At a Glance
- Tasks: Support retail media strategies and drive integrated marketing initiatives for top brands.
- Company: Join Overline, a leading digital marketing consultancy with a focus on retail growth.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Diverse and inclusive workplace committed to employee growth and community impact.
- Why this job: Make a real impact in the retail media landscape and shape brand strategies.
- Qualifications: 6-10 years in retail media or strategy consulting with strong analytical skills.
The predicted salary is between 60000 - 80000 € per year.
Overline is a leading digital marketing consultancy specialising in providing comprehensive marketing solutions to the biggest advertisers across the world. We are a consultancy dedicated to enabling marketing to be a more effective growth engine. Our team is comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing. We advise CMOs, senior marketers, and their teams on strategies that best suit their brand and business visions.
Who You Are
You bring hands‑on experience from within a Retail Media Network (RMN), with a clear understanding of how retailers commercialize media offerings and sell to brands. You also have exposure to in‑store / physical retail environments and understand how retail media connects to merchandising, store execution, and shopper behavior. You are confident operating in retail media environments and can translate that experience into structured, client‑facing strategy work. This is a client‑facing, execution‑focused strategy role responsible for owning key workstreams and contributing to integrated retail transformation initiatives across RMN, brand, GTM, and operating models.
What You Will Do
- Retail & RMN Strategic Support: Support discovery sessions, stakeholder interviews, and synthesis. Translate client inputs into structured analyses and opportunity frameworks. Develop clear articulation of how RMNs must serve brand objectives (sales lift, share growth, ROI, measurement transparency). Ground recommendations in commercial and financial logic, informed by real-world RMN operations.
- Integrated Retail Workstream Ownership: Own defined workstreams across: Brand-to-retail alignment, Retail GTM modernization, In‑housing and operating model assessments. Build supporting analyses, financial models, and executive‑ready materials. Contribute to roadmap development and value modeling.
- Retail Media & Commercial Expertise: Demonstrate understanding of how retail media networks are structured, priced, and sold to advertisers. Retailer revenue models and margin considerations tied to media. Measurement expectations (incrementality, attribution, closed‑loop reporting). Investment decision frameworks used by brand and shopper teams. Ensure RMN strategies reflect real‑world retailer and advertiser expectations.
- Client & Commercial Support: Support workshop preparation and executive presentations. Contribute to proposal development and research for new business. Assist in codifying frameworks and reusable retail media assets.
- Retail IP & Thought Leadership: Contribute to POVs and webinar content. Support in the elevation of firm positioning in retail marketing strategy.
What You Bring
6–10 years in retail media, strategy consulting, commercial strategy, or related roles.
Required:
- Experience working within a Retail Media Network (retailer‑side), with exposure to how media offerings are commercialized and sold to brands.
- Experience on the sell‑side of retail media (e.g., RMN sales, account management, partnerships, or commercial strategy).
- Hands‑on experience in retail media execution and/or strategy, not limited to activation.
- Strong understanding of grocery and/or mass retail media networks.
Preferred:
- Experience with major RMNs such as Walmart Connect, Target Roundel, Kroger Precision Marketing, or similar grocery and mass retail networks.
- Experience working with multiple RMNs or across retailer ecosystems.
- CPG or agency experience as complementary background.
Additional Capabilities:
- Strong analytical and data and insights synthesizing skills; comfortable building structured analyses and light financial models.
- Understanding of brand + performance marketing intersection.
- Ability to communicate clearly in executive‑ready materials.
- Collaborative and comfortable operating in ambiguity with guidance.
At Overline, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and marketing partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Marketing Consultant, Retail Growth employer: Overline
Overline is an exceptional employer that fosters a dynamic and inclusive work culture, empowering its employees to thrive in the fast-paced world of digital marketing consultancy. With a strong focus on professional development, team collaboration, and innovative thinking, Overline offers unique opportunities for growth within the retail media landscape, making it an ideal place for passionate marketing consultants looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Consultant, Retail Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail media space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with hiring managers or during interviews, make sure to highlight your hands-on experience in retail media networks. Share specific examples of how you've driven results and contributed to brand objectives – this will set you apart from the crowd.
✨Tip Number 3
Prepare for those interviews! Research Overline and understand their approach to retail media. Be ready to discuss how your background aligns with their goals and how you can contribute to their integrated retail transformation initiatives. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Overline. Let’s get you that dream job!
We think you need these skills to ace Marketing Consultant, Retail Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in retail media networks. We want to see how your background aligns with the role, so don’t hold back on showcasing relevant projects or achievements!
Showcase Your Analytical Skills:Since this role involves a lot of structured analyses and financial modelling, be sure to mention any specific tools or methodologies you’ve used. We love seeing candidates who can demonstrate their analytical prowess!
Be Client-Focused:Remember, this is a client-facing role! Use your application to illustrate how you've successfully worked with clients in the past. Share examples of how you’ve contributed to client strategies or helped them achieve their goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Overline
✨Know Your RMN Inside Out
Make sure you brush up on your knowledge of Retail Media Networks. Understand how they operate, their pricing structures, and how they sell to brands. Being able to discuss specific examples from your experience will show that you’re not just familiar with the theory but have practical insights to share.
✨Prepare for Client-Facing Scenarios
Since this role is client-facing, practice articulating your thoughts clearly and confidently. Prepare for potential questions about how you would approach stakeholder interviews or discovery sessions. Think about how you can translate complex ideas into structured analyses that clients can easily understand.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical prowess. Bring examples of how you've built financial models or conducted structured analyses in past roles. This will help you stand out as someone who can ground recommendations in commercial logic, which is crucial for this position.
✨Align with Overline's Values
Familiarise yourself with Overline’s commitment to diversity, equity, and inclusion. Be prepared to discuss how you can contribute to this culture. Showing that you align with their values will not only make you a more attractive candidate but also demonstrate your understanding of the company’s ethos.
