Digital Product Manager

Location: Hybrid/London

Type of Contract: Full Time, Fixed Term (12 Months)

Salary: £46,500 per annum

About Oxford International Education Group

We are looking for an experienced Digital Product Manager to take ownership of a defined Higher Education website portfolio, including Universal Higher Education (UHE UK) and University of Southampton Delhi (UoSD) websites, oversee both project and business-as-usual (BAU) product management. This role requires commercial acumen to identify cross-sell opportunities and ensure each website supports student recruitment, partner, marketing, and business priorities.

Main Duties and Responsibilities

• Product Ownership: Take end-to-end ownership of UHE UK and UoSD websites, including roadmap management, backlog prioritisation, BAU operations, and ongoing product development.
• Stakeholder Engagement: Collaborate with stakeholders across Higher Education, Sales/GRT, Marketing, Growth Marketing, Admissions, Corporate Partnerships, and university partner teams to capture requirements, improve journeys, and prioritise website enhancements.
• Requirements Gathering: Translate business and user needs into clear briefs including technical requirements, user stories, and acceptance criteria.
• BAU Operations: Work with internal developers within Digital Products and across the business, as well as external suppliers, to oversee ongoing maintenance, enhancements, issue resolution, and operational performance across the Higher Education website portfolio.
• Data & Insights: Use GA4, MS Clarity, SEMrush, and other analytics tools to track performance, identify opportunities, and make data-driven decisions.
• Marketing Alignment: Ensure UHE UK and UoSD websites support marketing objectives, including SEO optimisation, lead generation, conversion optimisation, campaign activity, and cross-sell/upsell opportunities.
• UX & Content: Champion best practice in UX, accessibility, and content presentation to enhance user experience and engagement.
• Continuous Improvement: Identify opportunities to optimise workflows, implement new features, and improve operational efficiency.
• Governance & Reporting: Monitor KPIs, prepare quarterly performance reports, and ensure website activity aligns with wider business, partner, and recruitment goals.
• Partner and Brand Alignment: Ensure each website reflects the relevant university partner proposition, brand requirements, compliance needs, and student recruitment priorities.
• Define and embed new processes and ways of working: Establish and document clear workflows for website management, ensuring smooth handover from project to BAU.
• Support the Digital Transformation Project Lead: Collaborate to gather, validate, and prioritise requirements for the development of the multisite model.

Person Specifications

• Legal status: Eligibility to live and work in the UK. Undergo an Enhanced DBS disclosure check or overseas equivalent.
• Qualifications: Agile training or certification (Desirable), Project management training or certification (Desirable), Accessibility training or certification (Desirable), Relevant technical training or certification (Desirable), Data and/or analytics training or certification (Desirable).
• Experience and knowledge: Proven experience as a Digital Product Manager, ideally with responsibility for Higher Education websites. Strong understanding of digital marketing, including technical SEO and digital performance metrics. Demonstrated ability to write and manage technical requirements and user stories. Knowledge of UX best practice, usability testing. Experience managing or optimising websites across multiple brands, partners, or business units. Experience in Higher Education, EdTech, or education services (Desirable). Familiarity with CRM and marketing automation platforms (e.g., HubSpot) (Desirable). Experience supporting large-scale website projects transitioning into BAU (Desirable).
• Skills and Abilities: Strong stakeholder management and communication skills. Data-driven mindset, comfortable with interpreting analytics and making evidence-based decisions. Ability to manage project budget. Hands-on experience with GA4, MS Clarity, WordPress, Website 'multisite' setup, Monday.com, SEMrush and Google Search Console. Organised, structured, attention to detail, and proactive. Delivery and outcomes orientated. Able to balance multiple priorities and stakeholders. Collaborative mindset with a strong sense of ownership.

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision. Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy. Oxford International is an equal opportunity employer.