At a Glance
- Tasks: Lead customer retention strategies and lifecycle marketing for a global fintech company.
- Company: Join MiFinity, a leading fintech with a focus on innovation and customer engagement.
- Benefits: Enjoy private healthcare, generous pension, remote work allowance, and study leave.
- Other info: Collaborate across teams and drive measurable results in a fast-paced fintech setting.
- Why this job: Make a real impact on customer loyalty and engagement in a dynamic environment.
- Qualifications: 6+ years in B2C retention or CRM with strong analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
Overview
Mi Finity is seeking a commercially minded, data-driven Senior Retention Lead to take ownership of lifecycle marketing, CRM, customer engagement, loyalty and reactivation across our global e Wallet customer base.
This role reports directly to the Chief Marketing Officer and will be accountable for improving activation, repeat usage, customer value and retention performance.
About Mi Finity
Mi Finity is a regulated fintech company offering a wide range of digital payment services to over 1 million users in 223+ countries and territories.
Our e Wallet product is used by 1,200+ brands, and we are licensed by the UK FCA and the Malta MFSA, with offices in Dublin, Malta and Belfast.
At Mi Finity, we combine international reach with local expertise and a sharp focus on security, compliance and product innovation.
Benefits
- Private Healthcare plan post probation.
- Generous Pension Scheme.
- Remote work allowance post probation beginning at 3 weeks in year 1 and increasing with tenure.
- Additional special leave days such as extra day for birthday/moving home, extra days for marriage, graduation, citizenship ceremony.
- Study and Exam Leave to further support career and educational growth.
- Continuous Development Program sponsoring further education through courses and workshops.
- Role Purpose
The Senior Retention Lead will establish senior ownership of customer value from within the Marketing structure.
The role will shift retention from campaign activity to a measurable lifecycle discipline, with Mi Rewards loyalty program forming part of a broader retention, CRM, and engagement remit.
Key Responsibilities
- Own the retention strategy across onboarding, activation, engagement, repeat usage, reactivation and churn reduction.
- Lead CRM and lifecycle marketing using Clevertap as the automation platform.
- Own Mi Rewards as part of the broader retention remit, including segmentation, reward strategy, offer mechanics, reporting and continuous improvement.
- Build customer segmentation and lifecycle journeys based on behaviour, value, market, product usage and lifecycle stage.
- Design and execute retention campaigns across email, push, in-app, SMS and other relevant owned channels.
- Partner with Data/BI to build retention dashboards, define cohorts, track trends and surface actionable insight.
- Run a disciplined testing programme covering A/B testing, dynamic content, personalised offers and journey optimisation.
- Work cross-functionally with Product, Compliance, Customer Support, Commercial and Finance to improve customer value and reduce friction.
- Establish clear governance so that campaigns are compliant, measurable, documented and delivered on time.
Experience and Skills
- 6+ years in B2C retention, CRM, lifecycle marketing, loyalty, customer engagement or a closely related growth role.
- Strong experience with CRM, marketing automation and lifecycle tools such as Clever Tap, Braze, Hub Spot or similar.
- Demonstrable experience improving activation, repeat usage, reactivation, churn or customer value through data-led campaigns.
- Strong analytical capability, including confidence working with cohorts, segments, dashboards and campaign performance data.
- Experience developing loyalty, rewards or customer value programmes is highly desirable.
- Fintech, payments, e Wallet, app, marketplace, subscription or digital product experience preferred.
- Strong stakeholder-management skills and the confidence to challenge Product, Data, Compliance and Commercial teams when customer outcomes require it.
- Comfortable operating as a senior individual contributor initially, while using shared resources effectively.
Senior Retention Lead in Belfast employer: Overview MiFinity
MiFinity is an exceptional employer that prioritises employee well-being and professional growth, offering a comprehensive benefits package including private healthcare, a generous pension scheme, and unique leave days for personal milestones. With a strong focus on continuous development, employees are encouraged to pursue further education through sponsored courses and workshops, all within a dynamic and innovative fintech environment located in vibrant cities like Dublin, Malta, and Belfast. Join us to make a meaningful impact in the digital payment landscape while enjoying a supportive and collaborative work culture.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Retention Lead in Belfast
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Overview MiFinity are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Senior Retention Lead in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Overview MiFinity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Overview MiFinity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Overview MiFinity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Overview MiFinity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Overview MiFinity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Overview MiFinity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
