Marketing manager in higher education in London

Oxford International Digital Institute, or OIDI, is the digital learning division of Oxford International Education Group. OIDI connects universities, Global Hubs, education agents and students through flexible higher education pathway programmes designed to widen access to international education.

Responsibilities:

• Deliver the annual marketing plan for Global Hubs and OIDI higher education programmes, aligned with organisational priorities, recruitment intakes and commercial objectives.
• Translate recruitment and business priorities into audience-led marketing plans, and tangible collateral for Global Hubs, agents, students and higher education partners.
• Manage a rolling campaign calendar, establishing clear objectives, audiences, messaging, channels and success measures.
• Agree priority marketing activity and investment with the product team and target recruitment windows based on commercial opportunity, readiness and available resource.
• Provide regular updates on priorities, performance, risks and dependencies, recommending appropriate action where required.
• Own the marketing onboarding and launch support provided to new Global Hubs.
• Develop scalable campaign materials, programme content, sales tools and brand guidance that enable hubs to market programmes effectively.
• Equip Global Hubs with approved, ready-to-use campaigns and materials aligned with priority programmes and recruitment windows.
• Regularly review Global Hub marketing channels and materials to ensure accuracy, consistency and brand compliance.
• Gather feedback and identify successful local activity to continuously improve central marketing support and share best practice across the network.
• Plan and deliver integrated recruitment campaigns aligned with key programme intakes and priority markets.
• Develop campaigns across relevant channels including email, social media, websites, webinars, events, agent communications and paid activity.
• Create clear campaign briefs, audience journeys, channel plans, content requirements and performance measures.
• Work closely with The Higher Education team to ensure activity reflects programme availability, application deadlines and local market readiness.
• Monitor campaign performance and use insights to optimise future activity.
• Develop clear, differentiated propositions for OIDI higher education programmes and progression routes.
• Maintain accurate and compelling programme, university-partner and progression content across key marketing channels.
• Develop programme factsheets, presentations, sales guides, FAQs and other recruitment and progression materials.
• Partner with Higher Education and Partnerships teams to support the development and launch of new university and programme partnerships.
• Develop co-branded campaigns and materials that support partner, hub and agent recruitment activity.
• Build student stories, testimonials, partner proof points and outcome-led content to strengthen programme marketing.
• Develop effective sales and marketing materials for Global Hubs, agents, Recruitment teams and university partnership activity.
• Maintain accessible libraries of approved templates, presentations, programme assets and campaign materials.
• Develop localisable assets that enable partners to respond to their markets while maintaining brand and programme accuracy.
• Lead or support webinars, partner briefings and marketing onboarding sessions.

Requirements:

• Eligibility to live and work in the UK.
• Undergo an Enhanced DBS disclosure check or overseas equivalent.
• Educated to degree level.
• Experience in a broad marketing role, including contributing to integrated campaigns and marketing plans.
• Demonstrable experience of developing and delivering multi-channel campaigns.
• Experience working in a commercially focused, sales-aligned or student-recruitment environment.
• Experience managing multiple audiences, stakeholders and concurrent projects.
• Strong experience of developing propositions, campaign messaging, content and sales-enablement materials.
• Experience managing websites, landing pages, email marketing and organic social content.
• Experience using marketing automation, CRM or email campaign platforms.
• Strong understanding of brand governance, GDPR and marketing data compliance.
• Excellent working knowledge of campaign planning, audience segmentation and customer journeys.
• Excellent written and verbal communication.
• Strong copywriting, editing and proposition-development skills.
• Confident stakeholder management and influencing ability.
• Ability to translate commercial and recruitment priorities into effective marketing activity.
• Strong project-management skills, with the ability to manage multiple deadlines and dependencies.
• Strong analytical skills and the ability to draw practical recommendations from campaign data.
• High level of accuracy when working with programme, partnership and progression information.
• Ability to work independently.
• Ability to collaborate effectively across international and cross-functional teams.
• Proficient use of Microsoft 365, including Word, Excel, PowerPoint, Outlook, Teams and OneDrive.

Desirable:

• A professional marketing qualification.
• Experience in international education, student recruitment or higher education marketing.
• Understanding of education agents, pathway programmes, university partnerships and international student progression.
• Experience working with international partners, franchise networks, regional centres or distributed sales channels.
• Experience of B2B, B2B2C and student-facing marketing.
• Experience launching new products, programmes, partnerships or locations.
• Experience of localisation and adapting campaigns for international markets.
• Experience working with Global Hubs, study centres or comparable partner-delivery models.
• Knowledge of pathway programmes including Foundation, International Year One and Pre-Master’s programmes.
• Experience using HubSpot, WordPress, Elementor, GA4 and Canva.
• Strong strategic planning and campaign-management skills.

Conditions:

• Competitive.