At a Glance
- Tasks: Lead product marketing, refine messaging, and conduct market research for innovative AI travel solutions.
- Company: Join Oversee, a pioneering company transforming the travel industry with AI technology.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with a dynamic team and access executive leadership directly.
- Why this job: Shape the future of travel while making a real impact in a fast-paced environment.
- Qualifications: 7+ years in product marketing, strong writing skills, and AI tool proficiency.
The predicted salary is between 63000 - 77000 £ per year.
Description
At Oversee, we build practical AI solutions for the $1.6 trillion global travel industry.
For over a decade, we have helped travel agencies and global enterprises cut travel costs and work more efficiently.
Our AI-based reshopping products, Fare Saver for air and Hotel Saver for hotels, track booked trips and automatically rebook them when a better rate becomes available.
Agent See, our agentic AI platform, works alongside travel agents.
It reads traveler requests, handles bookings and changes, and takes on routine servicing tasks, so agents can manage more trips while improving service quality.
We work with the largest travel agencies and fortune 500 companies, supporting over $15B in annual booking volume for more than 11,000 customers in over 60 countries.
If you want to solve real problems with a focused team in a fast-moving market, Oversee is the place to build, grow, and make an impact.
Why join us?
This is the role that owns product marketing at Oversee.
You'll start with products that already work for a defined set of buyers, and your job is to work out who else they are for.
That means real market research, sharper ICP definition, and evidence on where we have product-market fit rather than where we assume we do.
What you find shapes our GTM strategy, it doesn't just describe it after the fact.
From there you own the message and everything downstream of it: positioning, persona and segment messaging, competitive and win/loss insight, and the language that runs through the website, campaigns, outbound and product surfaces.
You'll write the product content that makes a technical capability legible to a commercial buyer, and you'll run launches end to end.
You'll report to the Marketing Director, with direct access to product, sales and the executive team. This is a function to build and own, not a queue of requests to work through.
Come shape the future of travel with us!
What you'll do
- Messaging and positioning
- Refine and build on our existing positioning and messaging framework;
- Own ICP, persona and segment messaging per product across corporate, leisure and partnerships;
- Own product messaging across all markets and verticals;
- Own the language that feeds every digital activity: website, campaigns, paid and organic, outbound sequences, product surfaces.
One source, applied consistently, maintained as products change.
- Market and competitive insight
- Run standing competitive tracking across reshop and agentic AI for travel operations, corporate and leisure;
- Run win/loss as a standing programme rather than a one-off project;
- Run buyer research to sharpen segment understanding;
- Produce market research and evidence on segment fit, with a recommendation attached.
- Product content and copy
- Write product-specific content: product pages, one-pagers, launch material, product-led blog content, and technical explainers;
- Write and edit campaign copy in partnership with Growth Marketing;
- Maintain a content cadence and strategy.
- Onboard new reps on positioning and keep the existing team current as we ship;
- Sit in on sales calls regularly and close the loop on what is working.
- Launches and GTM
- Build and run a repeatable, tiered launch process end to end, so effort matches materiality;
- Coordinate cross-functionally so a launch lands as one motion;
- Run post-launch measurement and retrospectives.
About you
- 7+ years in product marketing, in B2B Saa S, travel technology, or a comparable technical B2B environment;
- A track record of owning positioning and messaging end to end, including the research behind it, not just executing a framework handed to you;
- A strong writer who can produce product pages, battlecards, launch material and technical explainers without a copywriter in the loop;
- AI-native. You use AI tools as part of how you produce work every day, not as something you have experimented with. This is a must-have;
- Comfortable in a category-creation motion where there is no established playbook and the buyer does not yet have a name for the problem;
- Experience working directly with sales: sitting on calls, building material reps actually use, and closing the loop on what works;
- Able to take a technical product and make its value legible to a commercial buyer;
- Self-directed. You can take a broad remit, sequence it yourself, and ship without being managed through it;
- Native English speaker, based in the UK.
Experience marketing to travel agencies, TMCs, OTAs or tour operators is a strong plus, as is experience marketing AI or agentic products.
This role is remote within the UK.
We are proud to be an equal opportunity workplace.
We provide employment opportunities without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status.
Product Marketing Manager employer: Oversee
At Oversee, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Product Marketing Manager, you'll have the opportunity to shape the future of travel technology while enjoying flexible remote work within the UK, competitive benefits, and a commitment to employee growth through continuous learning and development. Join us to make a meaningful impact in a fast-paced environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Oversee and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Oversee are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Oversee on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Oversee. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Oversee. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Oversee:Show us that you’ve done your homework! In your application, briefly mention what you admire about Oversee’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Oversee
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Oversee will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Oversee, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
