At a Glance
- Tasks: Lead innovative CRM campaigns to boost smart meter installations and drive customer engagement.
- Company: Join OVO, a forward-thinking company tackling the climate crisis with a diverse team.
- Benefits: Enjoy a competitive salary, flexible benefits, and 34 days of holiday.
- Other info: Be part of an inclusive culture that values diverse perspectives and encourages personal growth.
- Why this job: Make a real impact on sustainability while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in CRM and marketing, with a data-driven mindset and strong collaboration skills.
The predicted salary is between 45000 - 55000 £ per year.
Role: CRM Campaigns Lead – Smart Meter Growth
Team: CRM, within Growth Team
Contract Type: Fixed Term Contract
Experience: Expert
Reporting to: Senior CRM Manager
Sponsorship: Unfortunately we are unable to offer sponsorship for this role.
This role in 3 words: Performance, Customer, Innovative
Top 3 qualities for this role: Organised, Adaptability, Strategic thinking
Where you’ll work: Depending on the needs of your business area, we expect hub based people to be in the office at least once a week, and to go to OVO Connection events in-person. You’ll be assigned to the closest one of our three hub offices, Bristol, Glasgow, or London; unless your role requires field‑based work. Each hub has accessible spaces to park your laptop, is designed to inspire people, help them connect and bring big ideas to life.
Our inclusive culture: Everyone belongs at OVO. At OVO, we are on a mission to solve one of humanity’s biggest challenges, the climate crisis. And we know it takes all of us to change the world. That’s why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.
Teamworking for the planet: Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how: The CRM team is responsible for ensuring we maximise our relationships with our customers. This is core to OVO’s ambition to be Britain’s decarbonisation partner – helping us better understand our customers and take them on the path to zero carbon. CRM helps set customer strategies, communicate and engage with our existing customer base through designing customer interventions which are personalised, relevant, timely and across multiple channels.
This role in a nutshell: Within a CRM team at the forefront of OVO’s decarbonisation mission, you will create and deliver activity that supports our smart meter installation target. Your approach will be data driven and aligned with other areas of the business. You will focus on the outputs that are measurable and drive business performance. You will be responsible for development and execution of CRM campaigns within a fast‑paced, collaborative environment. This role reports to the Senior CRM Manager and is responsible for key CRM activity to support our Smart Meter booking targets.
Your key outcomes:
- Effective CRM Strategy Execution: Successfully design and implement engaging and effective CRM programmes that drive Smart meter bookings.
- Data‑Driven Decision Making: Ability to be inquisitive about our customer audience and develop statistically valid tests based on proposed hypotheses.
- Cross‑Functional Collaboration: Establish strong relationships with internal and external stakeholders to align CRM strategies with broader business goals.
- Agile approach according to demands: Prioritise work and provide accurate updates to the Senior Manager – ensuring stakeholder expectations are managed appropriately.
- Process Improvement & Efficiency: Proactively work with other members of the Smart CRM team to optimise ways of working, streamline processes and simplify complex customer journeys to improve campaign speed‑to‑market.
- Briefing: Expected to write best‑in‑class creative briefs designed to deliver performance‑driven communications across multi‑channel opportunities.
- Delivery process end‑to‑end: Manage the entire delivery process for campaigns across all channels, which includes briefing data campaign automation teams, overseeing email builds, and ensuring call centre readiness.
- Reporting and analysis: Work with reporting and analytics to deliver forecasts for activity, understanding in‑flight optimisation and measuring the weekly performance of these activities.
- Drive continuous performance uplift by designing and executing a rigorous, measurable Test and Learn programme across all Smart communications.
Qualifications:
- Proven experience in CRM and in developing marketing plans.
- Proficiency in the execution of email and direct mail campaigns.
- Experience in forecasting campaigns and the ability to develop business cases for proposed strategies.
- Ability to develop data‑driven customer contact strategies.
- Thrives in a performance marketing environment.
- Self‑starter who can take action to deliver against a clear objective.
- Willingness to step outside of your comfort zone.
What’s in it for you: We’ll pay you between £45,000 and £55,000, depending on your specific skills and experience. You’ll be eligible for an on‑target bonus of 15% as part of our OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal. We also offer flexible benefits and progressive policies:
- 34 days of holiday (including bank holidays).
- For your health: healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more.
- For your wellbeing: gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more.
- For your lifestyle: extra holiday buying, discount dining, home & tech loans, and support for your favourite charities with give‑as‑you‑earn donations.
- For your home: up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers.
- For your commute: great deals on ultra‑low emission car leasing, plus our cycle to work scheme and public transport season ticket loans.
- Additional 9% Flex Pay on top of your salary – 4% auto‑enrolled into your pension and 5% available to spend on flexible benefits, add to your pension or take as cash.
Belonging and inclusion: To find better ways to support our people, we listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. We have 8 Belonging Networks at OVO – led by our people, for our people. Join us and play a part, big or small, with any of the Networks.
Department: Commercial, Communications, Brand & Marketing
CRM Campaigns Lead – Smart Meter Growth employer: OVO Group
At OVO, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that champions diversity and innovation. With flexible benefits, generous holiday allowances, and a strong focus on employee growth, our team members are empowered to thrive while contributing to our mission of tackling the climate crisis. Join us in our Bristol, Glasgow, or London hubs, where collaboration and creativity come together to drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaigns Lead – Smart Meter Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching OVO’s mission and values. Show us you’re passionate about decarbonisation and how your skills can help drive our CRM strategies. Tailor your responses to highlight your adaptability and strategic thinking.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online tools to refine your answers. Focus on articulating your experience in CRM and how you’ve successfully executed campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the OVO team and contributing to our mission.
We think you need these skills to ace CRM Campaigns Lead – Smart Meter Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Campaigns Lead role. Highlight your experience in CRM and how it aligns with OVO's mission to drive smart meter bookings. We want to see how you can contribute to our performance-driven culture!
Showcase Your Data Skills:Since this role is all about data-driven decision making, don’t forget to mention any relevant experience you have with analytics and forecasting. We love candidates who can demonstrate their ability to develop customer contact strategies based on solid data insights.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to describe your achievements and how they relate to the key outcomes of the role. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the OVO family!
How to prepare for a job interview at OVO Group
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer relationship management, especially in relation to smart meter growth. Be ready to discuss how you've successfully executed CRM campaigns in the past and how they can be applied to OVO's mission.
✨Showcase Your Data-Driven Mindset
Since this role is all about data-driven decision making, come prepared with examples of how you've used data to inform your strategies. Think about specific metrics you've tracked and how they influenced your campaign outcomes. This will demonstrate your analytical skills and strategic thinking.
✨Emphasise Collaboration Skills
Cross-functional collaboration is key for this position. Be ready to share experiences where you've worked with different teams or stakeholders to achieve a common goal. Highlight your adaptability and how you manage expectations while ensuring everyone is aligned with the CRM strategy.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and how you handle challenges in a fast-paced environment. Think of examples where you've had to adapt quickly or improve processes. This will show your potential employer that you're proactive and can thrive under pressure.
