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- Tasks: Lead new business outreach and manage client relationships in a dynamic experiential agency.
- Company: Join a well-established experiential agency known for connecting brands with innovative talent.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of an exciting team, work on impactful projects, and shape the agency's future.
- Qualifications: Experience in agency life, strong networking skills, and a proven track record in business development.
- Other info: This role offers a chance to drive organic growth and lead complex experiential campaigns.
The predicted salary is between 72000 - 84000 ÂŁ per year.
Senior Account Director / New Business Director (experiential)
Senior Account Director / New Business Director (experiential)
5 days ago Be among the first 25 applicants
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This range is provided by OWL. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Connecting Brands and Agencies with Game-Changing Talent – Backed by Deep Industry Roots and Proven Networks
Senior Account Director / New Business Director (Experiential Agency)
Location: London
Type: Full-time
Are you commercially driven with a great network and a passion for unlocking new business?
We’re working with a dynamic, well established experiential agency that’s looking for someone with hustle, charm, and a strategic mindset to drive growth, open doors, and build lasting client relationships .
This is a brand new hybrid role blending account leadership with business development . You’ll be hands-on, visible with clients, and central to both maintaining high delivery standards and driving new commercial opportunities. Working closely with the Managing Director, you’ll take a lead in expanding the agency’s reach and deepening relationships with blue-chip clients.
The Role
They’re looking for a go-getter – someone confident and proactive, who brings a proven track record of pitching, leading, and delivering outstanding work in the experiential space. You’ll be:
- Leading the charge on new business outreach – proactively approaching both new and existing contacts
- Building and nurturing strong, long-term client relationships
- Actively involved in new business meetings and pitches , helping shape the agency’s story and win work
- Working closely with the Managing Director, taking the lead on key new business elements
New Business & Client Growth
- Lead proactive outreach and build a pipeline of new opportunities
- Drive organic growth within existing accounts
- Shape and deliver compelling pitches that win work
- Work directly with senior leadership to define and execute business development strategy
Experiential & Account Direction
- Lead complex experiential campaigns from start to finish
- Strong ability to articulate the value of brand experience and its role within the strategic marketing mixEnsure seamless delivery across strategy, creative, ops, and production
- Maintain a high level of craft, detail, and client service throughout
Account & Project Management
- Manage multiple live work-streams without compromising quality
- Delegate efficiently and keep projects on time, on brief, and within scope
- Connect internal teams and resources to deliver effectively
- Confidently own the briefing process and support the team in delivering creative excellence
Client Leadership & Strategy
- Act as a trusted point of contact for senior clients
- Understand the full scope of their brand, objectives, and challenges
- Understand your client’s business so that you are in the best possible position to advise, challenge and upsell
- Demonstrate strong strategic thinking that connects creative ideas to business impact
- Be inquisitive about your clients and what else they’re up to. Understand which other agencies they work with and how the relationship is working.
- Instil confidence by showcasing your understanding of the client’s brand/business when “selling” the idea to them.
Finance & Commercial Oversight
- Manage scopes, fee negotiations, and profitability across projects
- Oversee accurate job setup, PO and invoice processes
- Maintain commercial discipline and financial visibility within the team
- Clear understanding of driving client account profitability, scoping and negotiating fees for projects and understanding feasibility.
- Support on delivering a target of 10% YOY organic growth
You Are:
- A natural networker and connector – trusted, persuasive, and well-regarded
- Driven, energetic, and commercially savvy – not afraid to knock on doors
- Experienced in agency life
- Deep experience when it comes to pitching and presenting
- Someone who can bring (or build) a valuable contact base
- Strong understanding when it comes to knitting experiential into the broader aims of a marketing programme / campaign
- An excellent and well-rounded project/account manager with a 360 view of brand experience – planning, strategy, ops, staffing, production, finance
If you\’re ready to be part of an amazing team, immerse yourself in a vibrant culture, work on exciting projects, and play a key role in a well-established agency, then apply now! We’d love to hear from you!
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Customer Service
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Industries
Advertising Services, Events Services, and Marketing Services
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Senior Account Director / New Business Director (experiential) employer: OWL
Contact Detail:
OWL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director / New Business Director (experiential)
✨Tip Number 1
Network like a pro! Reach out to your existing contacts in the experiential industry and let them know you're on the lookout for new opportunities. Attend industry events or webinars to meet potential clients and colleagues who can help you get your foot in the door.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past successes in pitching and delivering experiential campaigns. Use this as a conversation starter when meeting with potential clients or during networking events.
✨Tip Number 3
Stay informed about industry trends! Follow relevant blogs, podcasts, and social media channels to keep up with the latest developments in experiential marketing. This knowledge will help you engage in meaningful conversations with clients and demonstrate your strategic thinking.
✨Tip Number 4
Be proactive in outreach! Don’t wait for opportunities to come to you; instead, identify potential clients and reach out directly. Craft personalised messages that highlight how your skills can address their specific needs and challenges.
We think you need these skills to ace Senior Account Director / New Business Director (experiential)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management and business development, particularly in the experiential sector. Use specific examples of successful campaigns you've led or contributed to.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for unlocking new business and building client relationships. Mention how your skills align with the role's requirements and provide examples of your strategic mindset and networking abilities.
Showcase Your Achievements: In both your CV and cover letter, quantify your achievements where possible. For instance, mention any percentage growth in accounts you managed or successful pitches that resulted in new business wins.
Research the Agency: Familiarise yourself with the agency's work, values, and recent projects. This knowledge will help you tailor your application and demonstrate your genuine interest in the role during the interview process.
How to prepare for a job interview at OWL
✨Showcase Your Network
As a Senior Account Director, your ability to connect with others is crucial. Be prepared to discuss your existing network and how you can leverage it to benefit the agency. Highlight specific examples of how you've built relationships in the past.
✨Demonstrate Strategic Thinking
This role requires a strategic mindset. During the interview, articulate how you have successfully integrated experiential marketing into broader campaigns. Share examples that showcase your ability to think critically and connect creative ideas to business outcomes.
✨Prepare for Pitching Scenarios
Expect to engage in discussions about pitching and presenting. Prepare a mini-pitch for a hypothetical client or project relevant to the agency's work. This will demonstrate your hands-on approach and ability to shape compelling narratives.
✨Understand Financial Oversight
Familiarise yourself with financial aspects such as fee negotiations and project profitability. Be ready to discuss how you have managed budgets in previous roles and how you plan to maintain commercial discipline while driving growth.
