HubSpot Marketing Executive

Salary: £30,000 to £33,000 per annum depending on experience.

Who we are:

Oxford International helps students from across the world gain life-enhancing higher education, vocational and language education opportunities. With over 30 years of delivering excellence in education, our company has grown into a global force in international education, helping more than 70,000 students every year further their learning. Our educational portfolio is diverse and centred around providing opportunity for international students to build academic qualifications, skills, and intercultural experiences.

Job purpose:

We are looking for a HubSpot Marketing Executive to support with optimising and further expanding HubSpot’s marketing automation capabilities across all business divisions. You will need to have previous experience with HubSpot, particularly the Marketing and Operations Hubs, to drive continuous development of the platform. You will have strong problem-solving skills and the ability to positively challenge current processes in a constant drive for improvement.

Main Duties and Responsibilities:

• Creation and optimisation of customer nurture journeys from lead capture through to application across B2C and B2B campaigns.
• Maintenance of HubSpot marketing templates (forms, emails, landing pages) ensuring compliance with best practice and data protection.
• Creation and optimisation of automated workflows to improve platform efficiency.
• Creation, maintenance and optimisation of HubSpot reports and dashboards to help stakeholders track KPIs.
• Share responsibility for creating and maintaining thorough training documentation to expand our HubSpot Knowledge Hub and support stakeholders in their use of the platform.
• Support stakeholders with A/B testing and optimisation across emails and landing pages.
• Support the HubSpot Team in planning and executing key projects and team objectives.
• Serve as another point of contact and knowledge for the HubSpot platform.
• Work within HubSpot to ensure data hygiene and GDPR compliance through data management and audience segmentation.
• Actively seeking ways to improve and expand HubSpot usage.
• Establish productive, professional relationships with a wide range of key stakeholders.

Person Specifications:

Statutory requirements:

• Eligibility to live and work in UK.
• Undergo an Enhanced DBS disclosure check or overseas equivalent.

Qualifications Experience and knowledge:

• Significant experience in marketing automation/CRM.
• HubSpot experience, specifically with building workflows.
• Experience with Operations Hub and data cleaning.
• Experience of email marketing including A/B testing and audience segmentation.
• Experience with HubSpot landing pages.
• Experience of working with Microsoft 365 including; Microsoft Word, Excel, PowerPoint, Outlook, Teams and OneDrive.
• Analytical skills with the ability to use data to inform decisions and measure impact.
• Understanding of GDPR and data hygiene.
• Advanced Excel user (Desirable).
• API/Integration experience (Desirable).

Skills and abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal skills with the ability to engage with a diverse range of stakeholders.
• Excellent time and project management skills with the ability to juggle a range of competing demands.
• Ability to work independently and proactively.
• Critical thinker with excellent problem-solving skills.
• Excellent attention to detail.
• Ability to analyse data, provide reports and to propose corrective action.
• Adopts a collaborative approach to working.
• Flexible and responds positively to new challenges, always seeking solutions.
• Committed to producing a high standard of work.
• Strong cultural awareness and knowledge.
• Empathetic and able to deal with people from a range of nationalities and cultures.

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy. Oxford International is an equal opportunity employer.