Area Sales Manager - South West in England

We’re Hiring: Area Sales Manager South West, United Kingdom | £45,000 - £50,000 DOE | Full-time

At OX Tools, we’re not just about tools, we’re about building something bigger. Our vision is to bring the strength of the OX to every tradesperson through passion, design, and relentless pursuit of innovation. Our tools are instinctively recognised as Tough, Dynamic, Different and so are our people.

The Role: We’re looking for a driven Area Sales Manager to take ownership of our South West territory and deliver profitable growth. In this field-based role, you’ll develop existing accounts, win new business and maximise sales across the full OX product range. You’ll manage your territory strategically, maintaining strong customer relationships, executing promotions and new product launches, and achieving monthly and annual targets. If you’re commercially minded, target-driven, and ready to own your region, this is your opportunity to make a real impact.

Key Responsibilities:

• Maximise Sales & Profits – Grow customer sales across all OX product categories, delivering profitable gross margin returns and achieving territory annual budgets.
• Territory Mastery – Manage your region to hit monthly, quarterly and annual targets while ensuring excellent customer coverage and service levels.
• Be a Sales Dynamo – Maintain a structured call cycle, meet daily KPIs and continuously identify new business opportunities within your territory.
• Lead Key Account Growth – Support and present National and Key Account initiatives to drive growth expectations set by senior leadership.
• Data-Driven Selling – Utilise CRM systems (Salesforce & Sales-I) daily to analyse customer data, track performance and maximise “Live the Trade” growth opportunities.
• Promote & Grow – Present OX promotional activities to increase sales, expand shelf space and strengthen in-store brand presence.
• New Product Champion – Introduce new product launches consistently and ensure quarterly objectives are achieved.
• Strategic Resource Management – Effectively manage Merchandisers, Trade Shows Product Management support and in-store training initiatives.
• Brand Ambassador – Drive OX marketing initiatives, grow social media exposure in line with company guidelines and represent the brand at trade events and customer engagements.

What We’re Looking For:

• Field Sales Experience – Experience in field sales or account management. Construction or tool industry experience is advantageous but not essential.
• Proven Sales Track Record – A strong track record of growing accounts, winning new business and achieving sales targets.
• CRM Proficiency – Comfortable using CRM systems such as Salesforce to manage activity and drive performance.
• Relationship Builder – Strong interpersonal and influencing skills with the ability to build relationships across all levels.
• Exceptional Communication Skills – Clear and confident communication skills, both written and verbal.
• Self-Starter Mentality – Driven, organised and motivated to exceed targets and identify new opportunities.
• Resilient Mindset – Positive, adaptable and able to thrive in a fast-paced, target-driven environment.
• Full Driving Licence – Essential. Occasional travel outside the territory may be required.

Why Join Us?

• Competitive salary with performance-based incentives.
• Opportunity to work in a fast-paced, innovative, and supportive environment.
• Ongoing professional development and career growth opportunities.
• 23 days Annual Leave progressing to 28 days based on time served.
• Birthday off.
• Volunteer Leave.

If you’re ready to take your sales career to the next level and make a significant impact, we want to hear from you! Apply now and join a brand that’s shaping the future of tools.