Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer growth strategy and drive demand across various channels.
- Company: Established healthcare brand focused on at-home services for the elderly.
- Benefits: Competitive salary, performance bonuses, and a supportive work environment.
- Other info: Join a dynamic team with opportunities for innovation and growth.
- Why this job: Make a real difference in people's lives while shaping the future of healthcare.
- Qualifications: Proven experience in customer acquisition and strategic marketing.
The predicted salary is between 60000 - 70000 £ per year.
Location: Head office, Swindon
Salary: £60-70k
Bonus: Performance related bonus scheme
Hours: Monday to Friday 37.5 hours per week
Background: OutsideClinic was founded in 1987 and now provides over 100,000 ‘at home’ eye tests and 10,000 at home hearing tests each year. The business has revenues of £40m and employs 300 people. The business provides services to the 75+ age group, that find it challenging to visit the high street. A successful business development and marketing capability is an essential component of our strategic ambition to become the most admired UK ‘at home’ healthcare brand.
Job Summary: We are looking for a highly driven Head of Customer Acquisition to take full ownership of our customer growth strategy and delivery. This role is accountable for generating consistent, scalable demand across multiple channels to meet or exceed clinician capacity, while maintaining strong control of cost and return on investment. Roughly 30% of our acquisition currently comes from direct mail, with the remainder driven through a mix of digital and other channels. There is significant opportunity to test, learn and scale new off-line routes to market, including TV, radio and brand led partnerships.
Head of Customer Acquisition in Swindon employer: OutsideClinic
Contact Detail:
OutsideClinic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Customer Acquisition in Swindon
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their customer acquisition strategies and think about how you can contribute to their growth. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Head of Customer Acquisition. Highlight your successes in generating demand and managing costs, as these are key to impressing the hiring team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our mission to become the most admired UK ‘at home’ healthcare brand.
We think you need these skills to ace Head of Customer Acquisition in Swindon
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see how excited you are about driving customer acquisition and making a difference in the healthcare sector.
Tailor Your CV: Make sure your CV is tailored to the Head of Customer Acquisition role. Highlight your relevant experience in customer growth strategies and any successful campaigns you've led. We love seeing how your skills align with our needs!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and how they relate to the job. Avoid fluff and focus on what matters!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at OutsideClinic
✨Know Your Numbers
As the Head of Customer Acquisition, you'll need to demonstrate a solid understanding of customer growth metrics. Brush up on key performance indicators like customer acquisition cost (CAC) and return on investment (ROI). Be ready to discuss how you've successfully driven these metrics in previous roles.
✨Channel Strategy Savvy
Familiarise yourself with various customer acquisition channels, especially those mentioned in the job description. Prepare examples of how you've effectively used digital marketing, direct mail, or even traditional media like TV and radio to drive customer engagement. Show them you can think outside the box!
✨Demonstrate Ownership
This role requires a proactive approach, so be prepared to share instances where you've taken ownership of a project or strategy. Highlight your ability to lead initiatives from conception to execution, showcasing your leadership skills and strategic thinking.
✨Cultural Fit Matters
OutsideClinic values a strong cultural fit, especially given their focus on serving the 75+ age group. Research their mission and values, and think about how your personal values align with theirs. Be ready to discuss why you're passionate about improving healthcare access for this demographic.