At a Glance
- Tasks: Create and optimise digital content for our new website, focusing on SEO, AEO, and GEO principles.
- Company: Join Oxford Instruments, a leader in advanced materials and scientific innovation.
- Benefits: Enjoy hybrid working, career development opportunities, and a collaborative culture.
- Other info: Be part of a diverse team committed to innovation and continuous improvement.
- Why this job: Make an impact by transforming complex information into engaging content that drives visibility.
- Qualifications: Experience in content marketing and strong SEO knowledge are essential.
The predicted salary is between 31500 - 38500 £ per year.
12 month fixed term contract
Location: Belfast, High Wycombe or Bristol
Hybrid working: 2 to 3 days per week onsite, depending on location
About Oxford Instruments
Oxford Instruments enables the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. Our technologies support innovation across areas including advanced materials, clean energy, medical research, space exploration and next-generation electronics.
Our Imaging & Analysis business brings together high-performance light and materials measurement solutions, combining advanced developments in sensors, electronics, optics and software. Through our imaging, spectroscopy and microscopy technologies, we help customers capture low-light signals, high-speed events and complex material structures with exceptional precision.
About The Role
This is an exciting opportunity to play a hands‑on role in the development of content for the new Oxford Instruments website. As SEO, AEO & GEO Content Executive, you will help create and optimise digital content that improves visibility across traditional search engines, answer engines and emerging AI‑powered search experiences. You will work closely with product managers, marketing teams, technical specialists, content contributors and agency partners to ensure content is clear, structured, searchable and relevant to customers. The role will focus primarily on new website content development, while also supporting optimisation of existing content, content governance and stakeholder enablement across the business.
Key responsibilities
- Support the creation of content for the new Oxford Instruments website, embedding SEO, AEO and GEO principles from the outset.
- Translate technical and scientific subject matter into clear, customer-focused digital content.
- Support content audits and identify opportunities to redevelop, optimise or create content as part of the website programme.
- Develop and improve page content, metadata, FAQs, summaries and supporting content in line with agreed frameworks.
- Help structure website content to support search visibility, answer engine discovery and AI‑powered search experiences.
- Support content migration activities, helping to maintain quality, consistency and search visibility during the transition to the new website.
- Work with external SEO, digital and website agency partners to ensure recommendations are incorporated into content plans.
- Act as an internal advocate for SEO, AEO and GEO content best practice.
- Create practical guidance, templates and checklists to help internal stakeholders produce effective digital content.
- Review stakeholder‑drafted content and recommend improvements to readability, structure, customer relevance and search performance.
- Monitor content performance using analytics, search and website reporting tools.
- Identify opportunities to improve existing content based on user behaviour, search trends and performance data.
- Stay informed about developments in SEO, AEO, GEO and AI‑driven search behaviour, sharing relevant insights with stakeholders.
About You
You will be a confident digital content professional with strong SEO knowledge and the ability to turn complex technical information into engaging, accessible and search‑optimised content. You do not need to be a deep technical specialist, but you will be comfortable working with engineers, product managers and subject matter experts to understand complex products and communicate their value clearly to customers. You will be curious about how search is evolving and interested in how AI‑powered discovery is changing the way customers find information. You will enjoy collaborating across teams, influencing stakeholders and helping others apply content best practice in a practical and approachable way.
Essential Requirements
- Experience in content marketing, SEO, digital content or a related discipline.
- Good working knowledge of SEO principles and how to apply them to website content.
- Strong writing, editing and proofreading skills.
- The ability to simplify complex technical or scientific information for a customer audience.
- Experience creating or optimising website content, including page copy, metadata, summaries and FAQs.
- Confidence working with stakeholders across marketing, product, technical and digital teams.
- Familiarity with website analytics, search performance data or content management systems.
- A structured, organised approach and attention to detail.
- A collaborative style, with the ability to coach and support colleagues on content best practice.
Desirable Skills And Experience
- Experience in a B2B, technical, scientific, engineering or manufacturing environment.
- Experience using tools such as GA4, Google Search Console, SEMrush, Ahrefs or Screaming Frog.
- Familiarity with CMS platforms and website content migration projects.
- An interest in Answer Engine Optimisation, Generative Engine Optimisation and AI‑driven search trends.
- Experience working with external SEO, web or digital agencies.
- Experience creating content guidance, templates or editorial standards.
- Experience using content or design tools such as Canva.
Working at Oxford Instruments
At Oxford Instruments, you will be part of a collaborative, innovative and purpose‑led organisation where people are encouraged to contribute ideas, solve problems and make an impact. We support our employees to make the right decisions, develop their careers and reach their full potential. Our culture is built around innovation, collaboration, customer focus and continuous improvement.
Equal opportunities
Oxford Instruments is an equal opportunities employer. We are committed to building an inclusive workplace where everyone is valued, respected and supported to achieve their potential. We welcome applications from candidates of all backgrounds and are happy to discuss any reasonable adjustments needed during the recruitment process.
SEO, AEO & GEO Content Executive in High Wycombe employer: Oxford Instruments plc
Oxford Instruments plc is an exceptional employer located in Belfast, offering a dynamic hybrid working model that promotes work-life balance. With a strong commitment to diversity and inclusion, employees are encouraged to grow within a collaborative environment, benefiting from a comprehensive package that supports both professional development and personal well-being. Join a team that is at the forefront of scientific innovation, making meaningful contributions to research and industry.
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