At a Glance
- Tasks: Lead content marketing strategies to elevate our brand and drive revenue growth.
- Company: Join Overline, a dynamic company focused on innovative marketing solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Diverse and inclusive workplace committed to growth and equitable outcomes.
- Why this job: Make a real impact by shaping our marketing narrative and collaborating with industry experts.
- Qualifications: 10+ years in marketing with global exposure and strong project management skills.
The predicted salary is between 60000 - 80000 € per year.
A commercially minded marketer who can elevate Overline’s brand and directly fuel pipeline growth. You’ll lead our content engine and drive the marketing programs that support revenue growth - from thought leadership programs to ABM initiatives, events, activations, and sales enablement. You’ll work with internal experts to turn insight into commercially powerful content, manage production through internal and external teams, and activate everything across the channels that matter. Your work will help open doors, accelerate conversations, and demonstrate measurable impact.
This is an individual contributor role, but far from an isolated one - you’ll collaborate closely with the GM, Fractional CMO, SME leaders, the revenue team, and a bench of designers, writers, PR partners, and freelancers to deliver work that drives results. Ideally, the successful candidate will have experience of working with global clients across various regions (US, EMEA, APAC, LATAM).
What You Will Do- Work closely with the Overline leadership team to understand their growth ambitions, current market and competitive position, brand proposition and differentiators, and co-create an appropriate marketing strategy to meet those goals.
- Translating the marketing strategy into actionable marketing plans and delivering on those plans using available resources (internal and external partners).
- Management of outsourced partner for TFAR production and social media amplification assets, and working with internal teams to recruit the podcast guests.
- Managing PR conversations both direct with journalists and via Goodway PR agency.
- Managing the yearly events calendar including budgets, and team allocation for attendance.
- Managing thought leadership/publishing calendar in conjunction with the leadership team, including playbooks and whitepapers ensuring consistent, high-quality output.
- Manage content production through internal and external writers, designers, and partners to deliver high-impact, insight-led outputs that drive engagement, support commercial goals, and demonstrate clear ROI.
- Management of our website (updates to content, SEO and lead tracking).
- Management of our social accounts including creation and trafficking of social assets to support our outbound engagement of ICPs across LinkedIn, YouTube and our Podcast channels.
- Working with the GM to build and manage the yearly marketing budget, tracking spend throughout the year and reporting on this to senior leadership.
- Measurement and reporting on the effectiveness of our marketing strategy and plans, with quarterly reviews with the leadership team on key metrics and growth impact against plans.
- Oversee the development of marketing collateral, brand guidelines (including all creative assets), and sale enablement materials including presentations and pitch materials, case studies and one-pagers.
- Support ABM efforts with tailored content, messaging, and engagement materials for priority accounts.
- Assist the GM and new business development team with managing key industry partnerships such as ISBA, WFA and ANA.
- Continually seeking out ways to improve the effectiveness of our marketing strategy and brand positioning.
- Key tent pole events planning and management in conjunction with external partners, the BD and practice team leads.
- 10+ years of experience in marketing, with global multi market exposure.
- A bachelor's degree in marketing or a related field.
- Strong understanding of full marketing lifecycle and branding principles.
- Fluency in modern marketing principles including the use of AI tools and agents and an understanding of key industry vendors/partners.
- Strong strategic thinking and problem-solving skills.
- Excellent communication and presentation skills.
- Proven ability to manage content production projects and event activations, influence stakeholders, and deliver to deadlines.
- Experienced managing internal and external writers, designers, PR partners, and freelancers.
- Ability to build and maintain strong relationships with clients and partners – ideally maintaining a network in the PR and marketing journalism space.
- A track record of driving growth and meeting or exceeding business goals.
- Ability to analyze data and make informed decisions.
- Strong project management skills and ability to work with cross-functional teams.
- Collaborative, commercially minded, and outcomes-driven.
- Proven track record in sales enablement, ABM, and event marketing.
- Fluency in English, with knowledge of other languages a plus.
At Overline, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and marketing partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Content Marketing Manager employer: Overline
At Overline, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As a Content Marketing Manager, you will have the opportunity to work closely with leadership and cross-functional teams, driving impactful marketing strategies that contribute to our growth ambitions. With a commitment to employee development and a focus on diversity, equity, and inclusion, Overline offers a dynamic environment where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with global clients. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best content marketing projects. Use it as a conversation starter during interviews to demonstrate how you've driven growth and engagement.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to companies you admire, like Overline. Express your interest and share how you can contribute to their marketing goals. You never know what doors might open!
✨Tip Number 4
Prepare for interviews by understanding the company’s brand and market position. Tailor your responses to show how your skills align with their needs, especially in areas like ABM and sales enablement. We want to see your passion for driving results!
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for content marketing shine through! We want to see how excited you are about elevating Overline’s brand and driving growth. Share specific examples of your past experiences that align with our goals.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your experience with global clients and your understanding of the full marketing lifecycle. We love seeing how your unique skills can contribute to our team!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the role. We appreciate a well-structured application that makes it easy for us to see your potential.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Overline!
How to prepare for a job interview at Overline
✨Know Your Audience
Before the interview, research Overline's brand, values, and recent marketing initiatives. Understanding their growth ambitions and market position will help you tailor your responses and demonstrate how your experience aligns with their goals.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed marketing strategies in the past. Highlight your experience with ABM initiatives, thought leadership programs, and event management to show that you can drive results and support revenue growth.
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to share examples of successful collaborations. Talk about how you've managed cross-functional projects and built relationships with internal and external partners to achieve common goals.
✨Measure Your Impact
Be prepared to discuss how you've measured the effectiveness of your marketing strategies in previous roles. Share specific metrics or KPIs you've tracked and how they informed your decision-making, demonstrating your ability to deliver measurable impact.
