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- Tasks: Lead marketing initiatives and communications for a global manufacturing company.
- Company: Join a dynamic global manufacturing business with a strong reputation in the industry.
- Benefits: Enjoy competitive salary, flexible work options, and travel opportunities.
- Why this job: Be at the forefront of digital marketing strategy and make a real impact.
- Qualifications: 5+ years in B2B digital marketing with expertise in SEO and CRM systems required.
- Other info: Collaborate with cross-functional teams and manage external vendors for successful project delivery.
The predicted salary is between 36000 - 60000 £ per year.
Location: Head Office Birmingham/ Flexible
Full-time, Permanent
Salary: Competitive + Company Benefits
Travel Required: Some travel required to overseas sites
I am delighted to be working with a global manufacturing business who are looking for a Marketing & Communication Manager to join the business. As the Marketing & Communications Manager you will be pivotal in overseeing marketing initiatives and communications across the entire product range and global territories. This includes managing the creation of promotional materials, executing marketing campaigns, and supporting exhibitions.
The role involves leading digital marketing efforts across various platforms, coordinating work with external vendors, and ensuring timely delivery of projects. The Marketing Manager will also collaborate with content teams to produce relevant publications and ensure consistent messaging. The ideal candidate will have strong leadership skills, expertise in both traditional and digital marketing, and the ability to work cross-functionally to achieve business goals.
Job Description
- Digital Marketing Strategy: Develop and lead the digital marketing strategy across multiple business units, ensuring a customer-centric approach to all online activities. Focus on maximizing the impact of digital campaigns, including SEO, SEM, and paid advertising.
- Website Management & SEO: Oversee the management of all company websites, working closely with content teams to ensure high-quality, relevant content is published. Lead the SEO strategy to drive organic traffic and improve the group’s online visibility.
- Content Creation & Collaboration: Partner with internal content generation teams to create compelling content that aligns with the companies’ brand identity and objectives. Ensure content is optimized for both search engines and user engagement across websites and social media platforms.
- Integration with CRM Systems: Manage the integration of marketing efforts with in-house systems, such as MS Dynamics CRM, to ensure efficient data management, lead nurturing, and alignment with commercial strategies.
- Social media & Email Marketing: Lead the planning and execution of social media campaigns and email marketing initiatives. Develop engaging content that resonates with targeted audiences and ensures compliance with GDPR regulations.
- Performance Monitoring: Use digital analytics tools to track the performance of campaigns, websites, and social media efforts. Provide detailed reports on KPIs and adjust strategies based on data insights.
- Budget & Vendor Management: Oversee the marketing budget for digital campaigns, ensuring cost-effectiveness. Work with external subcontractors and vendors to ensure timely delivery of services and adherence to budget.
- Brand Compliance: Ensure all external communications, including social media and digital content, adhere to brand guidelines and maintain consistency across all touchpoints.
Essential Experience & Qualifications:
- Experience: Minimum 5 years of hands-on experience in B2B digital marketing, with a strong focus on digital platforms, SEO, website management, and CRM systems (preferably MS Dynamics).
- Skills: Expertise in CMS systems (such as Craft CMS), digital marketing trends, and platforms like Google Analytics, social media management, and email marketing tools.
- Communication: Strong written and verbal communication skills, with the ability to create and present marketing reports and strategy updates to senior management.
- Collaboration: Proven ability to work cross-functionally with content, product, and sales teams, as well as manage relationships with external suppliers and agencies.
- Organizational Skills: Excellent project management skills with a proven ability to manage multiple priorities and meet deadlines.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
- Industries: Manufacturing, Industrial Machinery Manufacturing, and Construction
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Marketing Communications Manager employer: Owen Daniels
Contact Detail:
Owen Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in B2B contexts. Understanding SEO, SEM, and the nuances of managing CRM systems like MS Dynamics will give you a competitive edge.
✨Tip Number 2
Showcase your experience with content creation and collaboration. Be ready to discuss specific campaigns you've led and how you worked cross-functionally with teams to achieve business goals.
✨Tip Number 3
Prepare to demonstrate your project management skills. Think of examples where you successfully managed multiple priorities and met tight deadlines, as this is crucial for the role.
✨Tip Number 4
Highlight your ability to analyze data and adjust strategies based on insights. Being able to present detailed reports on KPIs will show that you're results-driven and can optimize marketing efforts effectively.
We think you need these skills to ace Marketing Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B digital marketing, SEO, and website management. Use specific examples that demonstrate your expertise in managing digital campaigns and working with CRM systems.
Craft a Compelling Cover Letter: Write a cover letter that showcases your leadership skills and ability to collaborate cross-functionally. Mention specific projects where you successfully executed marketing strategies and how they aligned with business goals.
Showcase Your Digital Marketing Knowledge: In your application, emphasize your familiarity with digital marketing tools and platforms like Google Analytics and social media management. Provide examples of how you've used these tools to drive campaign success.
Highlight Project Management Skills: Demonstrate your organizational skills by detailing how you've managed multiple priorities and met deadlines in previous roles. Include any relevant metrics or outcomes that showcase your project management success.
How to prepare for a job interview at Owen Daniels
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your hands-on experience with B2B digital marketing. Highlight specific campaigns you've led, focusing on SEO, website management, and CRM systems like MS Dynamics. This will demonstrate your capability to develop and lead the digital marketing strategy effectively.
✨Prepare for Cross-Functional Collaboration
Since the role requires working closely with content, product, and sales teams, think of examples where you've successfully collaborated across departments. Share how you managed relationships with external vendors and how that contributed to project success.
✨Demonstrate Strong Communication Skills
Practice articulating your marketing strategies and results clearly. Be ready to present marketing reports or updates as if you were addressing senior management. This will showcase your ability to communicate effectively in a professional setting.
✨Highlight Your Project Management Abilities
Discuss your organizational skills and how you've managed multiple priorities in past roles. Provide examples of how you met deadlines while overseeing various marketing initiatives, which is crucial for this position.
