Head of Earned, Shared & Paid Digital

Overview

Oxfam is a global movement of people working together to end the injustice of poverty.

The Role: Oxfam is looking for a visionary Head of Earned, Shared, and Paid Digital to lead the charge in amplifying our impact, influence, and income across digital platforms. As our Head of Earned, Shared, and Paid (ESP) Digital, you\\\’ll shape and deliver the strategic direction of Oxfam\\\’s digital presence beyond owned channels. You\\\’ll lead a high-performing, cross-channel team to drive innovation, engagement, and growth across paid media, influencer partnerships, social platforms, and beyond. You\\\’ll be responsible for maximising our digital footprint to support fundraising, advocacy, and supporter engagement — all in alignment with Oxfam\\\’s feminist principles and commitment to systemic change.

What we are looking for

We\\\’re looking for a candidate who cares about Oxfam\\\’s mission to end poverty and is personally aligned to our feminist principles and values of empowerment, accountability and inclusion. The post holder will undertake the appropriate level of training and is responsible for ensuring that they understand and work within the safeguarding policies of the organisation. Oxfam GB also participates in various screening procedures as part of our recruitment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures. We are committed to ensuring diversity and gender equality within our organisation and encourage applicants from diverse backgrounds to apply.

About us

Oxfam is a global community who believe poverty isn\\\’t inevitable. It\\\’s an injustice that can be overcome. We are a diverse group of people working in areas such as humanitarian aid, development, campaigning and policy. We are committed to equality, diversity and inclusion across our staff, partners and volunteers. We aim to become a more diverse workforce to tackle global challenges.

Responsibilities

• Lead and deliver digital strategies across earned, shared and paid channels to optimise income and supporter engagement across digital platforms.
• Manage and upskill cross-channel teams; drive performance and development, including increasing diversity and inclusion in teams and workplaces.
• Develop and execute innovative paid media, influencer partnerships, social and other digital initiatives aligned with fundraising, advocacy, and engagement goals.
• Ensure effective crisis and reputation management within digital channels.
• Collaborate with stakeholders across organisations to deliver high-impact, multi-channel ESP digital campaigns.

Qualifications and Attributes

• Experience of managing performance of others and helping people to develop and grow, including increasing diversity and inclusion in teams and workplaces.
• Lived experience or evidence of learning/action on anti-racism and inequalities.
• Proven experience delivering digital strategies optimising income across digital channels and increasing supporter engagement.
• Experience leading and upskilling cross-channel teams.
• Knowledge of new platforms and customised earned, shared and paid approaches.
• Evidence of increasing influence and income through digital.
• Proven experience in crisis and reputation management within digital channels.
• Proven experience developing high-performing, multi-channel ESP digital strategies and campaigns.
• Excellent stakeholder management and communication skills.
• Passion for Oxfam\\\’s work.

Benefits

We offer a competitive salary and a range of benefits including flexible working options, generous pension, annual leave, additional leave allowances, sick pay, life assurance, and other benefits. We provide Learning & Development opportunities, including courses, e-learning, coaching and mentoring, and more. We support flexible working arrangements where possible.

How to apply

As part of your online application, please upload your up-to-date CV and a cover letter explaining your suitability against the essential criteria in the job profile.

Safeguarding and equality

Oxfam is committed to safeguarding and promoting the welfare of children, young people, and adults in need of protection. All offers of employment are subject to satisfactory references and appropriate checks, including criminal records and terrorism finance checks. We may request information from previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment or incidents under investigation when the applicant left employment. We are committed to diversity and gender equality and encourage applicants from diverse backgrounds to apply.