelling and experimentation outputs to strategic insight.
- Performance, Experimentation & Insight
- Define experience-level KPIs and champion a test-and-learn culture across marketing to improve user experience, narrative clarity, and conversion performance.
- Review SEO/CRO/GenAI analytics insights delivered by the MarTech team and ensure these feed directly into website and content strategy.
- Embrace AI as a catalyst for discovery and innovation, aligned with current policies and ethical in use.
- Compliance & Risk
- Ensure adherence to brand, accessibility, and privacy standards.
- Oversee content governance to reduce risk from outdated or inaccurate messaging or claims.
You’ll Bring
- A positive, outcome-oriented attitude with a growth mindset and enthusiasm to test, learn and drive change, in a team environment.
Experience Required
- Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.
- 5-7 years in digital content, brand, or website strategy roles within complex B2B environments.
- Proven ability to lead and manage website information architecture, governance, and content strategy.
- Demonstrated experience with UX and analytics to drive website performance.
- Strong understanding of how to translate complex scientific information into accessible, story-driven digital experiences.
- Data-literate; able to interpret insights into structural and narrative changes.
- Excellent written communication.
- Proven matrix leadership across Marketing, Product, and UX.
- Excellent project management skills.
Nice to have
- Continuous professional development in website management and performance.
- Familiarity with life sciences or tech (genomics, biotech, health tech, tech).
- Experience leading digital storytelling programs.
- Familiarity with experimentation and optimisation tools (e.g., Optimizely, GA4, Tag Manager).
Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.
Associate Director, Website Marketing in Oxford employer: Oxford Nanopore Technologies
Contact Detail:
Oxford Nanopore Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Website Marketing in Oxford
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show us you’re genuinely interested in what we do at Oxford Nanopore Technologies!
✨Tip Number 3
Practice your storytelling skills. We love candidates who can weave their experiences into a compelling narrative that aligns with our brand values.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can leave a lasting impression and show us you’re really keen on the role.
We think you need these skills to ace Associate Director, Website Marketing in Oxford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital marketing and website strategy. We want to see how your skills align with our goals at Oxford Nanopore!
Showcase Your Storytelling Skills: Since brand storytelling is key for this role, include examples of how you've successfully engaged audiences through compelling content. Let us know how you’ve made complex information accessible!
Highlight Your Data Savvy: We love data-driven decisions! Share instances where you've used analytics to improve website performance or user experience. This will show us you're on the same page as our test-and-learn culture.
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and keep everything organised. We can’t wait to hear from you!
How to prepare for a job interview at Oxford Nanopore Technologies
✨Know Your Stuff
Before the interview, dive deep into Oxford Nanopore Technologies and their website. Understand their mission, products, and how they use nanopore technology. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Strategy Skills
Be prepared to discuss your experience with website marketing strategy, information architecture, and content governance. Bring examples of how you've successfully led similar projects in the past, focusing on measurable outcomes and improvements.
✨Emphasise Collaboration
This role requires working closely with various teams. Share specific instances where you've collaborated with digital, design, or marketing teams to enhance user experience or drive engagement. Highlight your ability to manage cross-functional relationships effectively.
✨Data-Driven Mindset
Since the role involves using analytics to inform decisions, be ready to talk about how you've used data to drive website performance. Discuss any tools you're familiar with, like Google Analytics or SEO tools, and how you've applied insights to improve user journeys.
