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- Tasks: Lead creative campaigns in sports and entertainment, collaborating with diverse teams.
- Company: Join a top London agency known for immersive sports marketing and engaging content.
- Benefits: Enjoy a hybrid working model and competitive salary, plus opportunities for growth.
- Why this job: Be at the forefront of culture, driving fan engagement and brand success.
- Qualifications: Senior experience in art direction, especially in sports marketing and content creation.
- Other info: Work in a dynamic environment with a passionate team dedicated to exceptional results.
The predicted salary is between 48000 - 72000 £ per year.
Location: Central London
Hybrid Working Model: Circa 2-3 days on site per week
Salary: Circa £60-80k depending on experience
Contract: Full-time
We are thrilled to be supporting one of London's leading experiential agencies with this growth hire. With incredible brand relationships in fan culture in sports, music, gaming and beyond, you will be concepting and executing creative campaigns that are at the forefront of culture - driving fan engagement and brand success.
As a Lead Art Director, you will be beyond confident working independently but also productive in bespoke partnerships with colleagues in copy, tech, strategy, social/influencers and beyond.
About Us: As a dynamic and innovative agency specialising in sports marketing, with a focus on experiential and content marketing, we pride ourselves on creating immersive and engaging campaigns that connect brands with their target audience in the world of sports and entertainment. Our team is passionate, creative, and dedicated to delivering exceptional results for our clients.
Position Overview: We are seeking a highly skilled and experienced Lead Art Director to join our team. The ideal candidate will bring a wealth of creativity, strategic thinking, and leadership to drive the visual direction of our campaigns. You will play a pivotal role in conceptualising and executing visually stunning and compelling experiences that resonate with sports/entertainment enthusiasts and captivate our clients' target demographics.
Responsibilities:
- Creative Leadership: Lead the creative vision for experiential and content marketing campaigns, ensuring alignment with brand objectives and client expectations. Collaborate with cross-functional teams, including strategists, copywriters, and account managers, to bring concepts to life.
- Campaign Development: Conceptualise and design high-impact, immersive experiences for live events, activations, and digital platforms. Create visually compelling content across various mediums, including print, digital, and social media.
- Brand Consistency: Ensure the visual consistency and integrity of brand identities across all touchpoints. Provide guidance and mentorship to junior designers, fostering a collaborative and creative work environment.
- Client Interaction: Act as a key point of contact for clients, presenting and articulating creative concepts effectively. Incorporate client feedback and insights into the creative process, maintaining strong client relationships.
- Trend Awareness: Stay abreast of industry trends, emerging technologies, and creative best practices to continually enhance the agency's creative capabilities.
Qualifications:
- Established Senior level experience in art direction, with a significant focus on sports marketing, experiential marketing, and content creation.
- Portfolio: A strong portfolio showcasing a diverse range of creative work, including experiential campaigns, digital content, and branding initiatives.
- Technical Skills: Proficiency in industry-standard design software (Adobe Creative Suite, etc.). Knowledge of the latest design trends and technologies.
- Leadership: Proven experience leading and inspiring creative teams. Excellent communication and presentation skills.
Lead Creative (Sports/Ents - Experiential/Content) employer: OWL
Contact Detail:
OWL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Creative (Sports/Ents - Experiential/Content)
✨Tip Number 1
Network within the sports and entertainment industry. Attend events, workshops, and conferences where you can meet professionals in experiential marketing. Building relationships with people in the field can lead to valuable insights and potential job opportunities.
✨Tip Number 2
Showcase your creativity through personal projects or collaborations. Create a portfolio that highlights your ability to conceptualise and execute immersive experiences. This will demonstrate your skills and passion for the role, making you stand out to potential employers.
✨Tip Number 3
Stay updated on the latest trends in experiential marketing and design. Follow industry leaders on social media, read relevant blogs, and subscribe to newsletters. This knowledge will not only enhance your creative vision but also show your commitment to the field during interviews.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully managed creative teams in the past. Be ready to share specific examples of how you've fostered collaboration and innovation, as this is crucial for the Lead Art Director role.
We think you need these skills to ace Lead Creative (Sports/Ents - Experiential/Content)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in art direction, particularly in sports marketing and experiential campaigns. Use specific examples that demonstrate your creative leadership and ability to collaborate with cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and entertainment. Discuss how your creative vision aligns with the agency's objectives and mention any notable projects that reflect your skills in conceptualising immersive experiences.
Showcase Your Portfolio: Include a strong portfolio that features a diverse range of your work, especially projects related to experiential marketing and content creation. Highlight campaigns that demonstrate your ability to create visually compelling content across various mediums.
Research the Agency: Familiarise yourself with the agency's previous campaigns and their approach to brand engagement. This knowledge will help you tailor your application and show how you can contribute to their creative vision.
How to prepare for a job interview at OWL
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best work, especially projects related to experiential marketing and sports. Be prepared to discuss the thought process behind each piece and how it aligns with brand objectives.
✨Demonstrate Collaborative Spirit
Since the role involves working closely with cross-functional teams, share examples of successful collaborations in your past roles. Highlight how you’ve effectively partnered with copywriters, strategists, and other creatives to bring concepts to life.
✨Stay Current with Trends
Research the latest trends in sports marketing and experiential content before the interview. Being able to discuss recent campaigns or technologies that excite you will show your passion for the industry and your commitment to staying ahead.
✨Prepare for Client Interaction Scenarios
As client interaction is key in this role, think of examples where you've successfully presented creative concepts to clients. Be ready to discuss how you handle feedback and maintain strong relationships while ensuring brand consistency.
