At a Glance
- Tasks: Lead the insights strategy for gaming advertising and translate data into compelling stories.
- Company: Join Overwolf, a dynamic leader in gaming advertising with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make a real impact in the gaming industry by shaping brand partnerships and insights.
- Qualifications: 7+ years in insights or media strategy, with strong leadership and storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re on the hunt for a sharp, strategic Insights & Measurement Lead to define and drive the Brand Partnerships insights strategy at Overwolf, turning audience intelligence, measurement, and storytelling into a powerful force for gaming advertising.
As our Insights & Measurement Lead, you’ll serve as the senior owner of audience intelligence, strategic storytelling, measurement partnerships, and insights-driven commercial enablement across the Brand Partnerships team. You’ll lead and grow the Insights team, translating data into stories that connect gaming audiences with world-class brands and prove the real commercial value of gaming advertising. This is a high-impact, senior role at the intersection of data, strategy, and commercial growth. You’ll shape how Overwolf tells its story to brands, build scalable measurement capabilities, and leave a measurable mark on the business.
Responsibilities
- Own the Brand Partnerships insights strategy, standards, and roadmap, setting the direction for how the team measures and communicates audience and campaign value.
- Partner with Brand Partnerships teams to deliver insights, narratives, and recommendations needed to win, grow, and retain client partnerships.
- Lead Overwolf's measurement strategy by building strategic partnerships, introducing best-in-class methodologies (Brand Lift, Sales Lift, Foot Traffic, Attention, and beyond), and creating scalable proof that demonstrates the effectiveness of gaming advertising for clients, renewals, and future growth.
- Ensure high-quality storytelling, reporting, and actionable recommendations across all client initiatives, from pre-sale to post-campaign analysis and wrap reports.
- Directly manage and develop Insights team members, mentoring Insights Managers and building a high-performing, insights-driven team.
Requirements
- 7+ years of relevant experience in insights, media strategy, audience research, or a related field.
- 4+ years of people management experience as a Manager or Team Lead.
- Exceptional presentation, storytelling, and executive communication skills, with experience presenting strategic insights to senior stakeholders, agencies, or enterprise clients.
- Experience evaluating, implementing, or managing third-party measurement and research partners, including Brand Lift, Sales Lift, Foot Traffic, and Attention.
- Proven ability to translate complex data into clear, compelling narratives for commercial audiences.
- Strategic thinker with a proactive approach to identifying trends and opportunities.
- Strong cross-functional collaborator, comfortable working across Sales, Marketing, and Product in a fast-paced, global environment.
- Experience working with large datasets and partnering closely with BI, Analytics, or Data teams to transform data into commercial insights.
- UK-based, with availability to overlap with US, EMEA, and HQ teams.
Bonus Points:
- Experience working with brand advertisers, agencies, or media partners.
- Familiarity with gaming audiences, gaming media, or adtech.
- Experience building scalable insights frameworks, reporting standards, or measurement partnerships.
- Experience working with research or measurement providers such as Kantar, Nielsen, Circana, Adelaide, or similar.
Insights & Measurement Lead in London employer: Overwolf
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StudySmarter Expert Advice🤫
We think this is how you could land Insights & Measurement Lead in London
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Overwolf!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
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We think you need these skills to ace Insights & Measurement Lead in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Overwolf, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Overwolf
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Overwolf’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
