CRM Executive, B2C Marketing in London

Application Deadline: 30 March 2026

Department: Marketing

Employment Type: Full Time

Location: UK

About us

We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team.

Your new role

We’re looking for a curious, detail-oriented CRM Executive to help bring our customer communications to life for Overleaf, part of Digital Science's product portfolio. This role plays a key part in executing and optimising our CRM strategy, supporting how we engage, retain, and nurture our B2C customers at every stage of their journey.

You’ll be hands-on in our CRM platform, building campaigns, testing ideas, analysing performance, and continuously improving how we talk to our users across email and in-product messaging. This is a great opportunity for someone with solid CRM or email marketing experience who’s ready to grow their skills in a collaborative, data-driven marketing team.

What you’ll be doing

• Own the day-to-day execution of campaigns in our CRM platform (Customer.io), including campaign setup, scheduling, testing, deployment, and basic troubleshooting.
• Support A/B testing and experimentation to improve engagement and conversion.
• Build and launch automated email/in-product journeys and one-off campaigns aligned with business goals and customer needs.
• Ensure all communications are on-brand, well-timed, and tailored to the right audience.
• Collaborate with stakeholders to brief, build, and deliver campaigns end-to-end.
• Audience Segmentation: Work closely with data and marketing colleagues to create, maintain, and refine customer segments.
• Help ensure the right message reaches the right users at the right time.
• Track and report on key CRM metrics such as open rates, click-through rates, and conversions, plus the impact of CRM efforts on key product/commercial metrics.
• Share insights and recommendations to improve campaign performance and customer experience.
• Contribute to regular reporting and performance reviews.
• Assist with maintaining the quality, accuracy, and consistency of CRM data.
• Flag issues and support improvements to processes that impact data cleanliness.
• Work closely with Central Digital Science Marketing and Portfolio Marketing teams.
• Support the delivery of key initiatives such as webinars, user days, and product launches.
• Be an active, positive contributor to a collaborative and supportive team culture.

What you’ll bring to the role

• Proven experience in an email marketing, CRM, or marketing operations role (ideally B2C).
• Hands-on experience using Customer.io for campaign creation and deployment.
• Strong copywriting skills, particularly for email content and subject lines.
• Comfortable analysing campaign performance and drawing actionable insights.
• Organised, detail-focused, and able to manage multiple campaigns or projects at once.
• A collaborative team player who enjoys working cross-functional.
• Proactive, curious, and keen to take ownership of projects and ideas.
• Quick learner with a problem-solving mindset.
• Fun, innovative, and excited by trying new approaches and learning new tools.

Don’t worry if you don’t meet every qualification — let us be the judge. We are dedicated to building a diverse and inclusive team and strongly encourage you to submit your application.

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:

• Brave in the pursuit of better.
• Collaborative and inclusive.
• Always open-minded.
• From and for the community.

At Digital Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. This ambitious mission is one we achieve together, by enabling open, collaborative, inclusive research.

We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively.

As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to cultivate an environment where inclusivity is woven into the fabric of our culture, enabling everyone to be their best self and do their best work.