Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2C strategy, market research, and oversee product growth initiatives.
- Company: Digital Science is an AI-driven tech company enhancing global research through innovative solutions.
- Benefits: Enjoy a collaborative culture, flexible work options, and opportunities for professional growth.
- Why this job: Join a mission-driven team impacting research globally while developing your strategic leadership skills.
- Qualifications: Experience in B2C markets, data analysis, financial modelling, and strategic planning required.
- Other info: This role offers a chance to shape the future of research technology.
The predicted salary is between 43200 - 72000 £ per year.
Digital Science is an AI-focused technology company providing innovative solutions to complex challenges faced by researchers, universities, funders, industry, and publishers. We work in partnership to advance global research for the benefit of society.
Overleaf is the market-leading scientific and technical writing platform from Digital Science. Loved by over 20 million users, it’s trusted by top research institutions and Fortune 500 companies around the world. Users can collaborate easily with colleagues, track changes in real-time, write in LaTeX code or a visual editor, and work in the cloud or on-premises.
The VP - B2C Markets is a senior member of the B2C Segment leadership team and reports directly to the EVP - B2C Markets. This role sits at the intersection of General Management and Strategy and will work on Overleaf, Papers, and Writefull products.
This role helps define the strategic vision for the B2C market and then works across the organisation with functional business partners to ensure that plans are delivered. Time will be split across strategic planning, oversight of projects and key workstreams, financial budgeting, analysis and reporting.
What you’ll be doing:
- Lead market research and analysis to develop proposals for new B2C commercial opportunities.
- Collaborate with segment and functional teams to estimate resources and costs for strategic initiatives, translating plans into GTM strategies and overseeing execution.
- Identify and cultivate external partnerships to support product growth and new initiatives within the B2C market.
- Support the EVP B2C Markets in shaping and communicating the strategic vision and overarching business strategy for Digital Science in the B2C market.
- Analyze and interpret business KPIs, targets, and historical performance data to identify improvement opportunities and understand current strategies.
- Monitor the implementation of strategic initiatives within the B2C market, ensuring alignment with segment goals and financial targets.
- Prepare financial forecasts for the B2C Segment, including revenue and cost forecasts, and create data visualisations to influence business decisions.
- Develop a deep understanding of Digital Science's B2C solutions and collaborate with other Segment Leaders to provide strategic and operational input to Segment functions.
- Work with functional and segment leads to understand new offerings, ensuring effective go-to-market planning and supporting business cases for enhanced solutions.
What you’ll bring to the role:
- Experience and understanding of B2C markets.
- Ability to extract insights from complex data, create compelling visualisations, and develop strategic hypotheses that influence decisions.
- Skilled in financial modeling, forecasting (revenue and cost), and business performance analysis, including KPI evaluation.
- Experience with competitor analysis, market sizing, and trend evaluation to identify new commercial opportunities.
- Proven track record in identifying and shaping new initiatives, partnerships, and overseeing comprehensive go-to-market strategies.
- Experience in managing execution across multiple initiatives, tracking progress, and resolving issues.
- Experience participating in or leading governance processes to ensure aligned decision-making across functions.
- Deep empathy for end-users and B2C customers, translating feedback into strategic improvements.
- Advanced proficiency in data modeling and business intelligence tools (e.g., Excel/Google Sheets, Tableau, Power BI, Looker).
We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:
- We are brave in the pursuit of better.
- We are collaborative and inclusive.
- We are always open-minded.
- We are from and for the community.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
VP, B2C Strategy & Growth employer: Overleaf Enterprise
Contact Detail:
Overleaf Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, B2C Strategy & Growth
✨Tip Number 1
Familiarise yourself with the B2C market landscape, especially in the tech and research sectors. Understanding current trends and challenges will help you speak confidently about how you can contribute to Digital Science's strategic vision.
✨Tip Number 2
Network with professionals in the B2C space, particularly those who have experience in AI and technology. Engaging with industry leaders can provide insights into the role and may even lead to valuable connections within Digital Science.
✨Tip Number 3
Prepare to discuss your experience with financial modelling and data analysis in detail. Be ready to share specific examples of how you've used these skills to drive business decisions and improve performance in previous roles.
✨Tip Number 4
Showcase your understanding of user empathy by preparing examples of how you've translated customer feedback into actionable strategies. This will demonstrate your alignment with Digital Science's values and your ability to enhance B2C offerings.
We think you need these skills to ace VP, B2C Strategy & Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C markets and strategic roles. Use specific examples that demonstrate your ability to lead market research, develop proposals, and manage execution across initiatives.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of Digital Science's mission and values. Discuss how your background aligns with the role's requirements, particularly your experience in financial modelling and data analysis.
Showcase Your Analytical Skills: Provide examples of how you've extracted insights from complex data in previous roles. Highlight any experience you have with data visualisation tools like Tableau or Power BI, as this is crucial for the position.
Demonstrate Leadership Experience: Illustrate your experience in leading teams or projects, especially in developing go-to-market strategies. Mention any successful partnerships you've cultivated that contributed to product growth in the B2C sector.
How to prepare for a job interview at Overleaf Enterprise
✨Understand the B2C Landscape
Before your interview, make sure you have a solid grasp of the current trends and challenges in the B2C market. Familiarise yourself with Digital Science's products like Overleaf and how they fit into the broader landscape. This will help you demonstrate your industry knowledge and strategic thinking.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Highlight specific examples where your analysis led to successful outcomes, especially in financial forecasting or KPI evaluation. This will show that you can extract insights from complex data, which is crucial for this role.
✨Demonstrate Collaborative Spirit
Since the role involves working across various teams, emphasise your experience in collaboration. Share examples of how you've successfully partnered with different departments to achieve common goals. This aligns with Digital Science's value of being collaborative and inclusive.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic vision and go-to-market strategies. Prepare to articulate your thoughts on how to identify new commercial opportunities and partnerships. This will showcase your ability to think strategically and align with the company's growth objectives.
