At a Glance
- Tasks: Manage and optimise marketing technology platforms to enhance customer engagement and campaign effectiveness.
- Company: Join Oxford Instruments, a leader in scientific technology and innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture that values diverse perspectives and encourages innovation.
- Why this job: Shape the future of marketing technology in a global, tech-driven environment.
- Qualifications: Degree in Marketing or related field with experience in marketing operations and technology.
The predicted salary is between 49500 - 60500 £ per year.
Location: Belfast, High Wycombe (UK) or Ulm (Germany)
Business: Oxford Instruments, Imaging & Analysis
Working pattern: Hybrid
Contract type: Permanent, full time
At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. We are looking for a Marketing Technology, Data & Automation Manager to join our Imaging & Analysis business. This is an exciting opportunity to shape how marketing technology, customer data and automation are used across a global, technology-led organisation. You will manage and optimise our marketing technology platforms, improve the quality and use of customer data, and help our marketing teams deliver more effective campaigns and customer experiences. Working with regional and segment marketing teams, Business Systems and external partners, you will connect technology, data and people to support business growth and marketing performance.
The opportunity
Reporting to the Senior Marketing Communications Operations Manager, you will be responsible for the day-to-day management, optimisation and adoption of our CRM, marketing automation, customer data platform and related technologies. You will help improve campaign execution, lead management, customer engagement, reporting and operational efficiency. You will also champion consistent data standards, governance, consent management and measurement practices across the marketing organisation. This is a collaborative and hands-on role for someone who is comfortable working with both technical and non-technical stakeholders and can turn business requirements into practical, user-focused solutions.
Key responsibilities
- Manage and optimise marketing technology platforms, including CRM, marketing automation and customer data platform solutions.
- Identify opportunities to improve marketing processes, automation and operational efficiency through the effective use of technology.
- Monitor marketing technology trends and maintain the marketing technology roadmap.
- Work with Business Systems to define and prioritise requirements for integrations, enhancements and new capabilities.
- Support testing, validation, implementation and user adoption activities.
- Maintain marketing data standards, taxonomies and governance processes.
- Monitor data quality, consent and communication preference processes, promoting compliance with agreed standards and relevant regulations.
- Ensure consistent campaign structures, tracking and data management practices are used to support reliable reporting and attribution.
- Develop and maintain reports, dashboards and insights that support marketing performance measurement and decision-making.
- Deliver training, guidance and user support on marketing technology, data management and operational best practice.
- Manage relationships with relevant technology vendors and support partners.
- Identify and implement continuous improvements that enhance marketing effectiveness, reporting and operational performance.
About you
You will be organised, analytical and curious about how technology can improve marketing performance. You will enjoy solving problems, building relationships and helping colleagues adopt better ways of working. You will be comfortable balancing effective governance with practical business needs and able to communicate clearly with stakeholders who have different levels of technical knowledge. You will also be:
- Collaborative and relationship-focused.
- Customer and user-focused.
- Proactive and self-motivated.
- Adaptable and willing to learn new technologies.
- A confident communicator and trainer.
- A pragmatic problem solver with strong attention to detail.
Essential experience and qualifications
You will bring:
- A degree-level qualification in Marketing, Business, Information Systems, Data Management or a related discipline, or equivalent professional experience.
- At least three years’ experience in marketing operations, marketing technology, CRM, marketing automation or customer data management.
- Experience working with CRM, marketing automation and customer data platforms.
- An understanding of lead management, campaign execution and marketing operations processes.
- Experience supporting marketing technology implementations, enhancements or integration projects.
- The ability to gather, document and communicate business requirements.
- Experience working with customer data, segmentation and reporting processes.
- An understanding of marketing attribution, campaign tracking and performance measurement.
- Practical knowledge of consent management and communication preference processes.
- Strong analytical and problem-solving skills.
- Experience developing reports, dashboards and operational insights.
- Strong stakeholder management and communication skills.
- Experience delivering training and user support.
- Proficiency in Microsoft Excel and reporting tools.
Desirable experience
It would be beneficial if you also have:
- Experience with SAP Sales Cloud and marketing automation platforms.
- Experience working with customer data platforms.
- Familiarity with Power BI or a similar reporting solution.
- An understanding of integration concepts and data flows between systems.
- Experience using AI and automation tools to improve marketing operations.
- Experience working in a B2B, scientific or technology-led environment.
About Oxford Instruments Imaging & Analysis
Oxford Instruments Imaging & Analysis is a global leader in high-performance light and materials measurement solutions. Our technologies bring together advanced developments in sensors, electronics, optics and software, enabling customers to push the boundaries of science and innovation. Our solutions support breakthroughs in areas including medical research, space exploration, clean energy and advanced materials. Our broad portfolio includes imaging, spectroscopy and microscopy solutions, as well as electron microscopy products, atomic force microscopes, Raman microscopes, benchtop NMR and nanoindentation systems. These technologies help customers capture low-light signals, measure high-speed events and understand complex material structures with exceptional precision.
Our people and culture
Our people and culture are central to our success. We strive to attract, engage, develop and retain exceptional talent by creating an inclusive environment where people are valued for their contributions, recognised for the impact they make and supported to reach their full potential. Our values are:
- Inclusive: We welcome different perspectives and value every contribution.
- Innovative: We use our knowledge, expertise and curiosity to create new possibilities.
- Trusted: We build relationships through integrity, accountability and respect.
- Purposeful: We care about the positive impact our work has on customers, science and society.
We empower our employees to innovate, support our growth and improve productivity. We encourage colleagues to make informed decisions, work collaboratively and develop their careers at Oxford Instruments.
Equal opportunities
Oxford Instruments is committed to providing an inclusive and accessible recruitment experience. We welcome applications from people with different backgrounds, experiences and perspectives. If you require a reasonable adjustment at any stage of the recruitment process, please let our recruitment team know. We will work with you to provide appropriate support. If you are interested in using marketing technology, automation and customer data to help a global scientific technology business grow, we would be pleased to hear from you. Apply now to join Oxford Instruments Imaging & Analysis.
Marketing Technology, Data & Automation Manager in Belfast employer: Oxford instruments
Oxford Instruments is an exceptional employer, offering a dynamic work environment where creativity and technical expertise thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to collaborate with industry leaders in a supportive culture that values innovation. Located in a vibrant area, the company provides unique advantages such as flexible working arrangements and a commitment to work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Technology, Data & Automation Manager in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Oxford instruments and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Oxford instruments are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Oxford instruments on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Oxford instruments. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Technology, Data & Automation Manager in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Oxford instruments. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Oxford instruments:Show us that you’ve done your homework! In your application, briefly mention what you admire about Oxford instruments’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Oxford instruments
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Oxford instruments will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Oxford instruments, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
