At a Glance
- Tasks: Lead B2C product marketing for our Papers solution, crafting strategies and driving user engagement.
- Company: Join Digital Science, a pioneering tech company transforming the research ecosystem with innovative tools.
- Benefits: Enjoy remote work flexibility, collaborative culture, and opportunities to experiment with AI in marketing.
- Why this job: Be part of a mission-driven team that values innovation, inclusivity, and community impact.
- Qualifications: 5+ years in product marketing, strong communication skills, and a passion for AI applications.
- Other info: Applications are welcome from candidates in the UK, Spain, Germany, or Romania.
The predicted salary is between 43200 - 72000 £ per year.
Department: Marketing
Employment Type: Full Time
Location: USA, East Coast (Home based)
About us
We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team.
Your new role
We’re looking for a dynamic, inquisitive, and experienced Product Marketing Manager to lead B2C product marketing for our Papers reference management solution. In this role, you’ll develop and execute go-to-market strategies, craft compelling positioning and messaging, enable sales efforts and support teams, and drive user adoption and engagement across our global user base. We’re especially interested in candidates who are excited to leverage and experiment with AI—both in how we position our products and how we work.
You’ll work cross-functionally with Marketing, Product, Customer Support, and Sales teams to ensure our products are clearly positioned, effectively communicated, and consistently supported in the market. Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly. Please also note that due to business need, we can only accept applications from candidates who live in the following locations: UK, Spain, Germany, Romania.
What you’ll be doing
- Go-to-Market Strategy & Positioning: Plan and execute effective go-to-market (GTM) strategies for product launches and key feature releases. Define product positioning and messaging that resonates with researchers, students, and individual users. Conduct competitive analysis and market research to inform messaging and differentiation. Collaborate with Segment Marketing, Performance Marketing, and Customer teams to ensure alignment across all touchpoints.
- Content & Collateral Development: Create compelling product marketing content including blog posts, case studies, videos, product pages, and in-app messaging. Oversee in-product messaging to improve app engagement and value communication. Work with internal teams and agencies to brief and produce marketing collateral and content to support the buyer journey.
- Cross-Functional Collaboration: Partner with Product, Performance Marketing, Sales, and Customer teams to create and deliver coordinated campaigns and effective product storytelling. Enable Sales and Customer teams support with product-focused materials such as battlecards, playbooks, and presentations. Keep internal teams informed of product launches and positioning through clear communications and launch briefings.
- Market Insight & Performance: Conduct customer and competitor research to inform product strategy and campaign focus. Working with RevOps and Product, track and report on key marketing metrics to optimize future initiatives. Stay up to date with industry trends and customer needs to identify opportunities for growth.
What you’ll bring to the role
- A strategic thinker who’s also hands-on, curious, and driven to get things done.
- Excited by the potential of AI and eager to explore how it can be applied in product marketing.
- Able to juggle multiple priorities and adapt in a fast-paced environment.
- An excellent communicator, both written and verbal, with strong attention to detail.
- Collaborative and comfortable working across teams and functions.
Required skills and knowledge
- 5+ years of product marketing experience, ideally in B2C or SaaS environments.
- Demonstrated success in developing go-to-market strategies and delivering customer-focused messaging.
- Experience with customer research, campaign planning, and sales enablement.
- Strong organizational and time-management skills.
- Fluent in English with excellent writing skills.
- Must be permanently based in UK, Germany, Spain or Romania.
Living our Values
We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:
- We are brave in the pursuit of better.
- We are collaborative and inclusive.
- We are always open-minded.
- We are from and for the community.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Product Marketing Manager – B2C Solutions (Papers) employer: Overleaf Enterprise
Contact Detail:
Overleaf Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager – B2C Solutions (Papers)
✨Tip Number 1
Familiarise yourself with the latest trends in AI and how they can be applied to product marketing. This will not only help you understand the role better but also allow you to discuss innovative ideas during interviews.
✨Tip Number 2
Network with professionals in the B2C and SaaS sectors, especially those who have experience in product marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've developed in the past. Highlight your ability to adapt messaging based on market research and competitive analysis.
✨Tip Number 4
Showcase your collaborative skills by preparing to discuss how you've worked cross-functionally in previous roles. Emphasise your experience in enabling sales teams and creating effective marketing collateral.
We think you need these skills to ace Product Marketing Manager – B2C Solutions (Papers)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in B2C or SaaS environments. Emphasise any previous roles where you developed go-to-market strategies or worked with AI technologies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly your experience with customer research and campaign planning. Mention your excitement about leveraging AI in product marketing.
Showcase Your Communication Skills: Since strong written communication is crucial for this role, ensure your application is free from errors and clearly structured. Use concise language and bullet points to make your achievements stand out.
Highlight Collaborative Experience: Demonstrate your ability to work cross-functionally by providing examples of past collaborations with sales, product, or customer support teams. This will show that you can effectively communicate and coordinate across different departments.
How to prepare for a job interview at Overleaf Enterprise
✨Understand the Company Vision
Before your interview, take some time to research Digital Science and their vision for a collaborative research ecosystem. Be prepared to discuss how your experience aligns with their goals and how you can contribute to their mission.
✨Showcase Your Product Marketing Experience
Highlight your previous product marketing roles, especially in B2C or SaaS environments. Prepare specific examples of successful go-to-market strategies you've developed and how they impacted user engagement and sales.
✨Demonstrate AI Enthusiasm
Since the role involves leveraging AI, be ready to discuss your thoughts on AI's potential in product marketing. Share any relevant experiences where you've integrated AI into your strategies or campaigns.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you've successfully collaborated across departments, and be ready to explain how you can facilitate effective communication and teamwork in this role.