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- Tasks: Lead marketing strategies for the Enterprise segment, driving growth and collaboration.
- Company: Join Digital Science, a pioneering tech company transforming the research ecosystem.
- Benefits: Enjoy remote work flexibility and a supportive, inclusive culture.
- Other info: This is a 14-month maternity cover role; apply quickly as positions may close early.
- Why this job: Be part of a dynamic team tackling major research challenges with innovative solutions.
- Qualifications: 8+ years in marketing, especially in higher education and academic research.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Market Segment Lead – Enterprise (14-month Maternity Cover)
Department: Marketing
Employment Type: Contract
Location: UK (Home based)
Description
Want to join us?
Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly.
- East Coast of the US, within EST time zone
- UK
- Spain
- Germany
- Romania
What you’ll be doing
This role works cross-functionally across the broader Digital Science organization to align priorities and define marketing initiatives that:
- Generate leads and pipeline growth for net new business as well as upsell and expansion among existing accounts;
- Align branding and messaging with segment and persona needs; and
- Leverage data to understand business drivers and inform future marketing investments;
- Deploy AI capabilities to accelerate and improve marketing workflows and content
- Working closely with sales leaders, develop and drive Account-Based Marketing initiatives, targeting strategic customers with tailored messaging to drive cross and up-sell opportunities and net new opportunities within sales-identified targets
- Help set goals for customer meetings and brand visibility at trade conferences and industry events, partnering with our Events Team to present Digital Science and its solutions in the best light. Own responsibility for pre-show campaigns that support set goals and manage post-event follow ups in order to get the most from Digital Science’s investment.
- Partner with Product and Product Marketing teams to tailor Product GTM plans to specific personas and regions, ensuring relevance through segmentation, aligned positioning and targeted demand generation and segment campaigns
- Collaborate with thought leadership teams to produce segment-specific, commercially-minded content for use in marketing campaigns and activities including success stories, white papers and use cases.
- Manage a comprehensive marketing program to drive customer acquisition, retention and revenue growth in the segment, in close collaboration with VP of
- Enterprise Segment Marketing and Sales, Marketing and Segment colleagues
- Monitor and evaluate performance metrics to drive process and strategy improvements, owning all marketing KPIs and making data-driven recommendations for optimization
- Marketing planning, budgeting activities and forecasting for respective segment
- Serve as the primary advocate for segment sales team needs, working across marketing to best support sales success
- Regularly solicit input and feedback from sales about content, campaigns, and messaging based on their communication with prospects and customers
- Manage sales pitch decks, ensuring that branding and messaging are uniform, up to date, and continue to resonate with the target audience
- Develop messaging and branding in collaboration with colleagues, ensuring brand assets, landing pages, collateral, and other materials resonate with the target segment and Digital Science tone of voice.
- Refine buyer personas within the segment, in coordination with industry-level work by the Segment Strategy Team.
- Uncover new industry partnerships and leverage existing ones to grow the Digital
- Science brand identity and reputation within that segment.
- Support customer engagement initiatives, including advisory boards and roundtables, to gain insights into customer needs and strengthen industry positioning.
- Lead segment marketing strategy, working with colleagues to deliver on requirements across social, web etc.
- Own segment newsletters, highlighting developments across the business tailored to that segment.
- Support customer engagement initiatives, including advisory boards and roundtables, to gain insights into customer needs and strengthen industry positioning.
- Determine key industry events for sponsorship and attendance to maximize impact.
- Identify and collaborate with speakers to develop compelling presentation content.
- Support the creation of Digital Science proprietary events to drive engagement and cross-sell opportunities.
- Play a pivotal role in the Enterprise Segment Marketing Team, working collaboratively in an agile environment to drive high-impact cross-segment initiatives.
- Focus on enhancing operational consistency across marketing strategy, planning, execution, and reporting to maximize effectiveness and success.
What you’ll bring to the role
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 8+ years of experience in marketing to academic buyers particularly in higher education with a focus on academic research
- Proven track record of developing and executing innovative marketing campaigns within the Enterprise sector, with particular experience in life sciences (pharmaceutical, medical devices, biotech), tech, and manufacturing.
- Creative marketing abilities with excellent persuasive writing skills.
- Strong understanding of various research roles and responsibilities in the Enterprise segment, as well as an interest and awareness in key trends that impact this segment, such as Open Access, Research Security, Research Integrity, Open Research, FAIR data, copyright and LLMs, and more.
- Hands-on experience with sales and marketing automation tools such as Salesforce,
- Pardot, and Customer.io, as well as project management tools such as Asana.
- Experience working within a matrix organisation, demonstrating strong collaborative and stakeholder management skills.
- A self-starter with a “roll up your sleeves” attitude toward problem-solving and project management.
Living our Values
We\’re an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Additional Information
Please note that, in light of vaccination mandates for US Government contractors, Digital Science requires that all US-based employees are fully vaccinated against COVID-19, subject to approved accommodations.
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Market Segment Lead - Enterprise (14-month Maternity Cover) employer: Overleaf Enterprise
Contact Detail:
Overleaf Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Segment Lead - Enterprise (14-month Maternity Cover)
✨Tip Number 1
Familiarise yourself with the latest trends in the academic research sector, especially those related to Open Access and Research Integrity. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in marketing to academic buyers. Attend relevant webinars or conferences to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past, particularly those targeting the Enterprise sector. Be ready to share metrics and outcomes to showcase your impact and effectiveness.
✨Tip Number 4
Understand the importance of collaboration in this role. Be prepared to discuss how you've successfully worked with sales teams and other departments to achieve common goals, as this will be crucial for the position.
We think you need these skills to ace Market Segment Lead - Enterprise (14-month Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the academic sector. Emphasise your achievements in developing and executing marketing campaigns that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Digital Science's mission and values. Explain how your background in marketing to academic buyers and your creative abilities make you a perfect fit for the Market Segment Lead role.
Highlight Relevant Skills: In your application, focus on skills that are crucial for this position, such as persuasive writing, project management, and familiarity with sales and marketing automation tools. Provide specific examples of how you've used these skills in past roles.
Showcase Industry Knowledge: Demonstrate your understanding of key trends impacting the Enterprise segment, such as Open Access and Research Integrity. Mention any relevant experiences or insights that could contribute to the role and the company's goals.
How to prepare for a job interview at Overleaf Enterprise
✨Know Your Audience
Before the interview, research Digital Science and their mission. Understand their focus on collaborative and inclusive research, and be prepared to discuss how your experience aligns with their values and goals.
✨Showcase Relevant Experience
Highlight your 8+ years of marketing experience, especially in the Enterprise sector. Be ready to provide specific examples of successful campaigns you've led, particularly those targeting academic buyers in higher education.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used data to inform marketing strategies in the past. Mention any tools like Salesforce or Pardot that you've used to track performance metrics and optimise campaigns.
✨Engage with Industry Trends
Familiarise yourself with key trends affecting the Enterprise segment, such as Open Access and Research Integrity. Be ready to share your insights on these topics and how they could influence marketing strategies at Digital Science.