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For Companies At a Glance
- Tasks: Lead marketing strategy for three footwear brands and drive growth across various channels.
- Company: Join Overland Shoes, a leader in performance-driven footwear.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of iconic footwear brands and make a real impact.
- Qualifications: Proven marketing experience in footwear or consumer goods, with strong campaign skills.
- Other info: Dynamic role with visibility and influence in a thriving industry.
The predicted salary is between 36000 - 60000 £ per year.
Overland Shoes is looking for a Senior Marketing Manager to lead end-to-end marketing across three footwear brands operating in the workwear, safety and activity-led footwear space. This role reports directly into the COO and plays a key part in driving growth across ecommerce, wholesale and distributor channels. You’ll take ownership of marketing strategy and execution for Strike Footwear (an Overland-owned brand), alongside Dickies Footwear and Bobcat Safety Footwear (licensed brands).
The Brands
- Strike Footwear – an Overland-owned outdoor and activity-inspired footwear brand
- Bobcat Safety Footwear – a performance-led safety and workwear footwear brand (licensed)
- Dickies Footwear – lifestyle and performance-driven safety and workwear footwear (licensed)
The Role
You’ll own the marketing strategy across all three brands, balancing brand-building with trade and performance-led marketing to drive demand, support sell-through and strengthen brand presence in-market. Working cross-functionally with Ecommerce, Sales, Wholesale, Product, distributors and agencies, you’ll act as the central marketing lead and the primary point of contact for licensor relationships.
What You’ll Be Doing
- Brand & Marketing Strategy
- Develop and own the marketing strategy for all three brands
- Ensure clear positioning, messaging and tone of voice
- Deliver annual and seasonal plans aligned to Overland’s commercial objectives
- Ecommerce Marketing
- Partner with Ecommerce and Trading teams to drive traffic, conversion and revenue
- Lead ecommerce campaigns, launches and key trading periods
- Oversee paid, organic and CRM activity (directly or via agencies)
- Optimise performance using data and insight
- Wholesale & Distributor Marketing
- Deliver trade marketing that supports sell-in and sell-through
- Create partner toolkits and assets for wholesale and distributor channels
- Ensure brand consistency across markets and partners
- Align activity closely with Sales priorities
- Campaigns & Execution
- Lead seasonal campaigns, product launches and brand moments
- Brief and manage creative, content and external agencies
- Oversee digital, social and trade-facing content delivery
- Performance & Optimisation
- Manage and allocate marketing budgets across brands and channels
- Track performance and ROI with Ecommerce and Sales teams
- Use insight to inform planning and investment decisions
- Licensor & Stakeholder Management
- Act as the primary marketing contact for Dickies Footwear and Bobcat Safety Footwear
- Manage licensor approvals, brand compliance and licence requirements
- Ensure all marketing activity meets brand guidelines and licence agreements
- Coordinate internal teams and agencies to deliver approved, on-brand work
About You
- Proven marketing experience within footwear, fashion or consumer goods
- Experience across ecommerce and wholesale
- Strong campaign planning and execution skills
- Commercial and trade-focused mindset
- Experience managing agencies
- Multi-brand marketing experience
- Distributor or international market exposure
- Performance marketing or CRM knowledge
- Experience in workwear, safety or performance footwear categories
Why Overland Shoes?
At Overland Shoes, you’ll have the opportunity to shape marketing across owned and globally recognised licensed brands, operating in a category where performance, durability and credibility truly matter. This is a senior role with visibility, influence and the chance to position marketing as a key growth driver within the business.
Senior Marketing Manager in London employer: Overland Shoes
Contact Detail:
Overland Shoes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their vision.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really want to be part of the Overland Shoes team.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in footwear, ecommerce, and campaign management. We want to see how your skills align with our brands!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how you can drive growth for Strike Footwear, Dickies Footwear, and Bobcat Safety Footwear. Let us know why you're the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've successfully managed campaigns or improved performance in previous roles. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Overland Shoes
✨Know Your Brands Inside Out
Before the interview, dive deep into the three brands you'll be managing: Strike Footwear, Dickies Footwear, and Bobcat Safety Footwear. Understand their unique selling points, target audiences, and current market positioning. This knowledge will help you demonstrate your passion and strategic thinking during the interview.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've led in the past, especially those related to footwear or consumer goods. Highlight your role in the strategy, execution, and results. Use data to back up your claims, as this will show your commercial mindset and ability to drive performance.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams like Ecommerce, Sales, and external agencies. Be ready to share examples of how you've successfully collaborated across departments in previous roles. This will illustrate your ability to act as a central marketing lead and manage stakeholder relationships effectively.
✨Prepare Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company's marketing strategy, brand positioning, or future growth plans. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
